WALLDORF, Germany, May 14, 2018 /PRNewswire/ -- SAP SE today
released SAP® Customer Data Cloud solutions from Gigya,
the industry's only solution based on a consent-based data model.
The solution helps businesses nurture trusted relationships with
customers by providing them more transparency and control over the
use of their personal data.
The release of SAP Customer Data Cloud solutions – which
includes the SAP Customer Identity, SAP Customer Consent and SAP
Customer Profile solutions– comes as consumers demand more
transparency and control over how their data is used. With
enterprises pressed to comply with local and regional regulations
supporting data privacy, SAP Customer Data Cloud is the only set of
cloud solutions to help make this possible by connecting the front
office to the back office.
"Companies are using a lot of different methods and
corresponding third-party data to infer what a customer wants,
often resulting in a creepy personal customer experience," said
Alex Atzberger, president, SAP
Customer Experience, SAP. "SAP Customer Data Cloud will provide
marketers the opportunity to ask about customers' preferences. If
customers know what personal data is being used and they have
control over its use, they will be more inclined to allow that data
to be used for delivering personalized content and services,
ultimately improving their experience."
The General Data Protection Regulation (GDPR) goes into effect
May 25, 2018. SAP Hybris (SAP) and
the CMO Council surveyed 165 marketers across North America, Europe, the Asia-Pacific region, Africa, South
America and the Middle East
in March and April 2018. Researchers
found that three-fourths of marketers surveyed believe the GDPR
will increase transparency about how customer data is used, yet
just slightly more than half said they have a plan in place to
comply with GDPR and are now implementing changes.
"Trust is the ultimate currency in today's digital economy, and
GDPR validates this notion," said Patrick
Salyer, CEO, Gigya. "To successfully connect with the
customer, organizations need to identify and engage consumers
across channels and know them better in a way that's respectful of
their privacy. Businesses now have the opportunity to turn
compliance into a competitive advantage."
SAP Customer Data Cloud helps organizations increase customer
retention and boost brand loyalty by providing a transparent,
flexible and secure digital experience. SAP Customer Data Cloud
helps to address regional consumer privacy laws, including GDPR, by
centrally capturing, managing and synchronizing preferences and
consent in accordance to regulations across the digital SAP
technology stack throughout the customer lifecycle.
For more information on SAP Customer Experience solutions, visit
the http://www.hybris.com/news-center or follow SAP
Hybris® solutions at @saphybris.
Visit the SAP News Center. Follow SAP on Twitter at
@sapnews.
About SAP
As market leader in enterprise application software, SAP (NYSE:
SAP) helps companies of all sizes and industries run better. From
back office to boardroom, warehouse to storefront, desktop to
mobile device – SAP empowers people and organizations to work
together more efficiently and use business insight more effectively
to stay ahead of the competition. SAP applications and services
enable more than 388,000 business and public sector customers to
operate profitably, adapt continuously, and grow sustainably. For
more information, visit www.sap.com.
Any statements contained in this document that are not
historical facts are forward-looking statements as defined in the
U.S. Private Securities Litigation Reform Act of 1995. Words such
as "anticipate," "believe," "estimate," "expect," "forecast,"
"intend," "may," "plan," "project," "predict," "should" and "will"
and similar expressions as they relate to SAP are intended to
identify such forward-looking statements. SAP undertakes no
obligation to publicly update or revise any forward-looking
statements. All forward-looking statements are subject to various
risks and uncertainties that could cause actual results to differ
materially from expectations. The factors that could affect SAP's
future financial results are discussed more fully in SAP's filings
with the U.S. Securities and Exchange Commission ("SEC"), including
SAP's most recent Annual Report on Form 20-F filed with the SEC.
Readers are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of their dates.
© 2018 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well
as their respective logos are trademarks or registered trademarks
of SAP SE in Germany and other
countries. Please see
http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark
for additional trademark information and notices.
For customers interested in learning more about SAP
products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)
For more information, press only:
Michael Baxter, SAP Hybris +49 151 1719 6185,
m.baxter@sap.com, CET
Jenny Radloff or Nikki Festa, PAN Communications, +1
617-502-4300, SAPHybris@pancomm.com, ET
SAP News Center press room; press@sap.com
View original content with
multimedia:http://www.prnewswire.com/news-releases/sap-customer-data-cloud-brings-trust-to-personalized-marketing-campaigns-300647613.html
SOURCE SAP SE