Yoplait Pledges to Donate a minimum of $250,000
and up to $300,000 to Feeding America® - based on family
participation
Every kid could benefit from less screen time and more playtime.
After all, active kids are healthy kids. But in today’s distanced
world – getting kids moving isn’t as easy as it sounds. That’s why
Yoplait is teaming up with Jennifer Lopez to inspire families to
move together with “It’s Yoplaitime.”
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200929005368/en/
Yoplait® Is Challenging Families to Dance
and Play for A Cause - It's Yoplaitime! (Photo: Business Wire)
“In my house – dancing and moving are a part of our everyday
lives. And when my kids are active, they’re happy. So when Yoplait
asked me to partner with them to get more families moving, it was
an easy yes,” said Lopez. “We’re calling it the Yoplaitime
Challenge – and my family will show you our moves if you show us
yours. Find me on Instagram to join. For every family that
participates, Yoplait will donate funds that help provide
nutritious food, including dairy, to Feeding America food banks to
help kids grow strong and play long.”
Hosted on Instagram by the dancing legend herself, along with
her kids, Emme and Max, Lopez is inviting families nationwide to
get off the couch and show off their best moves. This fundraising
challenge will live on Instagram Reels and is designed for parents
and kids of all ages to do together. No dance experience
required!
The best part? Yoplait will donate $1 to Feeding America® for
every family posting a video using the hashtag #YoplaitimeDonation
and Lopez’s song, “Pa Ti,” by October 30, 2020, up to a maximum of
$300,000. Maximum achieved if 300,000 videos posted. Regardless of
number posted, minimum donation to Feeding America is $250,000.
Feeding America, a nationwide network of member food banks and
pantries, is the largest hunger-relief organization in the United
States.
By leveraging Feeding America’s large network, Yoplait aims to
provide monetary support that helps give kids access to nutritious
foods, including dairy with calcium, to help them grow strong and
play long. This is especially important as dairy is one of the most
requested, yet least donated, items across local food banks in
America.
“Yoplait is committed to helping moms raise happy and active
kids, all while providing a snack that both kids love and moms see
as a convenient, affordable way to give their kids the calcium they
need to help build strong bones and play long,” said Susan Pitt,
director of brand experience, General Mills. “As families find
creative ways to get the physical activity they need amidst this
new reality, we hope that the Yoplaitime Challenge is an easy,
engaging way for families to play and move together while helping
raise funds for nutritious food, like dairy, for families in
need.”
Families are invited to take part in the Yoplaitime Challenge.
To participate, families simply need to create and upload a video
of themselves completing the challenge presented by Lopez via
Instagram Reels using the hashtag #YoplaitimeDonation and Lopez’s
new song “Pa Ti.” Yoplait will donate $1 to Feeding America, up to
a maximum of $300,000, for every family posting an eligible video
by October 30, 2020. Maximum achieved if 300,000 videos posted.
Regardless of number posted, minimum donation to Feeding America is
$250,000
Be sure to keep an eye on Yoplait’s social channels to learn
more about how Lopez and Yoplait will continue to work together to
help kids receive the dairy products and calcium they need – it
won’t stop here! To learn more, visit Yoplait.com or follow Yoplait
on Instagram, Facebook and Twitter.
About General Mills
General Mills is a leading global food company whose purpose is
to make food the world loves. Its brands include Cheerios, Annie's,
Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old
El Paso, Wanchai Ferry, Yoki, BLUE and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2020
net sales of U.S. $17.6 billion. In addition, General Mills’ share
of non-consolidated joint venture net sales totaled U.S. $1.0
billion.
As a founding partner of Feeding America®, General Mills and its
brands including Yoplait, work to alleviate hunger, end food waste
and sustainably increase food security. Through product donations
to food banks, General Mills has enabled more than 17 million meals
in 2019, and its foundation has invested $1.4 million into
MealConnect, Feeding America®’s food recovery platform, to help
reduce waste and connect surplus food to people facing hunger.
About Feeding America®
Feeding America® is the largest hunger-relief organization in
the United States. Through a network of 200 food banks and 60,000
food pantries and meal programs, we provide meals to more than 40
million people each year. Feeding America® also supports programs
that prevent food waste and improve food security among the people
we serve; educates the public about the problem of hunger; and
advocates for legislation that protects people from going hungry.
Visit https://www.feedingamerica.org/, find us on Facebook or
follow us on Twitter.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200929005368/en/
Media Contact: Ketchum Lauren Gardner 312-228-6833
Lauren.Gardner@ketchum.com
General Mills Mike Siemienas 763-764-6364
Media.Line@genmills.com
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