SÃO PAULO, May 15, 2018
/PRNewswire/ -- Weber Shandwick, a wholly owned unit of Interpublic
Group (NYSE: IPG) and one of the world's leading global
communications and marketing services firms, today announced its
acquisition of Cappuccino, a full-service digital marketing and
technology agency based in São Paulo, Brazil. Terms of the deal were not
disclosed.
Effective immediately, the firms will fuse Cappuccino's
specialization in digital content, technology production and
strategic planning with Weber Shandwick's public relations and
integrated marketing capabilities. Cappuccino's wide-ranging
digital expertise includes content creation, social media, mobile,
paid distribution, SEO, UX and design/development. The firm's
capabilities complement Weber Shandwick's industry-leading
expertise in creativity, digital strategy and stakeholder
engagement.
"The Cappuccino team's diversity of talent and background brings
additional creative and digital firepower to our team in
Brazil," said Andy Polansky, CEO of Weber Shandwick.
"Together, we will work to continue placing platform knowledge,
creativity and data-driven results at the core of our
business."
Founded in 1998 through the merger of a design studio and a tech
company, Cappuccino was one of the first digital-focused agencies
to operate in Brazil. With clients
such as Ajinomoto, Arcor, Boeringher Ingelheim and Citi, Cappuccino
has led digital campaigns for many of the top local and
multinational organizations in the region.
The addition of Cappuccino comes on the heels of the opening of
an owned Weber Shandwick operation in Bogota, Colombia. The Cappuccino team brings
added expertise and resources to Weber Shandwick's strong and
growing presence across Latin
America, which includes owned operations in Brazil, Colombia and Mexico, as well as affiliate partnerships in
Argentina, Chile and Peru.
"Cappuccino has an extensive knowledge of the Brazilian market,
but the team also understands the needs of global companies, having
worked with several multinational companies as a digital partner,"
said Laura Schoen, Chair,
Latin America, Weber
Shandwick. "We're pleased to add this talent to our already
strong operation in Brazil."
"We are glad to become part of the Weber Shandwick family and
energized to share similar values and goals to bring unmatched
client service to organizations and create the best environment for
employees," said Eduardo Coelho, CEO
and co-founder of Cappuccino. "With Weber Shandwick, we'll gain
more strength in our integrated offer, particularly from an earned
engagement and reputation perspective, given the firm's legacy in
strategic communications."
About Weber Shandwick
Weber Shandwick is a leading global communications and
engagement firm in 78 cities with a network extending to 129 cities
around the world. The firm's diverse team of strategists, analysts,
producers, designers, developers and campaign activators has won
the most prestigious awards in the world for innovative, creative
approaches and impactful work. Weber Shandwick was the only public
relations agency included on the Advertising Age Agency
A-list in 2014 and 2015 and the only PR firm designated an A-List
Agency Standout in 2017 and 2018. Weber Shandwick was honored as
PRWeek's Global Agency of the Year in 2015, 2016 and 2017,
The Holmes Report's Global Agency of the Year in 2010, 2012,
2014, 2015 and 2017, and The Holmes Report's Global Digital
Agency of the Year in 2016. The firm deploys deep expertise across
sectors and specialty areas, including consumer marketing,
corporate reputation, healthcare, technology, public affairs,
financial services, employee engagement, social impact, financial
communications and crisis management, using proprietary social,
digital and analytics methodologies. Weber Shandwick is part of the
Interpublic Group (NYSE: IPG). For more information, visit
http://www.webershandwick.com.
Contact: Kimberly Dixon
Company: Weber Shandwick
Phone: 212-546-7876
Email: kdixon@webershandwick.com
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SOURCE Weber Shandwick