STAMFORD, Conn. and
RYE BROOK, N.Y., Oct. 3, 2019 /PRNewswire/ -- WWE and WWE
Superstar Roman Reigns are teaming
up with The Leukemia & Lymphoma Society (LLS) in the fight
against cancer. For Reigns, the cause is personal – he is in
remission for the second time from chronic myeloid leukemia (CML).
The new partnership with LLS, the world's largest nonprofit
fighting blood cancers, will propel the organization's
comprehensive effort to drive more research and deliver more
assistance to cancer patients and families when they need it most,
including those battling pediatric cancer.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8564553-lls-wwe-roman-reigns-partnership/
"My own journey with leukemia inspires me to do whatever I can
to help young cancer patients. I know how tough it is to deal with
cancer and I want to show people that even someone like me can be
knocked down, but with the right treatment and support, we can get
back up to fight another day," said Reigns. "That's why I'm so
honored that WWE and I are helping The Leukemia & Lymphoma
Society spread the word about the great work LLS is doing to find
new and better treatments for kids and provide financial assistance
to families struggling with a cancer diagnosis."
While progress has been made in finding new treatments and even
cures for some cancers, few new, less toxic treatments have been
approved for childhood cancers, including leukemia. LLS
recently launched The LLS Children's Initiative to tackle pediatric
cancer from every angle by doubling its investment in pediatric
research, strengthening patient support services, including back to
school resources, family support groups and financial assistance,
and advocating for policies that will ensure coverage for treatment
and care. As well, LLS will launch a first-of-its-kind clinical
trial for pediatric leukemias in 2020. The PedAL Master Clinical
Trial is a bold, precision medicine approach to using genomics to
target therapies for children.
According to LLS president and CEO, Louis J. DeGennaro, Ph.D., "LLS was founded 70
years ago by a family for families, and we are honored to partner
with WWE and Roman Reigns, who personifies the importance of our
mission and our fight to end blood cancers. We are confident
that the tremendous spotlight WWE and Roman shine on our quest for
cures will inspire the legions of fans to support LLS and help the
thousands of children and families dealing with a cancer diagnosis
and treatment."
Through this partnership, WWE and Reigns will generate awareness
and support for research to find new, less toxic treatments for
childhood cancers, and LLS's unique educational and support
services for patients and families, including financial assistance.
WWE will use its global platforms, including TV broadcasts, live
events, WWE Network and digital and social media to support LLS's
mission. In addition, a portion of sales from select Roman Reigns
merchandise will be donated to LLS.
"WWE is proud to partner with LLS's Children's Initiative and
address the need for new and better treatment options for pediatric
cancer patients around the world," said Stephanie McMahon, WWE Chief Brand Officer. "Finding a cure for pediatric
cancer is critical, we hope by using WWE's platforms and Roman
Reigns personal story, we can raise awareness, drive donations, and
help inspire patients and families to keep fighting."
Reigns' personal journey with leukemia began in 2007, when he
was diagnosed with CML at age 22. He battled and beat the disease;
however; eleven years later, Reigns' cancer returned, and he was
forced to relinquish the WWE Universal Championship title and take
time away from WWE. After facing down cancer for the second time,
Reigns made a heroic return earlier this year. His partnership with
LLS is part of his commitment and determination to keep fighting
for patients and families.
While there have been more than 40 treatments approved by the
FDA in the past two and a half years for adults with blood cancer,
only four therapies have been approved in the past three decades
for first use in children with cancer. And the children who do
survive face a lifetime of deadly complications from toxic
treatments. Leukemia is the most common cancer diagnosed in
children and the second leading cause of cancer death for children.
The LLS Children's Initiative addresses the need for more to be
done now.
"As LLS marks its 70th anniversary and more than $1.3 billion invested in research to-date, we are
more determined than ever to honor the legacy of our founding
family, who lost their 16-year-old son to leukemia. It's a
perfect time to enlist Roman and WWE in our efforts to make an
impact for children now," states DeGennaro.
LLS encourages the public to visit the LLS website to add
inspiring stories and photos, along with Reigns' and many
others, to the Generation LLS Family Tree, in recognition of the
organization's 70th Anniversary:
https://www.lls.org/generationlls
About WWE
WWE ®, a publicly traded company (NYSE:
WWE), is an integrated media organization and recognized leader in
global entertainment. The company consists of a portfolio of
businesses that create and deliver original content 52 weeks a year
to a global audience. WWE is committed to family friendly
entertainment on its television programming, pay-per-view, digital
media and publishing platforms. WWE's TV-PG, family-friendly
programming can be seen in more than 800 million homes worldwide in
28 languages. WWE Network, the first-ever 24/7 over-the-top premium
network that includes all live pay-per-views, scheduled programming
and a massive video-on-demand library, is currently available in
more than 180 countries. The company is headquartered in
Stamford, Conn., with offices in
New York, Los Angeles, London, Mexico
City, Mumbai, Shanghai, Singapore, Dubai, Munich
and Tokyo.
Additional information on WWE (NYSE: WWE) can be found
at wwe.com and corporate.wwe.com. For information on
our global activities, go
to http://www.wwe.com/worldwide/.
Trademarks: All WWE programming, talent names, images,
likenesses, slogans, wrestling moves, trademarks, logos and
copyrights are the exclusive property of WWE and its subsidiaries.
All other trademarks, logos and copyrights are the property of
their respective owners.
About The Leukemia & Lymphoma Society
The
Leukemia & Lymphoma
Society® (LLS) is the
world's largest nonprofit dedicated to fighting blood cancer. The
LLS mission: Cure leukemia, lymphoma, Hodgkin's disease and
myeloma, and improve the quality of life of patients and their
families. LLS funds lifesaving blood cancer research around the
world, provides free information and support services, and is the
voice for all blood cancer patients seeking access to quality,
affordable, coordinated care.
Founded in 1949 and headquartered in Rye Brook, NY, LLS has chapters throughout
the United States and Canada. To learn more, visit www.LLS.org.
Patients should contact the Information Resource Center at (800)
955-4572, Monday through Friday, 9 a.m. to 9
p.m. ET.
For additional information
visit lls.org/lls-newsnetwork. Follow us
on Facebook, Twitter, and Instagram.
The Leukemia &
Lymphoma Society Contact:
|
WWE
Contact:
|
Kristin
Hoose
|
Name: Matthew
Altman
|
Kristin.Hoose@lls.org
|
Phone: (203)
352-1177
|
914-821-8973
|
Email:
Matthew.Altman@wwecorp.com
|
View original
content:http://www.prnewswire.com/news-releases/wwe-and-the-leukemia--lymphoma-society-lls-join-forces-to-help-cancer-patients-and-families-300930296.html
SOURCE The Leukemia & Lymphoma Society