Amun AG Acts to Boost Swiss Distribution With New Head of Business Development
February 20 2020 - 2:00AM
Amun AG Acts to Boost Swiss Distribution With New Head of Business
Development
Zurich – 20 February 2020 – Amun AG is delighted to welcome Sina
Meier as the new Head of Business Development for Switzerland to
its team. Sina joins Amun from her previous role at Credit Agricole
next bank (Suisse) SA, where she was heading the business
development for the Swiss-German and French-speaking part of
Switzerland.
During her extensive career, which spans over 25 years in the
Swiss banking sector, Sina has held many positions within major
financial institutions like Credit Agricole Indosuez, Clariden Leu
and UBS. Sina was instrumental in the development of international
High-Net-Worth Individuals as well as institutional investors in
the Swiss market. Her expertise in the Swiss private banking and
Swiss retail banking industry will allow Amun to further expand its
mission to bridge the gap between the traditional financial world
and the crypto industry in Switzerland.
Sina’s hire comes at a crucial point when Amun is expanding its
scope to offer not only institutional-grade investment products in
Switzerland and Europe but also to High-Net-Worth Individuals who
have an appetite in crypto vehicles. Last month, Amun complemented
its existing suite of crypto ETPs with the launch of the 21Shares
Inverse Bitcoin ETP (SBTC) to equip both retail and institutional
investors with secure and simple investment instruments to
capitalize on the inherent volatility of the crypto market in a
regulated environment.
“As a Swiss issuer of passive investment trackers for digital
assets, Switzerland is and has always been the focal point of our
attention. We have seen a rise in institutional demand for crypto
products in Europe and Switzerland and Sina’s wealth of experience
in the Swiss institutional market will be invaluable in our mission
to bring professionally structured investment products with digital
assets as underlyings to the Swiss investors. We are delighted to
welcome her to the team.” Hany Rashwan, CEO of Amun AG says “Her
experience and knowledge will play an important role in
successfully driving our next phase of development and will be
instrumental in further reinforcing our efforts to build a solid
client base in Switzerland.”
Amun has been at the forefront of innovation in the crypto
finance space since the launch of the first fully-collateralized,
listed crypto basket ETP (HODL) in November 2018. Since then, Amun
listed a total of 11 crypto investment trackers on the SIX Swiss
Exchange with additional share classes in CHF and EUR on BX Swiss
and Boerse Stuttgart. The Amun crypto ETPs – newly branded under
the 21Shares banner – not only provide retail and institutional
investors with access to the overall crypto market, but also allows
them to earn income through staking products such as the Tezos ETP
and profit from adverse price movements in Bitcoin through the SBTC
ETP. For 2020, Amun AG plans to continue to innovate and bring
innovative investment products to the Swiss and European
market.
About AmunAmun makes investing in crypto
assets as easy as buying shares using your conventional broker or
bank. Investors can invest in cryptocurrencies using a conventional
ETP structure (or tracker) easily, with total confidence, security
and cost-effectively thanks to the 21Shares suite of ETPs launched
by Amun now composed of 11 Crypto ETPs: the Amun Crypto Basket
Index ETP (HODL:SW), Amun Bitcoin ETP (ABTC:SW), Amun Ethereum ETP
(AETH:SW), Amun XRP ETP (AXRP:SW), AMUN Bitcoin Cash ETP (ABCH:SW),
Amun Binance ETP (ABNB:SW), Amun Tezos ETP (AXTZ:SW), Amun Bitcoin
Suisse ETP (ABBA:SW), Amun Bitwise 10 ETP (KEYS:SW) and Amun Sygnum
Platform Winners Index ETP (MOON:SW). The entire suite is listed on
a regulated framework on the SIX Swiss Exchange, BX Swiss and
Boerse Stuttgart in CHF, USD, and EUR. Founded in 2018, Amun is led
by a team of talented serial entrepreneurs and experienced banking
professionals from the technology and financial world. Incorporated
in Zug, with offices in Zurich, Berlin and New York, the company
has launched several world firsts, including the first listed
crypto index (HODL) in November 2018. Amun has 11 crypto ETPs
listed today and has over $70 million in AuM.
