Major Updates to Flagship Apps, Launch of Premiere Rush CC
for Social Video and Previews of Photoshop CC and Project Gemini on
iPad Accelerate Creative Cloud Innovation and Value
Today at Adobe MAX, the Creativity Conference, Adobe
(Nasdaq:ADBE) announced major updates to Creative Cloud
applications including Photoshop CC, Lightroom CC, Illustrator CC,
InDesign CC, Premiere Pro CC and Adobe XD. Adobe also introduced
Adobe Premiere Rush CC, the first all-in-one, easy-to-use video
editing app for social media creators, simplifying video creation
and sharing on platforms including YouTube and Instagram. Adobe
previewed new iPad versions of Adobe Photoshop CC and Project
Gemini, a drawing app, reinforcing the company’s commitment to
delivering high-performance apps that work seamlessly across
surfaces.
“Today, we unveiled a portfolio of next-generation creative apps
that deliver meaningful value to our community by transforming
creative workflows across devices and platforms,” said Scott
Belsky, chief product officer and executive vice president,
Creative Cloud, Adobe. “By continuing to innovate in our flagship
apps, extending into exploding segments such as experience design
and social video creation, and pioneering in emerging mediums like
touch, voice, 3D and augmented reality, Adobe Creative Cloud has
truly become the creativity platform for all.”
Expanding Innovation Across Creative Cloud Applications and
Services
Adobe introduced major updates to its desktop applications,
including: a new Content-Aware Fill workspace in Photoshop CC;
performance and workflow improvements across Lightroom CC and
Lightroom Classic; the ability to design with photorealistic,
Freeform gradients in Illustrator CC; a powerful Content-Aware Fit
in InDesign CC; the power to instantly create and animate unique,
stylized puppets using a webcam and reference artwork with
Character Animator’s new Characterizer; a new rendering engine for
improved render preview performance in Dimension CC; and new Sensei
powered search features and exclusive content in Adobe Stock,
including a new library of clips from GoPro. In addition, Adobe
announced it is addressing the needs of the video animation
industry with new workflows and integrations across apps, including
Animate to After Effects, Animate to Character Animator and Adobe
XD to After Effects.
Adobe XD, the all-in-one UX/UI solution for designing websites
and mobile apps, now features new capabilities leveraging recently
acquired Sayspring technology to empower designers to prototype
experiences and apps for voice-powered devices, such as Amazon
Echo. New voice capabilities, including voice triggers and speech
playback, enable designers to create powerful experiences with
screen and voice prototyping now in one application. In addition,
developers can now leverage Adobe XD APIs to build plug-ins and app
integrations that add new features, automate workflows and connect
XD to the tools and services designers use every day.
Unleashing Social Video Content Creators with Premiere Rush
CC
Designed specifically for online video creators, Premiere Rush
CC integrates capture, intuitive editing, simplified color, audio
and motion graphics with seamless publishing to leading social
platforms, such as YouTube and Instagram, all together in one
easy-to-use solution. With Premiere Rush CC, content creators do
not have to be video, color or audio experts to publish
professional-quality videos. Premiere Rush CC harnesses the power
of Premiere Pro CC and After Effects CC, offers built-in access to
professionally designed Motion Graphics templates in Adobe Stock to
get started quickly and features a Sensei-powered, one-click
auto-duck feature to adjust music and normalize sound. It also
allows access anywhere, enabling users to create compelling video
projects – optimized for social distribution – on one device and
publish from another with a consistent user experience across
desktop and mobile.
Previewing High-Performance Creative Imaging and Drawing Apps
Across Devices
Adobe previewed two future mobile apps designed to usher in a
new era of multi-surface creation while complementing workflows
across Adobe’s existing flagship desktop applications:
- Photoshop CC on iPad: Redesigned for a
modern touch experience, Photoshop CC on iPad will deliver the
power and precision of its desktop counterpart. Photoshop CC on
iPad will let users open and edit native PSD files using
Photoshop’s industry-standard image-editing tools and will feature
the familiar Photoshop layers panel. With Photoshop CC across
devices, coming first to iPad in 2019, you will be able to start
your work on an iPad and seamlessly roundtrip all of your edits
with Photoshop CC on the desktop via Creative Cloud.
- Project Gemini: A new app designed to
accelerate drawing and painting workflows across devices, Project
Gemini, coming first to iPad in 2019, combines raster, vector and
new dynamic brushes into a single app experience built for drawing.
Project Gemini enables artists to use and sync their favorite
Photoshop brushes and works seamlessly with Photoshop CC.
Unparalleled Productivity Enhancements with Adobe
Sensei
The 2019 release of Creative Cloud delivers more than a dozen
new Adobe Sensei-powered features and productivity enhancements –
building on dozens of existing Sensei-powered features already
available to Adobe Creative Cloud, Document Cloud and Experience
Cloud customers. Sensei-powered features in the 2019 release
include:
- An expanded Content-Aware Fill
workspace in Photoshop CC that offers greater precision and control
to save editors valuable time when working with their images.
- A new Content-Aware Fit feature in
InDesign CC that intelligently detects an image and crops or fits
it to an image frame automatically.
- New Freeform Gradients in Illustrator
CC that enable the creation of natural gradients.
