Innovation leader signs on as Official High
Performance Footwear Supplier
TORONTO, Dec. 15, 2017 /CNW/ - Under Armour and the
Canadian Olympic Committee are proud to announce Under Armour as
the Official High Performance Footwear Supplier for Team Canada for
the next eight years. Under Armour also announces a limited number
of its red winter boots and training shoes, featuring Team Canada's
mark, will be available for purchase leading up to the Olympic
Winter Games through underarmour.com/en-ca, as well as through
retail partner Sport Chek via sportchek.ca exclusively.
This is Under Armour's first sponsorship with a National Olympic
Committee. Team Canada athletes
will first appear in Under Armour high performance footwear at the
Olympic Winter Games PyeongChang 2018 Opening Ceremony.
Team Canada will be provided
with the following winter boots, running and training
shoes:
The UA Govie Boot: The ColdGear Reactor™ active
insulation in these boots will provide superior comfort for the
PyeongChang winter and the UA Storm™ waterproof membrane provides
breathability. The boots feature an iconic Canadian design and
bright red colour which will be sure to stand out in the opening
and closing ceremonies.
UA HOVR Phantom CT running shoe: The Canadian Olympic
Team athletes will be among the first to wear the new UA HOVR
running shoe for their final preparations. UA HOVR is engineered to
provide the ideal combination of cushioning and energy return
without compromise.
UA Ultimate Speed training shoe: This dynamic training
shoe presented in Canadian colours, is designed to support
low-to-high impact training. The shoe has a dual density midsole
with Charged Lite Cushioning in the forefoot for a responsive ride
and a firm EVA foam in the heel for stability.
Click HERE for hi-res images of the footwear.
QUOTES:
"This new Under Armour partnership is ultimately about providing
the most innovative and high performance footwear for our
athletes. The COC is very proud to be Under Armour's first ever
National Olympic Committee partner and we look forward to
partnering with their brand at the PyeongChang
2018 Winter Games and beyond."
- Derek Kent, CMO, Canadian
Olympic Committee
"As Under Armour's first partnership with the Canadian Olympic
Team, we are proud to support Team Canada's Olympic pursuit and
provide state-of-the-art high performance footwear to the talented
roster of athletes."
- Courtney Carlson, VP North
America Marketing, Under Armour
About Under Armour Inc.
Under Armour, Inc., headquartered in Baltimore,
Maryland is a leading innovator, marketer and distributor of
branded performance athletic apparel, footwear and accessories.
Designed to make all athletes better, the brand's innovative
products are sold worldwide to consumers with active lifestyles.
The company's Connected Fitness™ platform powers the world's
largest digitally connected health and fitness community. For
further information, please visit www.uabiz.com.
SOURCE Under Armour, Inc.