Eros Now to Stream Content in Dolby Vision and Dolby Atmos
October 21 2019 - 8:30AM
Business Wire
Eros Now subscribers will be able to enjoy
enhanced cinema-like experiences
Eros Now, a premier Indian OTT entertainment platform with more
than 166 million registered users owned by Eros International Plc
(NYSE:EROS), today announced that it will support Dolby Vision®
ultra-vivid imaging technology and Dolby Atmos® immersive audio on
selected content. Eros Now will stream several films in Dolby Atmos
at launch with a combined Dolby Vision and Dolby Atmos. Original
series from Eros Now will also be available soon in Dolby Vision
and Dolby Atmos, promising subscribers an unparalleled
entertainment experience.
For this festive Diwali season Eros Now users are in for a treat
with cinema-like entertainment powered by Dolby which they can
experience in the comfort of their home or while on the go. Titles
available in Dolby Atmos at launch will include the epic historical
romance ‘Bajirao Mastani,’ romcom drama ‘Manmarziyaan,’ and action
thriller ‘Action Jackson’ to name a few.
Dolby Vision transforms entertainment experiences with
ultra-vivid imaging — incredible brightness, contrast, color, and
detail that brings movies to life. When compared to a standard
picture, Dolby Vision can deliver colors never seen before on a
screen, incredible contrast, highlights that are up to 40 times
brighter, and blacks that are 10 times darker. The result is a
refined, lifelike image.
A leap forward from surround sound, Dolby Atmos transports
listeners from an ordinary moment into an extraordinary experience
with moving audio that flows all around listeners. Listeners will
feel like they’re inside the action as the sounds of people,
places, things, and music come alive with breathtaking realism and
move throughout the space.
“We are delighted to partner with Dolby to bring quality content
and technology within the premises of all our subscribers across
the world. Eros Now is India’s first true Subscription VOD OTT
platform and we will continue to invest in superb content and
technology experiences for our paid subscribers on the mobile
device and specifically for the large screen in-home viewing. This
festive season is going to be bumper one for our users and
subscribers as we are dedicated to increasing our content offering
in Dolby Atmos and to bring our Originals in Dolby Vision in the
near future”, added Ali Hussein, Chief Executive Officer, Eros
Now.
Pankaj Kedia, Managing Director, Emerging Markets, Dolby
Laboratories said, “We are excited to work with Eros Now to
bring Dolby Atmos, our immersive audio technology, onto their
platform. We’ve seen strong adoption of Dolby Atmos in films in
India, and in partnership with Eros Now, we are providing movie
fans the ability to enjoy these titles through the comfort of their
home. We are also excited that Eros Now subscribers will soon enjoy
their favourite content in Dolby Vision once Eros Now releases
their planned Original content in the near future. This
collaboration between Eros Now and Dolby will bring spectacular
entertainment experiences to the subscribers of Eros Now.”
About Eros Now:
Eros Now is Eros International Plc’s On-Demand South Asian
Entertainment Video Service accessible worldwide to viewers across
internet enabled devices including mobile, web and TV. With 12,000
plus Movie titles, Music Videos, Television Programming and others
Eros Now caters to more than 166 million registered users and 21.1
million paying subscribers worldwide with the promise of endless
entertainment Product features, such as video in HD, multi-language
subtitles, movie downloads, and high-quality original drama series
differentiate the Eros Now entertainment offering. To see, watch
now: www.erosnow.com.
About Eros International Plc
Eros International Plc (NYSE: EROS) is a Global Indian
Entertainment Company that acquires, co-produces and distributes
Indian films across all available formats such as cinema,
television and digital new media. Eros International Plc became the
first Indian media company to list on the New York Stock Exchange.
Eros International has experience of over three decades in
establishing a global platform for Indian cinema. The Company has
an extensive and growing movie library comprising over 3,000 films,
which include Hindi, Tamil, and other regional language films for
home entertainment distribution. The Company also owns the rapidly
growing OTT platform Eros Now. For further information please
visit: www.erosplc.com.
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Mark Carbeck Chief Corporate and Strategy Officer Eros
International Plc +44 207 258 9909 mark.carbeck@erosintl.com
Media: Erica Bartsch Sloane & Company +1 212 446 1875
ebartsch@sloanepr.com
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