New Blizzard Entertainment Toys and Apparel Revealed at BlizzCon® 2018
November 02 2018 - 5:26PM
Business Wire
LEGO® Overwatch®
2019 Collection Previewed for Mass Retail
GameStop Exclusive for NERF Overwatch 2019
Rival + Microshots Revealed
All-New Her Universe Partnership Announced
for Overwatch 2019 Collection
Today at BlizzCon® 2018, Blizzard Entertainment’s games
and community convention in Anaheim, California, the company
revealed a full lineup of global consumer products announcements
for the tens of thousands of gamers in attendance and following
along online via the BlizzCon Virtual Ticket.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20181102005594/en/
LEGO Overwatch building set (Photo:
Business Wire)
Featured were previews and reveals for several upcoming 2019
products stemming from partnerships with The LEGO
Group, Hasbro, UNIQLO and FUNKO, each
highlighting new ways for fans to showcase their passion for the
characters and settings of Blizzard’s globally acclaimed games,
such as Overwatch®, World of Warcraft®,
Hearthstone® and Diablo®
III.
“Throughout 2018 our goal has been to give fans an abundance of
new ways to express their affinity for their favorite Blizzard
games, and it was exciting to be able to showcase our plans for
2019 and beyond today at BlizzCon,” said Matthew Beecher, Vice
President of Global Consumer Products, Blizzard Entertainment. “We
cherish these game worlds as much as our players do, and today’s
reveals helped put a spotlight on how far we’ve come, through our
stellar partnerships, in developing toys and apparel that reflect
that shared passion.”
Blizzard Consumer Products Highlights
from BlizzCon
- Six LEGO® Overwatch building sets,
ranging in price from $14.99 to $89.99,
[https://www.lego.com/en-us/themes/overwatch] were previewed for
BlizzCon attendees, including: Tracer vs. Widowmaker,
Hanzo vs. Genji, Dorado Showdown, D.Va &
Reinhardt, Bastion, and Watchpoint: Gibraltar.
Sets feature fan-favorite vehicles and characters in minifigure
form, such as Tracer, Widowmaker, Hanzo, Genji, Shimada Henchman,
Soldier: 76, McCree, D.Va, Reinhardt, Pharah, Mercy, Reaper, and
Winston. The LEGO Overwatch collection will be available at mass
retail in early 2019. As previously announced, fans attending
BlizzCon may also purchase an exclusive LEGO Overwatch Omnic
Bastion building set by visiting the Blizzard Gear
Store.
- As the master toy licensee for
Overwatch, Hasbro previewed a range of NERF Overwatch Rival +
Microshots blasters with select items exclusively available for
pre-order now at gamestop.com/NerfOverwatch and full line coming in
January 2019. Hasbro also revealed the OVERWATCH ULTIMATES MERCY
figure, which is the first figure to be unveiled within its
OVERWATCH ULTIMATES FIGURE assortment, coming to most major
retailers next spring.
- Her Universe, a leading fan-focused
lifestyle and fashion brand, announced their expansion in the
gaming space at BlizzCon. “Fans have been asking us for World of
Warcraft and Overwatch fashion, and I'm thrilled to have had the
opportunity to work with Blizzard and make these collections a
reality," said Her Universe founder Ashley Eckstein. The Her
Universe World of Warcraft women’s fashion collection is now
available on www.HerUniverse.com and at the Blizzard Gear
Store (www.gear.blizzard.com), and an Overwatch fashion collection
for both women and men, under the company’s new label Our Universe,
will debut later in November at BoxLunch and in December at Hot
Topic.
- UNIQLO and Blizzard announced that,
following the success of the 2018 Blizzard Entertainment
collection, the two companies will be partnering once again on a
new apparel line. The collection of exclusive designs will be
available in spring 2019 across all Blizzard’s franchises.
- FUNKO and Blizzard revealed their
latest Overwatch POP! vinyl figure, modeled after Ashe, a new hero
revealed at BlizzCon, in addition to a messenger bag from
Loungefly. The Ashe vinyl figure and messenger bag are available
for purchase at BlizzCon and on the Blizzard gear store.
- In celebration of the fan art
community, HOT TOPIC and BOXLUNCH partnered with Blizzard to launch
a contest where artists rallied to submit hundreds of original
Hearthstone, StarCraft®, Heroes of the Storm®, World of Warcraft,
Overwatch, and Diablo designs for the opportunity to have their
creations featured on t-shirts at Hot Topic, BoxLunch, and the
Blizzard Gear Store. Fan favorite designs from World of Warcraft
will be available at the Gear Store and onsite at BlizzCon, while
additional designs from Blizzard’s roster will be available at Hot
Topic in mid-November with the grand-prize-winning Diablo design
set to debut at BoxLunch in late November.
About Activision Blizzard Consumer
Products Group
Activision Blizzard Consumer Products Group is a division of
Activision Blizzard (NASDAQ: ATVI), an S&P 500 company and the
world's most successful standalone interactive entertainment
company. Building on the existing consumer products businesses, the
newly formed Activision Blizzard Consumer Products Group
encompasses Activision, Blizzard and King’s franchises. The
division is passionate about working with best-in-class partners
around the world to create high quality and deeply relevant
merchandise that gives fans new ways to play, display, wear and
live the brands they love. Activision Blizzard is home to iconic
and beloved entertainment franchises, including Activision’s Call
of Duty®, Crash Bandicoot, Spyro, and Skylanders®; Blizzard
Entertainment’s World of Warcraft®, Hearthstone® and Overwatch®;
King Digital Entertainment’s Candy Crush™ and Bungie’s Destiny.
Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Blizzard's expectations, plans, intentions or strategies regarding
the future, including statements about the company's Consumer
Products division, including with respect to BlizzCon 2018 and the
merchandise licensing programs for Overwatch, World of Warcraft,
Diablo and Hearthstone, including their features and partners, are
forward-looking statements that are not facts and involve a number
of risks and uncertainties. Factors that could cause Activision
Blizzard's actual future results to differ materially from those
expressed in the forward-looking statements set forth in this
release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard's
most recent annual report on Form 10-K and any subsequent quarterly
reports on Form 10-Q. The forward-looking statements in this
release are based upon information available to Activision
Blizzard as of the date of this release, and the company does
not assume any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when
made may ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision
Blizzard and are subject to risks, uncertainties and other
factors, some of which are beyond its control and may cause actual
results to differ materially from current expectations.
© 2018 Blizzard Entertainment, Inc. Overwatch, World of
Warcraft, Diablo, Hearthstone, Blizzard, and Blizzard Entertainment
are trademarks or registered trademarks of Blizzard Entertainment,
Inc., in the U.S. and/or other countries.
LEGO, the LEGO logo, the Minifigure and the brick and knob
configuration are trademarks and/or copyrights of the LEGO Group.
©2018 The LEGO Group. All rights reserved.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20181102005594/en/
Activision Blizzard Consumer Products GroupKerstine
Johnsonkjohnson@activision.comorPMK•BNCSteve
WillisSteve.Willis@pmkbnc.com
Activision Blizzard (NASDAQ:ATVI)
Historical Stock Chart
From Aug 2024 to Sep 2024
Activision Blizzard (NASDAQ:ATVI)
Historical Stock Chart
From Sep 2023 to Sep 2024