NetworkNewsWire
Editorial Coverage: Despite lockdowns, creative data analytics
and digital marketing deliver incredible results.
As the nation’s economy slammed shut due to the pandemic,
certain sectors seemed to defy the severity of the situation. The
digital world seemed to defy gravity, generating ever more interest
and expediting uptake out of necessity. A recent press release from
SRAX Inc. (NASDAQ: SRAX) (SRAX Profile) is a prime example of
such gravity-defying action and may be a harbinger of what’s to
come. Leveraging in-depth investor intelligence and big data
analytics, SRAX uses proprietary technology to creatively unlock
and utilize data in new powerful ways to create a new nexus of
opportunity between public companies, financiers, investors and
traders. SRAX just released news on Sequire, the
company’s innovative technology platform for comprehensive investor
intelligence, corporate communications and shareholder retention
and acquisition. From launch just over a year ago, Sequire has
grown its client base to over 75 publicly traded companies,
amassing an aggregate 500,000+ active
investors and traders as sales have
exploded in Q2 2020. What makes Sequire so attractive with such
rapid uptake is that for the first-time public companies can
monitor investors and activate media campaigns to engage existing
investors and attract new ones. SRAX’s technology delivers public
companies unparalleled insights into investors’ behaviors and
trends and newfound ability to use those insights to engage
investors across various marketing channels. Leveraging data and
resources from Broadridge Financial Solutions Inc. (NYSE:
BR), a leading provider of communications and data and
analytics solutions, Sequire has attracted public companies across
a wide spectrum of industries and delivered notable results from
its platform for such diverse companies as Genius Brands
International Inc. (NASDAQ: GNUS), a children’s
entertainment media company; Can B Corp. (OTCQB:
CANB) a health & wellness company; and Wrap
Technologies Inc. (NASDAQ: WRTC), an innovator of modern
policing solutions.
Accelerated Uptake
The adoption of technology and the digitization of business has
been underway for decades. Changes were evolving long before
coronavirus, but the pandemic hypersonically accelerated the
evolution. Companies that were obliquely considering digital
solutions a few years ago are now embracing them as part of the new
normal, establishing business relationships for a long-term digital
future. Whether through Zoom meetings, virtual conferences or
digital marketing, companies in nearly every industry are pivoting
to adapt to the crisis. The virus has hastened the digital
transition so fast that customers across every sector are flocking
to technology solutions as digital platforms reap the benefits.
This transition to technology is no passing fad and is expected to
permanently alter the way business is conducted and social
interactions occur. Nowhere is this transition more needed or
welcomed than in the complex interactions between public companies
and their current and future shareholders. Roadshows and investor
conferences are suddenly lumbering dinosaurs while virtual meetings
lack sizzle and have limited appeal. Innovative new strategies and
creative big data solutions are at the heart of establishing a new
paradigm in investor intelligence, and corporate communications and
will set the standard for decades to come.
Data Centric Solutions
It’s a common understanding that data is collected and analyzed,
but data alone is useless until it’s been parsed and massaged in
some manner to create actionable intelligence. The optimization and
monetization of data is a multibillion-dollar global business -
data and business analytics solutions reached $166 billion in 2018,
and it is projected to explode to $260 billion in just two
years. SRAX (NASDAQ: SRAX) (SRAX Profile), a
rapidly growing, innovative consumer data management technology
company, is carving an enviable niche in this explosive market.
SRAX uniquely unlocks the value of data, integrating all aspects of
the digital marketing and advertising experience, including
verified consumer participation, all into one platform. Through its
Sequire technology platform, SRAX is monetizing datasets and
growing recurring revenue streams by delivering a digital
competitive advantage for clients. Recent news
at Sequire offers crystal clear insight into the company’s
parabolic growth potential. Using proprietary processes, unique
data management technology and digital marketing acumen, Sequire
has experienced incredible growth from its launch just over a year
ago, expanding its client base to over 75 publicly traded companies
in the U.S. and Canada. Sequire posted record sales of over $2.5M
in Q2 2020, servicing an aggregate of 500K+ investors and traders
that issuers have on the platform. These ballooning numbers
indicate an accelerated uptake of Sequire’s unique investor
relations services, long a stumbling block for publicly traded
companies.
Some of this accelerated uptake may be attributed to the
pandemic, but platform efficacy is paramount – clients come and
stay because it works, delivering new digital competitive
advantages. Through Sequire, public companies can now monitor and
track retail and institutional investors then activate media
campaigns to engage existing investors and simultaneously attract
new ones. Sequire can identify traits of current investors and is
then able to market directly to subgroups to attract liked minded
shareholders. Public companies never had it so good, especially
ones providing niche products services. This has long been the bane
of public companies – how to effectively interact and communicate
with current shareholders and—even more importantly—how to appeal
to and attract new shareholders. Never before has such an effective
solution been provided to the investor relations dilemma faced by
publicly traded companies.
