MoviePass™ Finalizes Partnerships for Revenue
Sharing Programs With More Than 1,000 Theater Screens and Several
Major Studios
Helios & Matheson Analytics Inc. (NASDAQ: HMNY), a provider
of information technology services and solutions and a majority
owner of MoviePass™, today announced that MoviePass™ had, in the
last several weeks, signed multiple contracts on both per-title and
slate-wide bases with several Hollywood studios and independent
distributors.
This press release features multimedia. View
the full release here:
http://www.businesswire.com/news/home/20180212005703/en/
MoviePass(TM) finalizes partnerships for
revenue sharing programs (Photo: Business Wire)
With the introduction of these new services, MoviePass delivers
on revenue beyond its base of more than 2 million subscribers,
allowing studios and distributors to more accurately target
spending for advertising, reach the right audiences more
effectively, and identify the most effective markets for special
events.
The relationships with studios and distributors are currently
producing revenue in the following areas:
- Advertising and consumer turnout
- A/B testing of sales of DVDs and
streaming with similar content
- A suite of services for A/B testing for
marketing creative
- Audience attribution
- Exclusive fan-based events
Theaters and exhibitors that partner with MoviePass, are using
features only available on the MoviePass platform to help drive
consumers to films and events.
Additionally, studios utilize MoviePass platform marketing
techniques such as:
- Email marketing
- Targeted push notifications
- Custom premium title placement within
the MoviePass application
- Other features based on individual
MoviePass subscriber movie-going behavior
Exhibitor benefits when partnered with MoviePass include:
- Priority theater placement in the
MoviePass application
- E-Ticketing – No MoviePass card needed
– box office purchases
- Marketing opportunities within the
MoviePass application
“Partnering with MoviePass allows us to provide a value option
to a segment of our customers that doesn’t impact our traditional
pricing structure,” says Michael Barstow, Director of Analytics and
Business Development at Main Street Theatres, Inc., an exhibitor
with about 50 screens nationwide. “We are a small exhibitor circuit
and MoviePass is another piece of the puzzle that elevates us above
our competitors and helps us to better serve movie-goers. MoviePass
is rapidly growing its customer base in our markets and we decided
that we wanted to be their theater. Since partnering with
MoviePass, we have had multiple customers reach out to us and thank
us for being the only e-ticketing partner in their market.”
Bernadette McCabe, Senior Vice President of Exhibitor Relations
& Business Strategy at MoviePass, has been spearheading
strategic initiatives to educate exhibitors about the service that
MoviePass provides. “We are striving to be good partners to
exhibitors and they are starting to see the value in MoviePass. Our
MoviePass-specific marketing efforts help drive people to our
exhibitor’s partners’ theaters and enhances the movie-going
experience for their customers. Every person we drive to a theater
allows the exhibitors to take in possible incremental revenue from
concession sales and other theater-specific revenue streams, so we
continue to benefit the movie-going ecosystem.”
“We are thrilled to see that the studios and exhibitors have
embraced MoviePass.” Says Mitch Lowe: “For the first time, studios,
distributors and movie theaters have been able to innovate beyond
their traditional marketing and advertising tools. They now can
move from impression-driven advertising model to a model based
solely on conversions. In the old days, the studios would pay
advertising dollars without the ability to track results. With the
MoviePass platform, the studios pay MoviePass only when the
MoviePass subscriber goes to the movie. This is the most targeted
and direct advertising that Hollywood has ever had at the studio
level.”
“We always knew from day one that MoviePass was about big data
and understanding the movie-goer’s habits – and being able to
monetize that data,” said Ted Farnsworth Chairman and CEO of Helios
and Matheson Analytics, Inc. “Now, not only has this been verified,
but it is quickly becoming a widely accepted way to market and
brand new films in Hollywood. We are excited to be a part of a new
revolution in this sector.”
