Former CEO of H2O+ Beauty, Former Chief Chemist of MAC Cosmetics Launch Innovative Skincare Brand Using First-Ever Scientific...
September 15 2020 - 12:00PM
Today, Joy Chen, former CEO of H2O+ Beauty, and Victor Casale,
former Chief Chemist of MAC Cosmetics and co-founder of CoverFX,
announced the launch of Pure Culture Beauty, the first skincare
brand using data and science to deliver a comprehensive, customized
skincare regimen to consumers. Pure Culture Beauty is taking an
innovative approach to skincare, offering a suite of personalized
skincare products that are uniquely developed to target the
individual’s skin microbiome and improve the skin’s overall health.
“We are thrilled to announce the launch of Pure Culture Beauty
and unveil our customized approach to skincare,” said Chen,
co-Founder and CEO of Pure Culture Beauty. “We know skincare is
personal and that the products you use should reflect your
particular skin needs; yet, most people don’t understand their skin
type and health, which leads them to choose products that aren’t
the best fit. With this launch, we’re empowering consumers to gain
a deep understanding of their skin and offering a skincare routine
that’s just right for them.”
The products – a cleanser, serum, and moisturizer – utilize
clean, active ingredients that are meant to work as a system to
enhance the skin’s microbiome. Each of the gender-neutral products
has a custom formula designed to meet the unique skin needs of the
users.
“We know personalization exists in nearly all facets of our
lives, but it tends to stop at skincare. While consumers can choose
what products to use or what brands to buy, they rarely have any
say in the product formulation used to address their skin - what’s
inside the bottle is the same for everyone,” said Casale,
co-Founder and Chairman of Pure Culture Beauty. “Pure Culture
Beauty is different: we’re developing products that start with the
individual and end with targeted, personalized skincare delivered
right to your home. We’re very excited to finally launch.”
Pure Culture Beauty has partnered with DNA Genotek and
Diversigen, the leading providers of high-quality biological sample
collection products and end-to-end services for genomics and
microbiome applications. DNA Genotek will supply the OMNIgene·SKIN
microbiome collection kits and Diversigen will provide full
microbiome analysis services, offering a complete understanding of
the users’ skin microbiome. DNA Genotek and Diversigen are wholly
owned subsidiaries of OraSure Technologies, Inc. (NASDAQ:
OSUR).
“Through our combined deep understanding of science and emerging
research, DNA Genotek and Diversigen recognize the importance of
understanding the individual’s skin microbiome to help companies
like Pure Culture Beauty provide a personalized offering,” said Dan
Knights, PhD, Senior Scientific Advisor, Diversigen Inc. “Bringing
together the highly complementary capabilities of DNA Genotek’s
OMNIgene·SKIN microbiome collection kits and Diversigen’s
analytical services will advance Pure Culture Beauty’s vision of
using this powerful technology to provide their customers with
personalized skincare options. We are thrilled Pure Culture Beauty
has selected DNA Genotek and Diversigen’s sample-to-insight
solutions.”
About Pure Culture BeautyAt Pure Culture
Beauty, we deliver pure products for the culture of your skin. Our
company, founded by Joy Chen and Victor Casale, was launched with a
bold vision for the beauty industry: to deliver personalized
skincare products that are just right for you. Using the results of
our skin profile analysis, At-Home Skin Test as well as the
first-to-market Skin Microbiome Kit, we deliver customized
solutions straight to your doorstep. Our gender-neutral products
were designed to work as a system, formulated with clean, active
ingredients to enhance your skin’s overall health. So, as your skin
changes, so do the products we make for you. Pure Culture Beauty is
headquartered in San Francisco, CA. For more information, please
visit PureCultureBeauty.com.
Media contact: Lexy SiegelLSiegel@GroupGordon.com(212)
784-5727
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