This news comes on the heels of last week’s eyepopping
revelation that SRAX had entered into a definitive securities
purchase agreement led by existing institutional investors for the
purchase and sale of an aggregate of $13 million senior secured
convertible debentures to fund the rapid expansion of Sequire.
Pegged at an above-market fixed conversion price of $2.69, the deal
appears to be another strong vote of confidence from institutional
investors in the viability and future of SRAX’s technology as well
as an endorsement of the market value of data analytics and digital
marketing.
“On Thursday, we announced a capital raise of $13M, which we
will use in part to fund the rapid expansion of Sequire,” said SRAX
CEO and founder Christopher Miglino. “Our clients have seen notable
results from the platform and its related services. We’ve also seen
a significant increase in the number of clients on the platform
with Q2 sales hitting over $2.5M and an additional $3M in the
pipeline, with a very high probability of closing in Q3.”
To translate, Sequire has a high probability of reaching a 200%
quarter-over-quarter increase in sales in the midst of a crippling
global pandemic - hard to imagine any stronger validation of
efficacy and accelerated uptake of SRAX’s technology and
services.
In new powerful ways, public companies using Sequire now track
their investors’ behaviors and trends and use those insights to
engage current and potential investors across multiple marketing
channels. By uniquely marrying data management and digital
marketing, Sequire unlocks investor behaviors and trends, even
providing public companies the ability to identify who is buying
and selling stock. Then, using these newfound detailed insights,
these companies can pique and capture the interest of existing
investors as well as attract new investors.
Sequire gives public companies the power to:
- Monitor shareholders’ behaviors from a company’s data sets over
time
- Analyze activity from market makers and see the biggest gains
and losses
- Uncover trends over time from buyer and sellers
- Track ROI from investor relations programs
- Assign shareholder credit to investor relations firms
- Turn real-time conference visitor data into targeted
cross-channel ads
- Reach potential investors based on current stock buyer
behaviors and trends
- Target current stock buyers to promote a higher return from
existing relationships
Putting power into finger tips, Sequire also offers an
multi-feature innovative mobile APP and more information can be
found at MySequire.com.
SRAX has an extensive background and acumen in data management
and digital advertising as well as deep understanding how to
strategically interact with different brands. The rapid acceptance
and adoption of SRAX’s product offering in the midst of a pandemic,
strong institutional investor support, and the accelerated
embracement of digital solutions definitely makes SRAX one to
watch.
Just a Few of a Growing Number
Broadridge Financial Solutions, Inc. (NYSE: BR)
is a $4 billion global fintech leader, provides investor
communications and technology-driven solutions for broker-dealers,
banks, mutual funds and corporate issuers globally. Broadridge’s
investor communications, securities processing and managed services
solutions help clients reduce their capital investments in
operations infrastructure, allowing them to increase their focus on
core business activities.
Genius Brands International, Inc. (NASDAQ:
GNUS) is a leading global media company that develops,
produces, markets and licenses branded children’s entertainment
properties and consumer products for media and retail distribution.
The company distributes its content worldwide in all formats, as
well as a broad range of consumer products based on its characters.
The Genius Brands Network currently reaches 80 million U.S.
households with continued expansion planned both in the U.S. and
internationally.
Wrap Technologies, Inc. (NASDAQ: WRTC) is an
innovator of modern policing solutions. The company’s BolaWrap
product is a patented, hand-held remote restraint device that
discharges an 8-foot bola style Kevlar(R) tether to entangle an
individual at a range of 10-25 feet. The small but powerful
BolaWrap 100 assists law enforcement to control encounters safely
and effectively.
Can B Corp. (OTCQB: CANB) is a health &
wellness company providing some of the highest grade and purity
cannabidiol (CBD) products available under multiple recognized
brands. “Sequire is an essential tool for any CEO to understand
what is going on with their stock and for their ability to
communicate with their investors and find new ones," said Can
B Corp. CEO Marco Alfonsi. Can B utilizes multi-channel
distribution to reach consumers, including medical facilities,
doctor offices, retailers, online and direct. The company owns and
operates an R&D and production facility in Lacey, WA, and Green
Grow Farms, a licensed hemp grower and cultivator in New York.
For more information on SRAX Inc., please visit SRAX Inc. (NASDAQ: SRAX).
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