SAN FRANCISCO, March 15, 2018 /PRNewswire/ -- Salesforce (NYSE:
CRM), the global leader in CRM, today announced that NYDJ—a leading
denim and apparel brand for women—has selected Salesforce Commerce
Cloud and Marketing Cloud to grow its direct-to-consumer online
channels and deliver personalized, connected shopping journeys.
Prior to Salesforce, NYDJ used point solutions for ecommerce and
marketing that siloed customer data and lacked the analytics needed
to improve engagement across every touchpoint. In an industry where
creating exceptional customer experiences is essential to building
brand loyalty, retailers like NYDJ need a platform that unifies
customer data across the entire shopping journey, including web,
mobile, social and in-store, and provides a single, actionable view
of each shopper.
With Commerce Cloud and Marketing Cloud, NYDJ now has a single,
intelligent platform that can help turn consumers into high-value
customers. With Commerce Cloud, NYDJ shoppers will see unique
content, campaigns, offers and recommendations based on information
such as browsing history, past purchases and whether they are
shopping on the web, smartphone or social media. And with Marketing
Cloud, NYDJ will be able to deliver the right messages at the right
time to shoppers via their preferred communication channels. For
example, if a customer shopping on NYDJ.com adds items to their
shopping cart but does not complete their purchase, a follow-up
message could be sent automatically that reminds or even
incentivizes them to complete their purchase.
"The pace of change in our industry is staggering, and our
commitment to creating the best product and experience for our
customers ensures a bright future for NYDJ," said Lisa Collier, president and chief executive
officer, NYDJ. "We look forward to further streamlining our
commerce and marketing with Salesforce to build experiences that
create life-long customers."
"As retailers like NYDJ grow their digital engagement, it is
essential that they unify the customer experience across all points
of marketing and commerce," said Shelley
Bransten, SVP, retail industry solutions at Salesforce.
"NYDJ is taking a big step to foster growth and build smarter, more
personalized and faster experiences for their shoppers."
About NYDJ
Founded in 2003 in Los Angeles as Not Your Daughter's Jeans, NYDJ
is a denim and apparel brand designed to make women feel fabulous,
confident, sexy, and amazing. Believing that "Fit is Everything,"
NYDJ is renowned for pioneering fit technology in denim and an
inclusive size range that spans petite, plus, tall, and maternity
so every woman can enjoy comfortable, flattering jeans that feel
like they were made just for her. Every pair of NYDJ jeans and
pants feature exclusive Lift Tuck® Technology that slims in the
front and lifts in the back, contouring curves so that customers
look, feel, and buy one size smaller. With a cult following and a
transformative fit, NYDJ is a brand that values customer intimacy,
innovation and community. Now with an assortment that includes
tops, pants and other apparel, NYDJ is sold in better department
stores and over 7,000 global points of retail distribution. For
more information, visit NYDJ.com.
About Salesforce
Salesforce, the global CRM leader,
empowers companies to connect with their customers in a whole new
way. For more information about Salesforce (NYSE: CRM), visit:
http://www.salesforce.com.
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SOURCE Salesforce