About Helios and Matheson
Helios and Matheson Analytics Inc. (Nasdaq: HMNY) is a provider
of information technology services and solutions, offering a range
of technology platforms focusing on big data, artificial
intelligence, business intelligence, social listening, and
consumer-centric technology. HMNY owns a majority interest in
MoviePass Inc., the nation's premier movie-theater subscription
service. HMNY’s holdings include RedZone Map™, a safety and
navigation app for iOS and Android users, and a community-based
ecosystem that features a socially empowered safety map app that
enhances mobile GPS navigation using advanced proprietary
technology. HMNY is headquartered in New York, NY and listed on the
Nasdaq Capital Market under the symbol HMNY. For more information,
visit us at www.hmny.com.
About MoviePass
MoviePass Inc. is a technology company dedicated to enhancing
the exploration of cinema. As the nation's premier movie-theater
subscription service, MoviePass provides film enthusiasts the
ability to attend up to one movie per day for a low subscription
price. The service, now accepted at more than 91% of theaters
across the United States, is the nation's largest theater network.
For more information, visit www.moviepass.com.
About Main Street Theatres
Main Street Theatres is a regional movie theater circuit
headquartered in Omaha, NE. The company is owned by Bill and
Colleen Barstow. They’ve been in the theater industry for more than
25 years. Main Street Theatres is comprised of eight locations with
a total of 48 screens in Nebraska and Iowa, including Aksarben
Cinema in Omaha, Fremont, and Nebraska City in Nebraska and Sioux
City, LeMars, Orange City, Sheldon, and Shenandoah in Iowa.
Cautionary Statement on Forward-looking Information
Certain information in this communication contains
“forward-looking statements” about HMNY and MoviePass Inc.
(“MoviePass”) within the meaning of the Private Securities
Litigation Reform Act of 1995 or under Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended (collectively,
“forward-looking statements”), that may not be based on historical
fact, but instead relate to future events. Forward-looking
statements are generally identified by words such as “projects,”
“may,” “will,” “could,” “would,” “should,” “believes,” “expects,”
“anticipates,” “estimates,” “intends,” “plans,” “potential” or
similar expressions. Such forward-looking statements include,
without limitation, statements regarding MoviePass’ business and
prospects. Statements regarding future events are based on HMNY’s
and MoviePass’ current expectations and are necessarily subject to
associated risks.
Such forward-looking statements are based on a number of
assumptions. Although management of HMNY and MoviePass believe that
the assumptions made and expectations represented by such
statements are reasonable, there can be no assurance that a
forward-looking statement contained herein will prove to be
accurate. Actual results and developments (including, without
limitation, the ability of MoviePass to increase the attendance of
its subscribers at select films in movie theaters) may differ
materially and adversely from those expressed or implied by the
forward-looking statements contained herein and even if such actual
results and developments are realized or substantially realized,
there can be no assurance that they will have the expected
consequences or effects.
Risk factors and other material information concerning HMNY and
MoviePass are described in HMNY’s Quarterly Report on Form 10-Q for
the quarter ended September 30, 2017 filed with the SEC on November
14, 2017, in HMNY’s Annual Report on Form 10-K for the fiscal year
ended December 31, 2016 filed with the SEC on April 14, 2017, in
HMNY’s Current Report on Form 8-K filed on November 30, 2017 and
other HMNY filings, including subsequent current and periodic
reports, information statements and registration statements filed
with the SEC. You are cautioned to review such reports and other
filings at www.sec.gov.
Given these risks, uncertainties and factors, you are cautioned
not to place undue reliance on such forward-looking statements and
information, which are qualified in their entirety by this
cautionary statement. All forward-looking statements and
information made herein are based on HMNY’s and MoviePass’ current
expectations and HMNY does not undertake an obligation to revise or
update such forward-looking statements and information to reflect
subsequent events or circumstances, except as required by law.
In particular, MoviePass’ subscription pricing models are new.
There can be no assurance that MoviePass’ recent rate of increase
in its subscribers resulting from these pricing models will be
sustained. Moreover, an increase in the number of MoviePass
subscribers provides no assurance that the MoviePass business model
will lead to profitability.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20180212005703/en/
HMNY Contact:The Pollack PR Marketing GroupStephanie
Goldman/Mark Havenner, 310-556-4443sgoldman@ppmgcorp.com /
mhavenner@ppmgcorp.comorMoviePass Contact:LaunchSquad for
MoviePassGavin Skillman, 212-564-3665gavin@launchsquad.com
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