Cinedigm and Party Crashers Media Join Forces for First Ever Progressive OTT Channel
September 14 2020 - 9:30AM
Business Wire
Entertainment Execs Sue-Ling Braun and Jamie
McGurk Plan Robust Programming Content Harnessing Best Minds in
Progressive Movement for The Party Crashers Channel
Cinedigm (NASDAQ: CIDM) announced today a partnership with Party
Crashers Media, led by entertainment executives Sue-Ling Braun and
Jamie McGurk, to launch a progressive political, news and lifestyle
network called The Party Crashers Channel. The OTT channel
will launch in Q1 2021 as a free ad-supported linear television
channel (FAST) and on ad-supported video-on-demand (AVOD) platforms
for connected TVs, digital set-top boxes, media-streaming devices,
and web-based services across Cinedigm’s global footprint of more
than 670 million devices. Cinedigm will distribute the channel
across more than 60 partners globally, including distribution
partners such as Vizio, Samsung, Xumo, Tubi and more.
The Party Crashers Channel is the first multi-platform streaming
news, political and lifestyle network for progressives and
independent thinkers and will create a cultural destination and
community for this burgeoning audience.
The Channel will aggregate the best of progressive independent
media including The Sanders Institute, The Majority Report (Sam
Seder), The Benjamin Dixon Show, The Nomiki Show (Nomiki Konst),
The Humanist Report (Mike Figueredo), The Rational National (David
Doel), TBTV (Tim Black), Status Coup (Jordan Chariton & Jenn
Dize), and The Katie Halper Show.
In 2019, Millennials overtook Boomers as the largest generation
in American history. According to the US Department of Labor, by
2030, Americans who are now under 50 will number approximately 160
million, dominate the workforce and drive the global economy.
According to a recent Pew Research Center report, GenZ and
Millennials differ dramatically from older citizens in their views
across a wide swath of issues including politics, environmental
justice, the need for increased diversity in our society and the
role of government in solving the country’s problems.
According to Braun and McGurk, “The enormous group of
‘cord-cutters’ and ‘cord-nevers’ in the under-50 demographic does
not see their needs met by cable news and legacy media. They are
seeking alternative, independent media but there has been no real
centralized forum in which to discuss these issues from a
progressive viewpoint. The Party Crashers Channel will provide that
outlet. We will be the go-to location for those bringing new ideas
and new solutions to today’s issues. Progressives, particularly
GenZ and Millennials, are united in their vision of a more humane
and egalitarian world and we will showcase that sensibility in our
programming and across our Channel.”
Post-launch, The Party Crashers Channel will produce a select
slate of original programming. including a flagship daily news
panel featuring diverse hosts and guests from across the political
spectrum, edgy late-night talk and comedy, as well as a slate of
transformative, boundary-pushing and provocative lifestyle, pop
culture and entertainment series that meets people where they are
and welcomes everyone into the political conversation.
Braun is an independent filmmaker and creative director with
clientele including artists, political organizations, candidates,
and major brands. She held creative leadership roles at MTV/ VH1,
Upworthy and BuzzFeed, among others. McGurk, current Co-Chair of
Courage California (formerly Courage Campaign, an online community
with over one million members), has worked at the intersection of
politics and media from the start of her career at Benton &
Bowles Advertising and later through her companies Off Balance
Productions and SeaChange Communications, as well as OTX Research.
She was a Bernie Sanders delegate in the 2016 presidential
race.
“Both Sue-Ling Braun and Jamie McGurk are lifelong political
activists with a deep commitment to making the world a better
place,” said Tony Huidor, General Manager of Cinedigm Digital
Networks. “We are thrilled to bring The Party Crashers Channel to a
political arena in dire need of a fresh, independent political
perspective.”
Cinedigm continues to focus on bringing well-established brands
and film & television content from leading content owners into
the rapidly growing, free ad-supported television marketplace.
Consumer interest in premium content remains strong within the OTT
ad-supported space as traditional cable and satellite services
continue to lose subscribers seeking low-cost alternatives and new
options for their entertainment needs.
About Party Crashers Media:
Dedicated to creating a centralized forum for independent
thinkers and integrating a powerful and coordinated progressive
voice into the political spectrum, Party Crashers Media was
founded by entertainment executives Sue-Ling Braun and Jamie McGurk
with a mandate is to provide content for multi-platform
distribution that approaches the social, cultural and political
life of the country from a modern political perspective. The Party
Crashers Channel, the first OTT channel for progressives, is
launching in partnership with Cinedigm featuring some of the most
respected voices in the progressive sector. A full slate of
projects, focusing on news and politics with a side of
entertainment and lifestyle, is in development for the Channel.
About Cinedigm:
For more than 20 years, Cinedigm (NASDAQ: CIDM) has led the
digital transformation of the entertainment industry. Today,
Cinedigm entertains hundreds of millions of consumers around the
globe by providing premium content, streaming channels and
technology services to the world’s largest media, technology and
retail companies. For more information, visit Cinedigm.
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version on businesswire.com: https://www.businesswire.com/news/home/20200914005352/en/
Press Contacts: Jill Calcaterra 310-466-5135
jcalcaterra@cinedigm.com
Maggie Begley/MBC 310.390.0101 Maggie@mbcprinc.com
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