COLUMBUS, Ohio, Feb. 25, 2020 /PRNewswire/ -- Alliance Data
Systems Corporation (NYSE: ADS), a leading global provider of
data-driven marketing and loyalty solutions, today announced its
card services business, a premier provider of branded private
label, co-brand and commercial card programs, has signed a
long-term agreement to continue providing co-brand credit card
services for Caesars Entertainment Corporation (NYSE: CZR), one of the world's
most diversified casino-entertainment providers.
Since its beginning in 1937, Caesars Entertainment has grown
through development of new resorts, expansions and acquisitions and
operates primarily under the Caesars®,
Harrah's® and Horseshoe® brand
names. Caesars Entertainment is focused on building loyalty and
value with its guests through a unique combination of great
service, excellent products, unsurpassed distribution, operational
excellence and technology leadership.
The renewal agreement builds upon last year's rebrand of the
Caesars Rewards®
Visa® co-brand credit card to align with
the Caesars Rewards loyalty program, and one of the largest
customer loyalty programs of its kind in the industry. Cardmembers
can take advantage of rewards earned through purchases made at
Caesars' Rewards Destinations – up to 5X reward credits for every
$1 spent – as well as additional
reward credits for airlines, gas, grocery stores and everywhere
else Visa is accepted.
Alliance Data and Caesars will also continue to provide on-site
and online solutions to enhance cardmember acquisition and
engagement. Currently, select Caesars' properties offer instant
card issuance capabilities – with plans to expand this capability
across the Caesars' enterprise. Guests can begin using their
Caesars Rewards® Visa® card immediately
during their visit at a Caesars resort and further cardmember
integration is expected in the growing online gaming space, an
initiative that Caesars began last year.
"At Caesars, we provide our guests with an exceptional
experience through our leading gaming, hospitality, dining and
entertainment offerings," said Mostafa Boutajrit, vice president of
loyalty at Caesars Entertainment. "Alliance Data's proven expertise
in data-driven loyalty marketing programs enables our guests to
make the most of their experience with Caesars, while contributing
to our growth and expansion goals."
"We are excited to continue our partnership with Caesars as we
enhance the customer experience and drive further loyalty for the
brand," said Deb Decker, senior vice
president and chief client officer of Alliance Data's card services
business. "We look forward to expanding our innovative offerings
alongside Caesars and providing guests with all of the valuable
benefits that come with being a loyal Caesars Rewards®
Visa® cardmember."
About Caesars Entertainment
Caesars Entertainment is
one of the world's most diversified casino-entertainment providers
and the most geographically diverse U.S. casino-entertainment
company. Since its beginning in Reno,
Nevada, in 1937, Caesars Entertainment has grown through
development of new resorts, expansions and acquisitions. Caesars
Entertainment's resorts operate primarily under the Caesars®,
Harrah's® and Horseshoe® brand names. Caesars Entertainment's
portfolio also includes the Caesars Entertainment UK family of
casinos. Caesars Entertainment is focused on building loyalty and
value with its guests through a unique combination of great
service, excellent products, unsurpassed distribution, operational
excellence and technology leadership. Caesars Entertainment is
committed to its employees, suppliers, communities and the
environment through its PEOPLE PLANET PLAY framework. For more
information, please visit www.caesars.com/corporate.
About Alliance Data's card services business
Alliance
Data's card services business develops market-leading private
label, co-brand and commercial credit card programs for many of the
world's most recognizable brands. Through our branded credit
programs, we help build more profitable relationships between our
partners and their cardmembers, and drive lasting loyalty.
Using the industry's most comprehensive and predictive data set,
advanced analytics, and broad-reaching capabilities, Alliance
Data's card services business has been helping partners increase
sales and provide greater value to their cardmembers since 1986. We
are proud to be part of the Alliance Data enterprise (NYSE: ADS),
an S&P 500, FORTUNE 500 and FORTUNE 100 Best Companies to Work
For company headquartered in Columbus,
Ohio. To learn more, visit KnowMoreSellMore.com, follow us
on Twitter @Know_SellMore, and connect with us on LinkedIn at
Alliance Data card services.
About Alliance Data
Alliance Data® (NYSE: ADS) is a
leading global provider of data-driven marketing and loyalty
solutions serving large, consumer-based industries. The Company
creates and deploys customized solutions, enhancing the critical
customer marketing experience; the result is measurably changing
consumer behavior while driving business growth and profitability
for some of today's most recognizable brands. Alliance Data helps
its clients create and increase customer loyalty through solutions
that engage millions of customers each day across multiple touch
points using traditional, digital, mobile and emerging
technologies. An S&P 500, FORTUNE 500 and FORTUNE 100 Best
Companies to Work For company headquartered in Columbus, Ohio, Alliance Data consists of
businesses that together employ over 9,000 associates at more than
50 locations worldwide.
Alliance Data's card services business is a provider of
market-leading private label, co-brand, and business credit card
programs. LoyaltyOne® owns and operates the AIR MILES® Reward
Program, Canada's most recognized
loyalty program, and Netherlands-based BrandLoyalty, a global
provider of tailor-made loyalty programs for grocers. More
information about Alliance Data can be found at
www.AllianceData.com.
Follow Alliance Data on Twitter, Facebook, LinkedIn, Instagram
and YouTube.
Forward Looking Statements
This release contains
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Exchange
Act of 1934. Forward-looking statements give our expectations or
forecasts of future events and can generally be identified by the
use of words such as "believe," "expect," "anticipate," "estimate,"
"intend," "project," "plan," "likely," "may," "should" or other
words or phrases of similar import. Similarly, statements that
describe our business strategy, outlook, objectives, plans,
intentions or goals also are forward-looking statements. Examples
of forward-looking statements include, but are not limited to,
statements we make regarding strategic initiatives, our expected
operating results, future economic conditions including currency
exchange rates, future dividend declarations and the guidance we
give with respect to our anticipated financial performance.
We believe that our expectations are based on reasonable
assumptions. Forward-looking statements, however, are subject to a
number of risks and uncertainties that could cause actual results
to differ materially from the projections, anticipated results or
other expectations expressed in this release, and no assurances can
be given that our expectations will prove to have been correct.
These risks and uncertainties include, but are not limited to,
factors set forth in the Risk Factors section in our Annual Report
on Form 10-K for the most recently ended fiscal year, which may be
updated in Item 1A of, or elsewhere in, our Quarterly Reports on
Form 10-Q filed for periods subsequent to such Form 10-K. Further
risks and uncertainties include, but are not limited to, the impact
of strategic initiatives on us or our business if any transactions
are undertaken, and whether the anticipated benefits of such
transactions can be realized as well as whether or when any share
repurchases are completed.
Our forward-looking statements speak only as of the date made,
and we undertake no obligation, other than as required by
applicable law, to update or revise any forward-looking statements,
whether as a result of new information, subsequent events,
anticipated or unanticipated circumstances or otherwise.
Media Contacts:
Alliance Data
Tiffany
Louder – Investor
Relations
214-494-3048
tiffany.louder@alliancedata.com
Shelley Whiddon –
Media
214-494-3811
shelley.whiddon@alliancedata.com
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SOURCE Alliance Data Systems Corporation