Yelp Introduces New Business Page Upgrades to Help Local Businesses Stand Out and Attract New Customers
June 25 2019 - 9:00AM
Business Wire
Business page products such as Business
Highlights, Portfolio and Verified License bring greater value to
business owners
Yelp Inc. (NYSE:YELP), the company that connects people with
great local businesses, announced today new business page upgrades
to help businesses stand out and attract new customers. In addition
to its recently launched Yelp Verified License, the company is
rolling out new paid products, Business Highlights and Portfolio,
that provide businesses with greater control over how they promote
themselves to potential customers who are looking for a business
like theirs. The new products are now available for individual
purchase on the Yelp for Business Owners site, and will soon be
available as part of a brand new self-service experience Yelp
previewed today, that will provide businesses with an easy and
seamless way to customize their page.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190625005254/en/
Businesses can now customize their Yelp
page to attract new customers with Business Highlights, Portfolio
and Yelp Verified License. (Graphic: Business Wire)
Yelp is introducing these new business page upgrades to address
pain points specific to local businesses, such as how to establish
trust with potential customers, differentiate their business by
highlighting what makes it unique, and showcase the work that
customers can expect. These upgrades particularly benefit
businesses just starting out and looking to build their reputation
on Yelp, especially those who have fewer reviews than longstanding
competitors. The new enhancements demonstrate Yelp’s focus and
continued investment in business product innovation to bring even
more value, beyond search ads, to the millions of businesses on the
platform.
“Yelp has always been a place for consumers to discover
hardworking business owners who’ve earned their great reputation
over the years,” said Vivek Patel, Yelp’s chief product officer.
“With these new business page upgrades, we’re making a commitment
to helping the entire business owner community, especially those
who are newer to the platform, address key pain points by giving
them the tools to stand out and acquire new customers.”
“After signing up for all three of Yelp’s new products, we saw a
200 percent lift in activity on our business page which led to a
noticeable increase in leads,” said Haily Pistacchi, marketing
manager of Lemon Remodeling and Services in San Jose, Calif.
“Products like Portfolio and Business Highlights have helped us
demonstrate our expertise to set us apart from other contractors,
and share what matters most about our business right from our Yelp
page, the way we would if we were face-to-face with a customer.
Yelp Verified License helps us instill confidence with potential
customers who now have another reason to trust us with the
job.”
Bringing More Value to Business Owners on Yelp
Business owners can now customize their page with these new
upgrades:
- Business Highlights: For only $2 a day (or $1 a day if
purchased along with search ads) businesses choose up to six badges
to showcase unique attributes to consumers, and pick two badge
icons to appear in a business’s search results listing on Yelp —
giving them a significant new way to stand out from the
competition. Businesses can select from over 30 highlights from
vegetarian-friendly to number of years in operation.
- Portfolio: For $2 a day, Portfolio gives businesses a
way to build consumer trust and attract new clients by showing them
the quality of work they can expect, while also getting more
relevant inquiries from potential customers. Businesses can
showcase different types of projects and quality of their work
through images accompanied by custom descriptions, which allow them
to explain their approach and price range to set expectations with
consumers.
- Yelp Verified License: Launched earlier this year, this
feature is indicated by a blue shield with a check mark, making it
easier than ever for consumers to make more informed purchasing
decisions by hiring a business with a valid trade license. After 30
days of having a Verified License badge on their business page,
businesses saw a meaningful increase in consumer engagement on
Yelp, including clicks, calls and map views. To become verified, a
business must apply through Yelp, which manually verifies each
license. Verified License is available to qualified businesses for
$1 a day on average within specific categories in certain
states.
Coming soon, Yelp will introduce a brand new Yelp for Business
experience which will enable business owners to seamlessly
customize their page with the new upgrades.
For more assets and images, please find them here. For more
information and Yelp’s latest metrics, visit:
https://www.yelp.com/factsheet
About Yelp
Yelp Inc. (www.yelp.com) connects people with great local
businesses. With unmatched local business information, photos and
review content, Yelp provides a one-stop local platform for
consumers to discover, connect and transact with local businesses
of all sizes by making it easy to request a quote, join a waitlist,
and make a reservation, appointment or purchase. Yelp was founded
in San Francisco in July 2004. Since then, Yelp has taken root in
major metros in more than 30 countries.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190625005254/en/
Amy Sezak press@yelp.com
Yelp (NYSE:YELP)
Historical Stock Chart
From Aug 2024 to Sep 2024
Yelp (NYSE:YELP)
Historical Stock Chart
From Sep 2023 to Sep 2024