Multi-year partnership designates BioSteel as
new official sports drink of Philadelphia 76ers team, Training Complex, and
the presenting partner of 76ers Training Camp
NEW YORK and CAMDEN, NJ,
Dec. 2, 2020 /PRNewswire/ - BioSteel
today announced a multi-year deal with the Philadelphia 76ers,
making the sports hydration company the official sports drink of
the team. BioSteel will also serve as a partner of the Philadelphia
76ers Training Complex, and the presenting partner for 76ers
Training Camp, which begins next week.
The multi-year agreement includes prominent BioSteel branding at
all 76ers home games, in addition to branding at the team's
state-of-the-art training complex in Camden, New Jersey. Brand integration at these
facilities will include a variety of elements such as digital
signage, the brand's new sugar-free sports drink on the sidelines,
home and visiting team chair backs, courtside LEDs and side pole
pad signage. The company's logo and branding will also be featured
on coolers, cups, bottles and towels on the sidelines.
As the official presenting partner for 76ers Training Camp,
BioSteel will be integrated into exclusive training camp content
and the company logo will be featured throughout coach and player
interviews on a custom-made backdrop. As an official partner of the
Philadelphia 76ers Training Complex, BioSteel will be providing an
in-house hydration station featuring a branded refrigerator stocked
with the brand's sugar-free sports drink in an eco-friendly tetra
pak and additional unique branding.
"As an emerging leader in healthy sports hydration, BioSteel
shares the same foundational values that drive the Philadelphia
76ers - thought leadership, innovation and a commitment to
performance," said Owen Morin,
Philadelphia 76ers Vice President of Corporate Partnerships. "We
are thrilled to have BioSteel's sugar-free sports drink available
to players on the sidelines, in addition to brand integrations
visible at our Training Complex, during our games and across our
social platforms. Together, we aim to achieve success through an
enhanced sports hydration focus."
BioSteel was founded in 2009 with a focus on all-natural,
sugar-free, and nutritious products. This year, BioSteel has rolled
out a ready-to-drink electrolyte-packed sports drink in
eco-friendly tetra paks, with a range of flavors. Trusted by
professional athletes globally, BioSteel's premium sugar-free
sports drink has been designed in the most natural way
possible.
"We're thrilled that BioSteel is going to be the hydration brand
of the Philadelphia 76ers," said Michael
Cammalleri, Co-Founder and Co-CEO, BioSteel. "This is a
tremendous opportunity for BioSteel to play a role in hydrating
some of the best basketball players in the world and we applaud the
76ers for making a healthy choice by partnering with a sugar-free
sports drink company."
Originally formulated for professional athletes, BioSteel's
products have gained popularity amongst consumers due to the
authenticity of the brand's partnerships and the quality and
efficacy of its products. This relationship allows BioSteel to
continue to tell its authentic story that started in the locker
room and is now spilling over to the mass retail market as it
expands in the U.S. through the brand's recently signed
distribution agreements.
Media interested in downloading imagery of BioSteel branding at
the Philadelphia 76ers Training Complex and on the 76ers team bench
may click HERE.
For more information on where to purchase BioSteel's new sports
drink, please visit biosteel.com.
About BioSteel
BioSteel is a North America operated sports hydration
company that was built on the mandate of providing the safest,
healthiest, and most effective line of nutritional products
available. BioSteel products are currently readily available across
North America, and globally with
select retail partners or direct to consumers online, through
www.biosteel.com.
About the Philadelphia 76ers
The Philadelphia 76ers
are one of the most storied franchises in the National Basketball
Association, having won three World Championships, earning nine
trips to The Finals and making 50 playoff appearances over 71
seasons. The Philadelphia 76ers organization is a Harris Blitzer Sports & Entertainment
property.
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SOURCE BioSteel Sports Nutrition Inc.