SeaChange cFlow™ Portfolio Equips Content Owners, Aggregators, Service Providers to Serve Up Personalization
May 31 2018 - 8:15AM
Video solutions pioneering innovator SeaChange International Inc.
(NASDAQ:SEAC) today unveiled a new solutions portfolio, called
cFlow, which equips video providers with a comprehensive set of
tools for video management and personalization.
Content owners building direct-to-consumer (DTC) channels,
virtual multichannel video programming aggregators/distributors
(vMVPDs), and cable/telco/mobile video providers can leverage this
comprehensive set of software-based tools to manage their content
meta-data and workflows, merchandizing, monetization, and viewer
experiences. These individual solutions are the critical building
blocks for creating personalized, indivisual™ viewing experiences.
While each solution element of the cFlow portfolio can be used
independently, the combination of these four elements creates a
“video personalization pipeline” that can increase viewer
engagement and monetization.
The portfolio strategy celebrates SeaChange’s 25th anniversary
year, building upon the company’s innovation pedigree, and
positions SeaChange for continued market leadership and growth.
According to Shankar Nagarajan, SeaChange Vice President of Product
Management, the organization is now refocused to help partners
navigate the industry-wide march towards personalization and
capitalize on those opportunities. “Over the past 25 years,
our organization has developed great expertise in managing video to
create engaging viewer experiences. Now, we have infused that
experience into every element of cFlow.”
The SeaChange cFlow portfolio comprises four key solution
families that can be used together or individually to centralize
and simplify the task of offering branded, indivisual viewer
experiences across multiple network and screen types.
cContent™ Content Management: SeaChange
cContent solutions simplify the design and management of
increasingly complex content workflows, provide the metadata
enrichment that is so critical to matching the right content to
viewers, and scale dynamically as the number of subscribers and
content assets grows.
cBridge™ Offer, Session & Transaction
Management: SeaChange cBridge solutions provide a complete set of
readily scalable “back-office” management capabilities, including
offer creation, pricing, packaging, promotion and multiscreen
session management, enabling providers to build a personalized
bridge between the content and the viewers. In addition, cBridge
solutions form the cornerstone for advanced features like
catch-up/time-shift TV, network DVR, and Download to Go (D2G).
cAds™ Advertising Management: SeaChange cAds
solutions provide the tools to develop and manage monetization
through targeted, personalized advertising across multiple channels
and devices, and reduce operating costs with end-to-end
automation.
cView™ Viewer Experience: SeaChange cView
client software presents a consistent, personalized look, feel, and
experience across mobile devices, smart TVs, connected TVs and set
top boxes. With cView, providers can offer a uniquely branded
viewer interface and consistent set of features via cBridge support
and integration. The cView + cBridge combination allows for rapid
new feature and service creation and deployment. cView software is
available for many different devices and operating systems,
including Android and AndroidTV, Apple iOS and tvOS, as well as a
variety of smart TVs and set top boxes.
“The concept of flow in video and television is not new,” added
Nagarajan. “Broadcasters have built their primetime lineups for
decades to create a ‘flow’ from one show to another, and between
content and ads, to keep audiences watching and returning. With
multiscreen viewing and OTT streaming today, the challenge is to
create millions of unique, individualized flows. The cFlow
portfolio’s four elements are designed to enable providers to
create these personalized flows to improve viewer engagement,
unlocking the potential of anytime, anywhere multiscreen
services.”
About SeaChange International For 25 years,
SeaChange (Nasdaq:SEAC) has pioneered innovative solutions to help
video providers around the world manage and monetize their content.
As the video industry rapidly evolves to meet the “anytime,
anywhere” demands of today’s viewers, SeaChange’s comprehensive
content, business, viewer experience and advertising management
solutions provide a mature, network-agnostic, cloud-enabled
platform of scalable core capabilities that video service
providers, broadcasters, content owners and brand advertisers need
to create the personalized, indivisual™ experiences that drive
viewer engagement and monetization. For more information, please
visit www.seachange.com.
Safe Harbor Provision Any statements contained
in this press release that do not describe historical facts,
including regarding future operations of SeaChange , are neither
promises nor guarantees and may constitute “forward-looking
statements” as that term is defined in the U.S. Private Securities
Litigation Reform Act of 1995. Such forward-looking statements may
include words such as “may,” “might,” “will,” “should,” “expects,”
“plans,” “anticipates,” “believes,” “estimates,” “predicts,”
“potential” or “continue,” the negative of these terms and other
comparable terminology. Any such forward-looking statements
contained herein are based on current assumptions, estimates and
expectations, but are subject to a number of known and unknown
risks and significant business, economic and competitive
uncertainties that may cause actual results to differ materially
from expectations. Numerous factors could cause actual future
results to differ materially from current expectations expressed or
implied by such forward-looking statements, including the risks and
other risk factors detailed in various publicly available documents
filed by the Company from time to time with the Securities and
Exchange Commission (SEC), which are available at www.sec.gov,
including but not limited to, such information appearing under the
caption “Risk Factors” in the Company’s Annual Report on Form 10-K
filed with the SEC on April 16, 2018. Any forward-looking
statements should be considered in light of those risk factors. The
Company cautions readers not to rely on any such forward-looking
statements, which speak only as of the date they are made. The
Company disclaims any intent or obligation to publicly update or
revise any such forward-looking statements to reflect any change in
Company expectations or future events, conditions or circumstances
on which any such forward-looking statements may be based, or that
may affect the likelihood that actual results may differ from those
set forth in such forward-looking statements.
Contacts:
Press:Kurt MichelSeaChange+1 (978)
889-3001kurt.michel@schange.com
Investors:Mary T. ConwayConway Communications+1
(781)-772-1679marytconway@comcast.net
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