VF Corporation Appoints Velia Carboni as Chief Digital Officer
March 06 2018 - 6:55AM
Business Wire
VF Corporation (NYSE: VFC), a global leader in branded lifestyle
apparel, footwear and accessories, today announced the appointment
of Velia Carboni to the new position of Chief Digital Officer. She
will report to VF’s Chairman, President and CEO, Steve Rendle and
will serve on the company’s Senior Leadership Team.
“The global retail landscape is evolving at an accelerated pace,
driven by the rise of digital technology,” said Rendle. “Velia will
lead our digital strategy in a way that fuels growth and enables
our brands to build and foster unrivaled connections with consumers
worldwide. With more than two decades of experience in digital,
emerging technology and consumer analytics, she is the ideal person
to lead this important work for VF. We will couple her talents and
experience with expanded investments across our digital platform to
innovate, build strategic partnerships and win in a very
competitive apparel and footwear marketplace.”
In this newly created position, Carboni will be responsible for
the integration of world-class digital capabilities into all
aspects of business across VF and its brands and functions
globally, from channels, processes and data to operating models,
incentives, and culture.
“It’s a unique opportunity to work with the VF team and its more
than 20 global, iconic brands,” said Carboni. “We will collaborate
across the enterprise to provide consumers with new, innovative
online shopping experiences. Digital at VF will be a powerful
business, growth and consumer-satisfaction tool.”
Carboni joins VF following a 25-plus year career at Fidelity
Investments where she held a series of leadership roles with
increasing responsibility. Carboni most recently served as Senior
Vice President, Mobile and Emerging Platforms for the company’s
Personal Investing/Retail Division. Previously she was Vice
President, Mobile, where Carboni led all facets of mobile product
development and expanded the company’s mobile program offerings.
She also held positions in product management, finance and business
analysis during her tenure with Fidelity. She began her career with
Bull HN Information Systems, Inc.
Carboni has a bachelor’s degree in business administration from
Northeastern University where she graduated magna cum laude and an
MBA from Boston University where she graduated summa cum laude.
She will be based at VF’s world headquarters in Greensboro,
N.C.
About VF
VF Corporation (NYSE: VFC) outfits consumers
around the world with its diverse portfolio of iconic lifestyle
brands, including Vans®, The North Face®, Timberland®,
Wrangler® and Lee®. Founded in 1899, VF is one of the world’s
largest apparel, footwear and accessories companies with socially
and environmentally responsible operations spanning numerous
geographies, product categories and distribution channels. VF is
committed to delivering innovative products to consumers and
creating long-term value for its customers and shareholders. For
more information, visit www.vfc.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20180306005383/en/
VF CorporationVanessa McCutchen, 336-424-7776Director, Corporate
CommunicationsVanessa_mccutchen@vfc.com
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