UniFirst Debuts Revolutionary MIMIX™ Line of Workwear in The Uniform Rental Catalog® for 2018
February 05 2018 - 8:07AM
UniFirst Corporation (NYSE:UNF), a North American leader in
providing innovative work uniform programs, corporate attire, and
facility service products, is debuting a revolutionary new line of
workwear called MIMIX™ in the company’s newly issued 2018 uniform
rental catalog. A cutting-edge uniform solution, MIMIX is
scientifically designed to provide exceptional performance and true
freedom of movement without sacrificing comfort.
Unlike ordinary stretch fabric garments, MIMIX work clothes
feature strategically placed, science-backed, built-in flex panels
that provide increased mobility and a comfortable fit where workers
need it most. This allows wearers to bend, squat, and stretch all
day long without anything holding them back.
“MIMIX is a breakthrough in workwear, engineered to mimic the
way a person moves when they’re performing on-the-job tasks to
provide maximum mobility, along with the ultimate in comfort and
durability,” says Adam Soreff, director of marketing and
communications for UniFirst. “There’s really nothing else like it
on the market today and we’re extremely proud to feature it in
UniFirst’s brand-new 2018 uniform rental catalog and online
offerings.”
MIMIX comes on the heels of the company’s success with the
recent debut of Spotlite LX®, a collection of premier visibility
safety garments manufactured by UniFirst that features varying
levels of protection for off-road, roadway, traffic, public safety,
and other workers.
Spotlite LX high visibility garments are ANSI compliant and
feature UniFirst’s popular UniWeave® stylings with moisture
management and 3M™ Scotchlite™ reflective striping for 360-degree
protection. Spotlite LX enhanced visibility apparel has similar
garment features and reflective properties, but is designed for
those workers in lower-risk environments who can still benefit from
heightened visibility.
“The Spotlite LX collection includes high and enhanced
visibility shirts, pants, jackets, and coveralls to help protect
workers at various risk levels,” says Soreff. “It offers business
owners, managers, and workers effective solutions in protective
clothing, specifically designed to help get workers seen by moving
vehicles and provide a measure of on-the-job safety.”
According to Soreff, the addition of both the MIMIX and Spotlite
LX brands represents UniFirst’s commitment to listening to customer
needs and recognizing emerging market trends. “MIMIX and Spotlite
LX complement UniFirst’s existing uniform and workwear offerings,
and will go a long way toward satisfying the needs of our existing
and future customers,” he says.
To view the collection of MIMIX apparel, visit:
https://rental.unifirst.com/collections/mimix.
For more information on Spotlite LX,
visit: https://rental.unifirst.com/collections/spotlite-lx
About UniFirst: Headquartered in Wilmington,
Mass., UniFirst Corporation (NYSE:UNF) is a North American leader
in the supply and servicing of uniform and workwear programs, as
well as the delivery of facility service programs. Together with
its subsidiaries, the company also provides first aid and safety
products, and manages specialized garment programs for the
cleanroom and nuclear industries. UniFirst manufactures its own
branded workwear, protective clothing, and floorcare products, and
with 250 service locations, over 300,000 customer locations, and
14,000 employee Team Partners, the company outfits nearly 2 million
workers each business day.
For more information, contact UniFirst at 800.455.7654 or visit
UniFirst.com.
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/3faab84e-876f-4378-a937-84cc8ab0979e
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