Coty Feels Strain of $12 Billion Bet on P&G Beauty Business
August 21 2018 - 1:38PM
Dow Jones News
By Sharon Terlep
Nearly two years after Coty Inc. paid $12 billion to acquire
Procter & Gamble Co.'s beauty business, the deal remains a drag
on the struggling beauty giant.
Weak performance of former P&G brands, including names like
CoverGirl makeup and Clairol hair dye, drove down sales in the most
recent quarter, Coty said Tuesday. A trucker strike in Brazil also
contributed to a loss of $181.3 million, or 24 cents a share,
compared with a loss of $304.8 million a year ago.
Separately, the company announced the resignation of Finance
Chief Patrice de Talhouet, in the job since 2014, saying he left
"to pursue other opportunities."
Coty shares fell 9.8% to $11.19 in midday trading and have lost
more than half their value since the P&G deal closed in October
2016.
Coty CEO Camillo Pane blamed problems with the former P&G
business on the drawn-out acquisition -- the deal took 16 months to
close after being announced -- and said the brands were in worse
condition than Coty anticipated when it agreed to buy them.
But he also said more universal factors are at play. Shoppers
have cooled on mass-market beauty brands sold at drugstores and
big-box retailers, while demand for premium beauty products has
soared in the past year.
Estée Lauder Cos., with high-end names from MAC to Bobbi Brown
to Clinique, on Monday reported a 12% increase in sales, not
including currency moves. The company's stock is up nearly 30% from
a year ago.
Coty reported 0.3% organic sales growth for the period ended
June 30, stripping out currency changes, acquisitions and
divestitures. Organic sales rose 5.3% in Coty's luxury segment
while professional beauty was up 2.1%. Consumer beauty, which
comprises about half the company's sales and includes mass-market
makeup brands like CoverGirl, fell 3.4% in the quarter.
"E-commerce is slowing traffic and consumers are looking for
more of an experience. You see a trade-up to prestige and
specialty," Mr. Pane said in an interview. "This is something I'm
not sure people were expecting, but it is the reality."
He said Coty is spending money to grow in more promising areas,
such as online sales, emerging markets and in direct-to-consumer
sales, which it entered last year with the acquisition of
social-media-driven cosmetics company Younique LLC.
Analysts, on a call with Coty executives, pressed the company to
address continued problems.
Jonathan Patrick, of Feeney Consumer Edge Research, noted on the
call that Coty has been "negatively surprised by the evolution of
the business."
Mr. Pane said Coty won't sell any of the struggling big P&G
brands and that he believes the deal will prove beneficial over the
long term. CoverGirl, one of the biggest U.S. mass beauty brands,
has "a lot of problems," but also is improving, he said. CoverGirl
sales fell by mid-single-digit percentage points in the recent
period, down from double-digit percentage declines in previous
years.
Write to Sharon Terlep at sharon.terlep@wsj.com
(END) Dow Jones Newswires
August 21, 2018 13:23 ET (17:23 GMT)
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