Cognitive Analysis Enables Advertisers to
Target Audiences Automatically Based on the Content of the
Podcast
Veritone, Inc. (Nasdaq: VERI), the creator of the world’s first
operating system for artificial intelligence, aiWARE™, today
announced an agreement with ART19, a leading podcast hosting,
content management, monetization, and measurement platform. ART19
will use aiWARE to run cognitive analysis and topical extraction on
publisher podcasts that are part of ART19’s targeted ad sales
platform, making it possible for ART19’s advertising partners to
target ads based on the content of an individual podcast
episode.
“ART19 knows podcast advertising works. And advertisers know
that ads can be incredibly successful if they’re reaching the right
listeners at the right time,” said Lex Friedman, chief revenue
officer at ART19. “By adding aiWARE to our platform, we’re
empowering buyers to target ads to consumers based on the content
of the episode they’re listening to. Listeners appreciate
contextual and relevant ads — and that means they pay more
attention to them.”
ART19 will integrate aiWARE’s transcription and topic analysis
capabilities to enhance its targeted marketplace. The ART19 sales
team will then be able to place contextually relevant
advertisements within the podcast based on its subject matter.
Programmatic digital audio ad serving generally allows
advertisers to reach users based on a combination of targetable
attributes derived from first-party and third-party user data (such
as zip code, age, gender, device ID, or internet browsing
behavior). ART19 will use aiWARE to identify the topics discussed
in a podcast episode, enabling the digital audio ad server to
target or exclude ads based not only on who is listening to the
content, but on the topical taxonomy of that content. Now, for
example, a financial services firm can target ads to be played in
podcast episodes that are discussing personal finance and are being
listened to by 25- to 34-year-olds. Conversely, aiWARE can also
support brand safety use cases, in which an advertiser requests
that its ads be excluded from any podcast episodes that discuss
controversial topics.
Before aiWARE, there was no way for ART19’s employees to analyze
and categorize topical metadata efficiently across thousands of
podcast episodes. Now, with aiWARE’s topical extraction
capabilities, ART19 can automate this workflow and pass the
metadata to the ad server, which will automatically include or
exclude ads based on rule sets.
“We’re always looking for powerful tools that benefit everyone
in our ecosystem to keep pushing podcasting forward — for
publishers, advertisers, and listeners alike,” Friedman added.
“aiWARE will lead to contextually relevant ads, which will serve
publishers well in terms of revenue; yield great results for
advertisers; and provide listeners with ads that feel native,
custom, and in line with their interests.”
Unlike a single-point solution that solves only one use case,
aiWARE affords ART19 a true AI operating system that makes its
investment in AI future-proof. The aiWARE platform’s open
architecture allows ART19 to integrate cognition from multiple
machine learning algorithms into its existing technology stack
seamlessly and to add more cognitive categories easily as new needs
arise.
“aiWARE enables ad-tech capabilities within audio and video
formats that were previously impractical because they exceeded the
capacity and financial resources of human workforces. In a parallel
to Google’s indexing of websites, Veritone’s aiWARE automates the
systematic indexing and contextual extraction of hundreds of
thousands of hours of audio and video content to enable new
targeting and brand safety workflows,” said Veritone President Ryan
Steelberg. “ART19’s deployment shows how refined targeting
capabilities can deliver more efficiency for advertisers with a
higher ROI on ad spend, all while creating a better listener
experience.”
More information about Veritone’s products and services is
available at www.veritone.com.
About Veritone
Veritone (Nasdaq: VERI) is a leading provider of artificial
intelligence (AI) technology and solutions. The company’s
proprietary operating system, aiWARE™, orchestrates an expanding
ecosystem of machine learning models to transform audio, video, and
other data sources into actionable intelligence. aiWARE can be
deployed in public or private cloud environments, or on the
customer’s premises. Its open architecture enables customers in the
media and entertainment, legal and compliance, and government
sectors to easily deploy applications that leverage the power of AI
to dramatically improve operational efficiency and effectiveness.
Veritone is headquartered in Costa Mesa, California, with over 300
employees, and has offices in Denver, London, New York, San Diego,
and Seattle. To learn more, visit Veritone.com.
About ART19
ART19’s leading audio platform provides cutting-edge tools for
on-demand hosting, distribution, ad serving, and audience
measurement. At the intersection of publishers and advertisers, the
company powers hundreds of millions of podcast downloads every
month for the industry’s largest shows. ART19 enables publishers to
manage all content and ad operations in one place, offering
best-in-class targeting capabilities, seamless integration with
listening platforms, and a flexible infrastructure to continuously
enhance revenue opportunities for its clients. ART19 equips
advertisers with services to reach audiences through smart
targeting and custom ad creative capabilities.
Product or service names mentioned herein are the trademarks of
their respective owners.
Safe Harbor Statement
This news release contains forward-looking statements, including
without limitation statements regarding aiWARE’s topical analysis
capabilities and its benefits to ART19 and other customers in
addressing contextual targeting and brand safety use cases. Without
limiting the generality of the foregoing, words such as “may,”
“will,” “expect,” “believe,” “anticipate,” “intend,” “could,”
“estimate” or “continue” or the negative or other variations
thereof or comparable terminology are intended to identify
forward-looking statements. In addition, any statements that refer
to expectations, projections or other characterizations of future
events or circumstances are forward-looking statements. Assumptions
relating to the foregoing involve judgments and risks with respect
to various matters which are difficult or impossible to predict
accurately and many of which are beyond the control of Veritone.
Certain of such judgments and risks are discussed in Veritone’s SEC
filings. Although Veritone believes that the assumptions underlying
the forward-looking statements are reasonable, any of the
assumptions could prove inaccurate and, therefore, there can be no
assurance that the results contemplated in forward-looking
statements will be realized. In light of the significant
uncertainties inherent in the forward-looking information included
herein, the inclusion of such information should not be regarded as
a representation by Veritone or any other person that their
objectives or plans will be achieved. Veritone undertakes no
obligation to revise the forward-looking statements contained
herein to reflect events or circumstances after the date hereof or
to reflect the occurrence of unanticipated events.
Link to Word Doc:
www.wallstcom.com/Veritone/190815Veritone.docx
Photo Link:
www.wallstcom.com/Veritone/Veritone-Art19_logo.jpg Photo
Caption: ART19 Company Logo
Follow Veritone: https://www.facebook.com/veritoneinc
https://www.instagram.com/veritoneinc/
https://www.linkedin.com/company/veritone-inc-/
https://twitter.com/veritoneinc
https://www.youtube.com/veritoneinc
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190815005439/en/
Agency Contact: Sunny Branson Wall Street Communications
Tel: +1 801 582-0581 Email: sunny@wallstcom.com Web:
www.wallstcom.com
Veritone Contact: Mike Morper VP, Product Marketing Tel:
+1 888 507-1737 option 3 Email: mmorper@veritone.com Web:
www.veritone.com
Veritone (NASDAQ:VERI)
Historical Stock Chart
From Mar 2024 to Apr 2024
Veritone (NASDAQ:VERI)
Historical Stock Chart
From Apr 2023 to Apr 2024