SEATTLE, March 13, 2018 /PRNewswire/ -- Meredith
Corporation (NYSE: MDP; www.meredith.com), the
nation's leading media and marketing company serving nearly 200
million unduplicated American consumers every month, announced
today that Hidden Valley is the first advertising partner to
leverage the Allrecipes.com AmazonFresh integration, making it
easier for millions of home cooks to recreate the great-tasting
recipes they are inspired by on the same day.
The integration with AmazonFresh allows users to click to
purchase a recipe's ingredients – including fresh meat, fruits and
vegetables, frozen and packaged food items – and have the order
delivered on the same day in available markets. With the Hidden
Valley partnership, when a recipe calls for bottled ranch or dry
dip mix, the recommended Hidden Valley Ranch product will
automatically be added to the user's AmazonFresh shopping cart and
then delivered in time to prepare dinner that evening.
Allrecipes is the world's largest digital food brand, with 80
million users worldwide and 1.5 billion annual visits.
"Our partnership with AmazonFresh changed the game for millions
of home cooks. Making this technology available to our brand
partners is the next important step in changing the way home cooks
discover, plan and shop for their meals," said Corbin deRubertis,
VP, Digital Innovation, Meredith Digital.
The launch of the Hidden Valley Ranch campaign coincides with
National Ranch Day on March 10, and
will give millions of home cooks an easier way to add ranch flavor
to their meals with a one-click purchase of Hidden Valley's range
of products.
"People love ranch flavor for everything from dipping their
pizza to seasoning their pork chops, and Allrecipes is the go-to,
trusted resource for millions of home cooks searching for dinner
inspiration," said Brian Steinbach
of HV Food Products Company. "We're excited to be the first brand
to use this technology to promote relevant products to home cooks,
at the moment they need them, in a seamless way."
This new use of Allrecipes' AmazonFresh integration helps CPG
brands like Hidden Valley take advantage of the growing number of
home cooks who purchase ingredients and meal kits online. According
to Nielsen, eCommerce will account for over 90 percent of CPG sales
growth over the next three years.
"When we develop new products, we always do so with our 170
million families in mind. Our goal is to make her life easier, from
discovering a meal to getting it on the table. This meaningful
consumer experience enables trusted brands like Hidden Valley to be
part of the value we bring her," said Marla
Newman, Senior Vice President, Meredith Digital.
The campaign will also incorporate Meredith's full suite of
shopper marketing solutions, including Meal Planner cards, rich
media ads, geo-targeted offers, and "May We Suggest" native recipe
integrations that recommend Hidden Valley Ranch products as a
complement to Allrecipes' most popular pizza recipes.
ABOUT MEREDITH CORPORATION
Meredith Corporation (NYSE: MDP; www.meredith.com) has
been committed to service journalism for more than 115 years.
Today, Meredith uses multiple distribution platforms — including
broadcast television, print, digital, mobile and video — to provide
consumers with content they desire and to deliver the messages of
its advertising and marketing partners.
Meredith's National Media Group reaches nearly 200 million
unduplicated American consumers every month, including 85 percent
of U.S. Millennials. Meredith is a leader in creating content
across media platforms and life stages in key consumer interest
areas such as entertainment, food, lifestyle, home, parenting,
beauty, fashion, news and sports. Meredith also features robust
brand licensing activities including more than 3,000 SKUs of
branded products at 4,000 Walmart stores across the U.S. and at
walmart.com, as well as innovative business-to-business marketing
solutions provided by Meredith Xcelerated Marketing.
ABOUT HIDDEN VALLEY® RANCH
The HV Food Products Company is a subsidiary of The Clorox
Company (NYSE: CLX). Clorox is a leading multinational manufacturer
and marketer of consumer and professional products with
approximately 8,100 employees worldwide and fiscal year 2017 sales
of $6 billion. Clorox markets some of the most trusted and
recognized consumer brand names, including its namesake bleach and
cleaning products; Pine-Sol® cleaners; Liquid Plumr® clog
removers; Poett® home care products; Fresh Step® cat
litter; Glad® bags, wraps and containers;
Kingsford® charcoal; Hidden Valley® dressings and
sauces; Brita® water-filtration products; Burt's
Bees® natural personal care products; and
RenewLife® digestive health products. The company also markets
brands for professional services, including Clorox Healthcare® and
Clorox Commercial Solutions®. More than 80 percent of the company's
sales are generated from brands that hold the No. 1 or
No. 2 market share positions in their categories.
Clorox is a signatory of the United Nations Global Compact, a
community of global leaders committed to sustainability. The
company has been broadly recognized for its corporate
responsibility efforts, most notably being named to the Drucker
Institute's 2017 Management Top 250 list, The Just 100: America's
Top Citizens list, CR Magazine's 2017 Best Corporate Citizens
list and the first sector-neutral Bloomberg Gender Equality Index
in 2018. In support of its communities, The Clorox
Company and its foundations contributed
about $11 million in combined cash grants,
product donations and cause marketing in fiscal
year 2017. For more information, visit TheCloroxCompany.com,
including the Good Growth blog, and follow the company on
Twitter at @CloroxCo.
View original content with
multimedia:http://www.prnewswire.com/news-releases/hidden-valley-first-to-leverage-allrecipes-amazonfresh-integration-300612942.html
SOURCE Meredith Corporation