Press Contact Amun
Laurent Kssis
+41 44 260 86 60
press@amun.com
Disclaimer
This document and the information contained
herein are not for distribution in or into (directly or indirectly)
the United States, Canada, Australia or Japan or any other
jurisdiction in which the distribution or release would be
unlawful. This document does not constitute an offer of securities
for sale in or into the United States, Canada, Australia or
Japan.This document does not constitute an offer to sell, or a
solicitation of an offer to purchase, any securities in the United
States. The securities of Amun AG to which these materials relate
have not been and will not be registered under the United States
Securities Act of 1933, as amended (the "Securities Act"), and may
not be offered or sold in the United States absent registration or
an applicable exemption from, or in a transaction not subject to,
the registration requirements of the Securities Act. There will not
be a public offering of securities in the United States.This
document is only being distributed to and is only directed at: (i)
to investment professionals falling within Article 19(5) of the
Financial Services and Markets Act 2000 (Financial Promotion) Order
2005 (the "Order"); or (ii) high net worth entities, and other
persons to whom it may lawfully be communicated, falling within
Article 49(2)(a) to (d) of the Order (all such persons together
being referred to as "relevant persons"); or (iv) persons who fall
within Article 43(2) of the Order, including existing members and
creditors of the Company or (v) any other persons to whom this
document can be lawfully distributed in circumstances where section
21(1) of the FSMA does not apply. The Securities are only available
to, and any invitation, offer or agreement to subscribe, purchase
or otherwise acquire such securities will be engaged in only with,
relevant persons. Any person who is not a relevant person should
not act or rely on this document or any of its contents.In any EEA
Member State (other than the Austria, Belgium, Denmark, Finland,
France, Germany, Great Britain, Ireland, Italy, Luxembourg, Malta,
the Netherlands, Norway, Spain and Sweden) that has implemented the
Prospectus Regulation (EU) 2017/1129, together with any applicable
implementing measures in any Member State, the "Prospectus
Regulation") this communication is only addressed to and is only
directed at qualified investors in that Member State within the
meaning of the Prospectus Regulation. Exclusively for potential
investors in Austria, Belgium, Denmark, Finland, France, Germany,
Great Britain, Ireland, Italy, Luxembourg, Malta, the Netherlands,
Norway, Spain and Sweden the 2019 Base Prospectus (EU) is made
available on the Issuer’s website under www.amun.com. The approval
of the 2019 Base Prospectus (EU) should not be understood as an
endorsement by the SFSA of the securities offered or admitted to
trading on a regulated market. Eligible potential investors should
read the 2019 Base Prospectus (EU) and the relevant Final Terms
before making an investment decision in order to understand the
potential risks associated with the decision to invest in the
securities. You are about to purchase a product that is not simple
and may be difficult to understand. This document is not an offer
to sell or a solicitation of an offer to buy or subscribe for
securities of Amun AG. Neither this document nor anything contained
herein shall form the basis of, or be relied upon in connection
with, any offer or commitment whatsoever in any jurisdiction. This
document constitutes advertisement within the meaning of the Swiss
Financial Services Act (the "FinSA") and not a prospectus. In
accordance with article 109 of the Swiss Financial Services
Ordinance, the Base Prospectus dated 13 November 2019 (the "Base
Prospectus") and the Final Terms for SBTC dated 22 January 2020
(the "Final Terms", and together with the Base Prospectus, the
"Prospectus") have been prepared in compliance with articles 652a
and 1156 of the Swiss Code of Obligations, as such articles
were in effect immediately prior to the entry into effect of the
FinSA, and the Listing Rules of the SIX Swiss Exchange in their
version in force as of January 1, 2020. Consequently, the
Prospectus has not been and will not be reviewed or approved by a
Swiss review body pursuant to article 51 of the FinSA, and does not
comply with the disclosure requirements applicable to a prospectus
approved by such a review body under the FinSA. Copies of the
Prospectus are available free of charge from the website of the
Issuer.Copies of this document may not be sent to jurisdictions, or
distributed in or sent from jurisdictions, in which this is barred
or prohibited by law. The information contained herein does not
constitute an offer to sell or the solicitation of an offer to buy,
in any jurisdiction in which such offer or solicitation would be
unlawful prior to registration, exemption from registration or
qualification under the securities laws of any jurisdiction.