- A new tool in Character Animator CC,
Characterizer, that transforms any style of portrait into a vivid,
animated character.
Designed to make creatives more successful and supercharge their
productivity, the 2019 Creative Cloud release delivers significant
performance and usability improvements, greater cross-application
integration, intuitive collaboration features and faster access to
file assets and services. Among the new capabilities, Adobe is
optimizing the in-app Start experience to accelerate customer
on-boarding with new apps and improve discoverability of new
features and product capabilities.
Additional workflow improvements include a contextually-aware
Properties Panel in InDesign CC to display options based on the
object selected, expanded Undo and auto-resizing in Photoshop CC, a
customizable toolbar in Illustrator CC and a modern UI in Bridge CC
with support for bulk uploads of libraries. Creative Cloud members
also get the all new Adobe Acrobat DC, which provides a completely
reimagined way to share work and get it reviewed and approved
without sending email attachments or managing version control.
Previewing the Future of Immersive Design
Adobe previewed Project Aero, a new cross-device AR authoring
tool that enables creators to design augmented reality experiences.
Project Aero is the first AR app built for designers and artists
and was first sneaked on-stage at Apple’s Worldwide Developer
Conference earlier this year. Project Aero enables optimal delivery
of AR experiences, empowering creatives to place digital content in
the real world. At Adobe MAX, Adobe showcased an AR-powered retail
store of the future, revealing the exciting possibilities of
immersive design experiences.
Empowering Enterprise Customers
Adobe announced deeper integrations between Creative Cloud and
Adobe Experience Cloud that unify creative and marketer workflows.
With these integrations, brands can now easily access assets in
Experience Manager within Creative Cloud apps, Adobe Stock images
can be leveraged in Experience Manager, and 3D content designed
with Dimension CC can be adjusted in Experience Manager and
published as marketing assets.
For a comprehensive feature summary and overview of Creative
Cloud innovation and new features visit:
- Digital and Creative Imaging: including
Photoshop CC, Photoshop CC on iPad, Dimension CC, Project Aero and
Project Gemini
- Photography: including Lightroom CC and
Lightroom Classic
- Digital Video and Audio: including
Premiere Rush CC, Premiere Pro CC, After Effects CC, Audition CC
and Character Animator
- Design and Visual Storytelling:
including Adobe XD, Illustrator CC, InDesign CC and Adobe
Spark
- Services: including Adobe Stock, Adobe
Portfolio and Adobe Fonts
Pricing and Availability
Updates to Creative Cloud desktop software are now available to
all Creative Cloud subscribers, including membership plans for
individuals, students, teams, educational institutions, government
agencies and enterprises. Adobe’s mobile apps are available for
download from the iOS App Store and Google Play.
Photoshop CC on iPad, Project Aero and Project Gemini on iPad
will be available in 2019. Spark Post on Android, previously
available as a public beta, is now available as a 1.0 app in the
Google Play store.
The all-new Premiere Rush CC, available now on Windows and macOS
and via the iOS App Store (Google Play store availability coming in
2019), is offered across a series of plans tailored for customers’
unique needs.
- Premiere Rush CC is available for
$9.99/month to individuals, $19.99/month to teams and $29.99/month
to enterprise customers. Premiere Rush CC is also included as part
of All Apps, Student and Premiere Pro CC single app plans and comes
with 100 GB of CC storage. Additional storage options, up to 10 TB,
are also available for purchase.
- Premiere Rush CC Starter Plan:
Available for free, the Starter Plan gives customers access to all
Premiere Rush CC features, use of desktop and mobile apps and the
ability to create an unlimited number of projects and export up to
three projects for free.
About Adobe MAX
Adobe MAX brings together the world’s best creative minds,
industry luminaries and celebrities. MAX 2018 keynote speakers and
presenters include Academy Award-winning filmmaker Ron Howard,
comic book artist Nicola Scott, one of the world’s most prolific
photographers Albert Watson and comedian Tiffany Haddish, who will
host MAX Sneaks – a preview of technology innovation brewing in
Adobe Research. MAX attendees will also witness an exclusive
trailer preview of Sony’s upcoming feature animated film,
“Spider-Man™: Into the Spider-Verse,” and appearances by Questlove
and Lilly Singh. In addition, MAX brings together major technology
companies including HP, CDW, Dell, Google, Samsung and Intel, and
design-forward creative brands such as Adidas and Sony. A
livestream of the Adobe MAX keynote presentations can be viewed
here on Monday, October 15 starting at 9 a.m. PT and on Tuesday,
October 16 starting at 10 a.m. PT.
About Adobe Sensei
Adobe Sensei is a framework and set of intelligent services
built into the Adobe Cloud Platform which dramatically improve the
design and delivery of digital experiences. Adobe Sensei leverages
the company’s massive volume of content and data assets, as well as
its deep domain expertise in the creative, marketing and document
segments, within a unified artificial intelligence/machine learning
framework. To learn more, visit adobe.com/go/sensei.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2018 Adobe. All rights reserved. Adobe and the Adobe logo are
either registered trademarks or trademarks of Adobe in the United
States and/or other countries. All other trademarks are the
property of their respective owners.
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AdobePaige Young, 425-442-3981plyoung@adobe.comorRoman
Skuratovskiy, 415-504-2855skuratov@adobe.com
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