Bank's employees are at the heart of new community investment
brand
TORONTO, April 19, 2018 /CNW/ - Today,
CIBC (TSX: CM) (NYSE: CM) introduced its new global
community investment brand, One for Change, inspired by the bank's
team members and their dedication to helping people and communities
thrive. Employees' passion, resourcefulness and tenacity are at the
heart of the new brand which showcases volunteering and fundraising
efforts that help people and communities thrive.
"Giving back is personal for Team CIBC. We know from experience
that it only takes one person to make a difference, and that great
things happen when our team rallies around a common purpose," said
Veni Iozzo, Executive
Vice-President, Communications & Public Affairs, CIBC. "Our
team's passion for giving and volunteering is the inspiration
behind One for Change and this unifying brand really captures the
power of people coming together around causes that have touched our
clients, communities and team personally."
CIBC has long been committed to supporting causes that matter to
its team and communities. The bank's support for two of its
flagship community investment programs – CIBC Miracle Day and the
Canadian Cancer Society CIBC Run for the Cure – started with just a
handful of employees coming together around a common cause. Today,
CIBC Miracle Day has raised nearly $250
million globally to benefit kids in need over the last 33
years, while $400 million has been
raised for breast cancer through The Run since 1992 and more than
15,000 members of Team CIBC participate each year.
For Olay Omodara, a member of Team CIBC, giving back is very
personal. When she and her two-year-old son arrived in Canada as refugees from Nigeria, she found help and hope through
programs that offered shelter, daycare and education. Olay now
volunteers at the same organization that helped her get her start,
noting: "I am so grateful for the generosity of complete strangers
and I stay involved by volunteering with them, because I want to
give back and show my appreciation. When people are at their
lowest, the only thing that keeps them going is hope." She is just
one of the thousands of employees who make up CIBC's One for
Change.
Related to the launch of One for Change, CIBC has refined its
strategic areas of focus for corporate donations. CIBC will
continue to focus on making a difference for patients and their
families affected by cancer, as well as investing in initiatives
that help persons with disabilities live life to the fullest and
shatter barriers along the way. In the U.S., CIBC focuses on
financial literacy and helping people develop the skills and
knowledge to have a lifetime of financial well-being.
CIBC in the community
CIBC is a leading North
American financial institution with 11 million personal banking,
business, public sector and institutional clients. United under the
bank's community investment brand One for Change, CIBC and its team
are committed to coming together and supporting people and
communities when they need it the most. Corporately, CIBC is
focused on making a difference for those affected by cancer, as
well as supporting persons with disabilities; in the U.S., CIBC
focuses its investments in financial literacy. In 2017, CIBC and
its team invested more than $70
million in community organizations across Canada and the U.S., through initiatives that
include the Canadian Cancer Society CIBC Run for the Cure and CIBC
Miracle Day. Learn more about community investment online or join
the #OneforChange conversation on Twitter @CIBC and
Facebook (www.facebook.com/CIBC) or follow on
Instagram @CIBCNow.
SOURCE CIBC