COSTA MESA, Calif.,
Oct. 1, 2019 /PRNewswire/
-- Today, the inaugural Vans Global Custom Culture competition
is entering its next phase. Over 100,000 artists and creators from
around the globe have submitted their designs and now, Vans is
calling for the public's help to cast their vote and help determine
the top 10 finalists in each market to move on to the next chapter
and compete for the grand prize.
Starting today at 12am PT through
October 13 at 11:59pm PT, individuals can view the Gallery of
Submissions and vote for their favorite designs on
custom-culture.vans.com. All votes will help select the top 10
finalists in each market who will be able to create their designs
on Vans' shoes and participate in the next phase of the
competition.
From the results of the public vote, the three regional Vans
teams will select the top 10 finalists from the Gallery of
Submissions based on vote count, creativity, originality and
overall execution. Once the top 10 from each region are selected,
they will receive a pair of Era shoes to create a new design onto
Vans' classic canvas. Once designs are complete, they will enter
the next round of public vote to determine the grand prize winner
in each region.
"We've received incredible designs for the inaugural Global
Custom Culture art competition," said April
Vitkus, Vans' Senior Director of Global Brand Marketing.
"When we set out to create the first global shoe design
competition, we wanted to create a program that truly amplified art
and voices from around the globe. This next phase of this
competition relies on public support and we're encouraging everyone
to help us decide who will make it to the next round."
The competition will award a total of three winners from
North America, Asia Pacific and Europe a $25,000
grand prize, have their shoes produced and sold by Vans and
experience a trip to the Vans headquarters in Southern California to meet Steve Van Doren, global designers and more. The
three winners from each geographic region will also have the
opportunity to partner with Vans to donate $100,000 to a charity that will further enable
creative communities.
Global Custom Culture gives individuals from around the world
the tools necessary to express their own aesthetic and
individuality. For more information and to keep up-to-date with
Vans, visit custom-culture.com and join the conversation by using
#VansCustomCulture on social media.
About Vans
Vans®, a VF Corporation (NYSE: VFC) brand, is
the original action sports footwear, apparel and accessories brand.
Vans® authentic collections are sold in 84
countries through a network of subsidiaries, distributors and
international offices. Vans® has over 2,000
retail locations globally including owned, concession and
partnership doors. The Vans® brand promotes
creative self-expression in youth culture across action sports,
art, music and street culture and delivers progressive platforms
such as the Vans Park Series, Vans Triple Crown of
Surfing®, Vans Pool Party, Vans
Custom Culture, and Vans' cultural hub and international
music venue, House of Vans.
Vans, "Off The Wall" Since '66
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SOURCE Vans