BrandGraph® Reaches One Billion Pieces of Content Analyzed
December 10 2020 - 10:00AM
IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
influencer marketing technology, data, and services for the world’s
leading brands, today announced that its BrandGraph® platform has
reached a new milestone, with 1 billion pieces of social media
content analyzed and enriched by IZEA’s propriety content data on
an ongoing basis. The BrandGraph platform officially launched in
March of 2020 reporting on 400 million pieces of content and 4.5
million influencers. In less than a year, it has grown to more than
8.5 million influencers and 1 billion pieces of content, with new
content being added every ten seconds and new brands and
classifiers being added daily. BrandGraph has added over 1.5
million influencers and over 100 million pieces of content to the
index in the past 4 weeks alone.
Introducing Cryptocurrency
ClassifiersInterest in Cryptocurrencies has seen a
resurgence since the onset of COVID-19 earlier this year, with the
price of Bitcoin hitting a new all-time high at the end of
November. Financial institutions and payment processors alike have
grown in their support of Bitcoin in particular, most notably
fintech companies PayPal and Square. IZEA has now added support for
BrandGraph classifiers that identify and benchmark social media
content being produced around the top 25 cryptocurrencies,
including Bitcoin (BTC), Bitcoin Cash (BCH), Litecoin (LTC), and
Ethereum (ETH). The classifiers will assist financial services
brands in identifying content trends and the top influencers with
interest in various cryptocurrencies.
Introducing Celebrity
ClassifiersAs brands continue to invest more in influencer
marketing, the largest celebrities are commanding six and seven
figure social media sponsorships. BrandGraph can now benchmark and
compare celebrities in the same way it allows users to compare
brands in a given category. Data enrichments for hundreds of
celebrities ranging from Billie Eilish and Cardi B to Dwayne “The
Rock” Johnson and Kevin Hart, have been added to BrandGraph. Not
only can users run reports to compare celebrities inside
BrandGraph, but IZEAx users can also see these affinities for
influencers who have interest in a given celebrity.
“We are excited to cross this meaningful threshold
with BrandGraph,” commented Ted Murphy, Founder, Chairman and CEO
of IZEA. “We are growing our data and analytics capabilities at an
astounding pace. Each day BrandGraph gets a little smarter, as does
our ability to deliver new insights to brands. While we have made
some significant headway with the technology in 2020, we are even
more excited by recent advances we have made with machine learning
that will dramatically increase the value of the service and the
data it provides to brands.”
The BrandGraph platform is integrated with Slack
and Microsoft Teams. It allows users to monitor the social media
content mentioning any indexed brand entity, topic, or individual,
including the new cryptocurrencies and celebrities functionality.
BrandGraph surfaces insights about these topics and delivers daily
or weekly activity digests directly to the user via the third-party
messaging platforms mentioned above.
BrandGraph Data includes:
- Share of Voice
- Content Volume Rankings
- Top Content by Engagement Count & Rate
- Relative Category Content Volume
- Influencer Sponsorship Activity for Competitive Set
- Sponsored Content Composition
- Engagement Counts Over Time
- Associated and Tangential Brands
- Content Sentiment Analysis
- Influencer Engagement Pyramid
- Brand Super Fans
- Top Organic and Sponsored Influencers
In addition to a standalone application that
marketers can license, BrandGraph data classification is integrated
within IZEAx Unity Suite and IZEAx Discovery at no added cost to
IZEAx customers. IZEAx leverages BrandGraph to analyze millions of
social media accounts and visualizes that data through the
VizSearch® influencer discovery tool.
Marketers can sign up for an account or download a
sample BrandGraph report at izea.com/brandgraph
About IZEA Worldwide, Inc.IZEA
Worldwide, Inc. (“IZEA”) is a marketing technology company
providing software and professional services that enable brands to
collaborate and transact with the full spectrum of today’s top
social influencers and content creators. The company serves as a
champion for the growing Creator Economy, enabling individuals to
monetize their content, creativity, and influence. IZEA launched
the industry’s first-ever influencer marketing platform in 2006 and
has since facilitated nearly 4 million transactions between online
buyers and sellers. Leading brands and agencies partner with IZEA
to increase digital engagement, diversify brand voice, scale
content production, and drive measurable return on investment.
Safe Harbor StatementThis press
release contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended.
Forward-looking statements, which are based on certain assumptions
and describe our future plans, strategies and expectations, can
generally be identified by the use of forward-looking terms
such as “anticipates,” “believes,” “estimates,” “expects,”
“intends,” “may,” “plans,” “projects,” “will,” “would” or other
comparable terms. Examples of forward-looking statements include,
among others, statements we make regarding expectations of sales
activity, revenue and margins based on bookings, plans to increase
the size of our sales team, the financial impact of investments in
our software business, and continuation of new IZEAx customers and
their effect on future sales.
Forward-looking statements involve inherent risks
and uncertainties, which could cause actual results to differ
materially from those in the forward-looking statements, as a
result of various factors, including, among others, the following:
competitive conditions in the content and social sponsorship
segment in which IZEA operates; failure to popularize one or more
of the marketplace platforms of IZEA; changing economic conditions
that are less favorable than expected; and other risks and
uncertainties described in IZEA’s periodic reports filed with the
Securities and Exchange Commission. IZEA assumes no
obligation to update any such forward-looking statements to reflect
actual results or changes in expectations, except as otherwise
required by law.
All product names, logos, and brands are property
of their respective owners. All company, product and service names
used in this press release and BrandGraph are for identification
purposes only. Use of these names, logos, and brands does not imply
endorsement or partnership.
Martin Smith
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: ir@izea.com
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