TD Ameritrade Launches Market Access and Investor Education Through Twitter
February 08 2018 - 8:00AM
Business Wire
TD Ameritrade clients can securely trade
directly through Twitter
TD Ameritrade1 is bringing financial market updates, investor
education, research and trading to retail investors through Twitter
Direct Messages. Powered by artificial intelligence (AI) and backed
by live client service support – retail investors now have one more
way to do their research, access the markets and get support.
“We were one of the first in our industry to embrace the power
of Twitter as a customer service tool because we recognize that
consumers are turning to social platforms as the new 800 number,”
said Sunayna Tuteja, director of emerging tech and innovation at TD
Ameritrade. “Twitter is a platform that investors are already using
to chat with us and get breaking news that can impact the markets,
especially during busy times like these. Now, we’re taking their
experience to a whole new level, further helping investors gather
news, do their research, get real-time quotes, and take action —
all without leaving the Twitter Direct Message platform.”
“TD Ameritrade is paving the way when it comes to how financial
service firms connect with consumers,” said Jeff Melei, director of
financial services client solutions at Twitter. “From their
founding sponsorship of TicToc by Bloomberg to the chat bot they
are launching today, TD Ameritrade has been consistently innovating
and using Twitter in unique ways to provide their customers with
access to a breadth of real-time data and customer service."
“This launch is a significant piece of our strategy to bring the
power of TD Ameritrade’s investing technology to the platforms that
people are using every day,” said Vijay Sankaran, chief information
officer at TD Ameritrade. “By tapping into familiar interfaces like
Twitter and using the power of AI to provide greater context,
conversation and education, we hope to make investing simpler and
more accessible for more people.”
By connecting with TD Ameritrade through Twitter Direct
Messages, investors can get on-demand market information, news and
events, quotes and sector information, plus social sentiment
powered by LikeFolio* and more than 150 educational videos about
investing. Existing TD Ameritrade clients can authenticate and log
into their accounts and transact directly through the platform. In
addition, Scottrade2 clients can quickly get answers to their
questions regarding the transition to TD Ameritrade.
Investors can currently chat with TD Ameritrade through
third-party platforms including Facebook Messenger, Amazon Alexa
and Twitter DM.
About TD Ameritrade Holding CorporationTD Ameritrade
provides investing services and education to more than 11 million
client accounts totaling more than $1 trillion in assets, and
custodial services to more than 6,000 registered investment
advisors. We are a leader in U.S. retail trading, executing more
than 700,000 trades per day for our clients, nearly a quarter of
which come from mobile devices. We have a proud history of
innovation, dating back to our start in 1975, and today our team of
10,000-strong is committed to carrying it forward. Together, we are
leveraging the latest in cutting edge technologies and one-on-one
client care to transform lives, and investing, for the better.
Learn more by visiting TD Ameritrade’s newsroom at www.amtd.com, or
read our stories at Fresh Accounts.
*The social data discovery, filtering and analysis are provided
by SwanPowers, LLC's LikeFolio. SwanPowers and TD Ameritrade are
separate and unaffiliated firms.
Third party firms mentioned above are separate from and not
affiliated with TD Ameritrade, which is not responsible for their
services or policies.
1TD Ameritrade, Inc. (“TD Ameritrade”) is a broker-dealer
subsidiary of TD Ameritrade Holding Corporation. Brokerage services
provided by TD Ameritrade, Inc., member FINRA (www.FINRA.org)
/SIPC (www.SIPC.org)
2Scottrade, Inc. (member FINRA/SIPC) and TD Ameritrade,
Inc. are separate entities but are affiliated subsidiaries of
TD Ameritrade Holding Corporation. Scottrade®, the Scottrade®
logo and all other trademarks, whether registered or unregistered,
are the property of TD Ameritrade IP Company, Inc.
Source: TD Ameritrade Holding Corporation
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version on businesswire.com: http://www.businesswire.com/news/home/20180208005252/en/
TD Ameritrade Holding CorporationFor Media:Christina
Goethe, 201-369-8510Corporate
Communicationschristina.goethe@tdameritrade.com@TDAmeritradePRorFor
Investors:Jeff Goeser, 402-597-8464Investor
Relationsjeffrey.goeser@tdameritrade.com
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