Mission Produce to Launch Mission Jumbos ‘More to Eat, More to Love’
November 19 2020 - 4:05PM
Mission Produce, Inc. (Nasdaq: AVO) (“Mission” or the “Company”),
the world leader in sourcing, producing, and distributing fresh
avocados, today announced the launch of Mission Jumbos, a pack full
of larger, shareable avocados that offer more to eat and more to
love.
Mission Jumbos expands Mission Produce’s existing lineup of
avocado offerings, which includes Mission Minis and Emeralds in the
Rough. The Mission Jumbos offering was created in response to
consumer trends indicating that people are increasingly
incorporating avocados into their everyday diets and preparing more
meals themselves as they continue to work, learn, and play at home.
This shift in behavior and lifestyle has changed consumer buying
habits, causing them to prefer and purchase multiple, larger sized
avocados to last through the week.
“Consumers shop for their avocados based on how they plan to use
them and who they’re feeding, and now they’re shopping for more
people while making fewer trips to the store per week. That’s where
the Mission Jumbos shareable serving avocado comes in,” says Denise
Junqueiro, Senior Director of Marketing and Communications at
Mission Produce. “Avocados have become a dietary staple in
consumers’ minds, and we are excited to be able to expand our
product offering to meet evolving consumer preferences.”
Mission’s lineup of avocado offerings performs two to one in the
market compared to similar offerings by competitors. “Mission’s
products and programs are based on consumer preferences, designed
to draw consumer attention and grow sales,” said Brooke Becker,
Sales Director at Mission Produce. “Retailers featuring any of the
products from our lineup are seeing the profits.”
Mission Jumbos is the first bag to be launched under Mission’s
new reduced plastic initiative. Boasting a plastic reduction of
12%, the Mission Jumbos contain less plastic in its netting and
film than the average avocado bag. As part of the Company’s
continued investment in sustainability, Mission is working with its
vendors across the supply chain to reduce the amount of plastic
used while maintaining product integrity.
“We’re always looking for more sustainable ways to do business,”
said Patrick Cortes, Senior Director of Business Development at
Mission Produce. “We spent countless hours perfecting the Mission
Jumbos avocado pack with our R&D team and are extremely proud
of the end product, which is something that both consumers and
retailers can feel good about.”
About Mission Produce, Inc.:
Mission Produce is the world’s most advanced
avocado network and recognized leader in the worldwide avocado
business. For over 35 years Mission has been sourcing, producing
and distributing fresh avocados, servicing retail, wholesale and
foodservice customers in over 25 countries. The vertically
integrated Company owns 11,000 acres globally and operates four
state-of-the-art avocado packing facilities in key growing
locations including California, Mexico & Peru and has
additional sourcing capabilities in Chile, Colombia, Dominican
Republic, Guatemala, New Zealand, & South Africa. Mission’s
global distribution network includes eleven forward distribution
centers in North America, China & Europe that offer value-added
services such as ripening, bagging, custom packing and logistical
management. Mission is the largest global supplier of the World’s
Finest Avocados, for more information please visit
worldsfinestavocados.com.
ContactDenise JunqueiroSenior Director of
Marketing and CommunicationsMission Produce,
Inc.press@missionproduce.com
Supplemental Materials:
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Photos:https://ql.mediasilo.com/ql/5fb59a68e4b0aac632c3914dhttps://ql.mediasilo.com/ql/5fb5945be4b082ecd28817e6
Headshots:Denise JunqueiroBrooke BeckerPatrick Cortes
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