BEIJING, Oct. 22, 2019 /PRNewswire/ -- On October 12th, over 10,000 fans from across
China gathered for NINEPERCENT's
farewell concert in Guangzhou.
NINEPERCENT (the "Group") is a boy group formed in 2018 through
Idol Producer (the "Show"),
an original variety show created by iQIYI, Inc. (NASDAQ: IQ)
("iQIYI" or the "Company"), an innovative market-leading online
entertainment service in China.
The livestream of the concert, which was made available to iQIYI
VIP members, garnered 400 million in likes and more than 1.2
million views at one point. On Chinese social media, approximately
80,000 iQIYI VIP members participated in the concert's online
activity while 8 topics related to the concert made it onto Weibo's
- China's version of Twitter -
list of trending topics, which in total gathered an accumulated
readership of over 1 billion.
Idol Producer was a reality show which revolved around
100 boy group trainees who took part in a four-month long training
session, by the end of which a final of nine trainees were chosen
to debut as a boy group through viewers' vote. NINEPERCENT is made
up of these final nine trainees from the Show, including Cai Xukun,
Chen Linong, Fan Chengcheng, Huang
Minghao, Lin Yanjun, Zhu Zhengting, Wang Ziyi, Wang Linkai, You
Zhangjing. As China's first boy
group contest-incubation reality show, the Show introduced a whole
new "trainee selection system" to China's idol industry. Moreover, the Show's
breakthrough contest format and rules helped transform the
traditional idol-incubation reality shows in China.
During the Show's run, Weibo topics related to the Show received
more than 13.49 billion in readership and were listed on Weibo's
trending topics list 652 times. The Show also helped popularize
multiple terms amongst the Chinese youth and garnered a total of
180 million in viewer votes throughout its run, making it the most
popular variety show in China at
the time.
In the 18 months since the Group's debut, NINEPERCENT member Cai
Xukun's single Wait Wait Wait reached No.1 on iTunes US
'Music' Chart and the iTunes 'Pop' Chart while the group and its
individual members had taken part in over a hundred commercial
endorsements.
Since having developed the IP of Idol Producer, iQIYI has
consistently increased the commercial value of the Show and Group's
IP through different channels such as spin-off productions of
variety shows, dramas, merchandise. This series of Idol
Producer related content, including offline iQIYI VIP member
events such as the 2019 iQIYI VIP Member Carnival and the 2019
Scream Night Concert, have contributed greatly to the Group's
continuous success.
iQIYI released the youth variety show Qing Chun You Ni in 2019, and Qing
Chun You Ni 2 is planned for
release soon. iQIYI's IP development, implementation, and business
operations of Idol Producer has become a pioneering model
that poses significant influence on
future productions of idol trainee shows in China.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and
user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce.
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SOURCE iQIYI, Inc.