Hasbro Celebrates 5th Annual Global Day of Joy with Company-wide Day of Service to Benefit Children in Need
December 14 2017 - 8:00AM
Business Wire
Hasbro, Inc. (NASDAQ: HAS), today celebrates its 5th annual
Global Day of Joy, during which Hasbro employees around the world
spend the day spreading holiday cheer to children in need through
volunteer projects, acts of kindness, and toy and game donations.
During this holiday season alone, Hasbro is donating 1.5 million
toys and games to organizations benefitting children worldwide,
valued at more than $14 million. Many of those toys and games will
be delivered today by Hasbro employees around the world.
From Rhode Island to France to Hong Kong, approximately 5,400
Hasbro employees are volunteering with roughly 250 organizations in
more than 40 countries. By day’s end, that equates to more than
25,000 collective volunteer hours – more than two and a half years’
worth of volunteer service. This year, in addition to their
volunteer projects, Hasbro employees are completing random acts of
kindness as part of the company’s BE FEARLESS BE KIND signature
philanthropic initiative.
“When we hosted our first Global Day of Joy five years ago, we
couldn’t have imagined how impactful and how meaningful this would
become,” said Brian Goldner, chairman and CEO, Hasbro, Inc. “Our
employees rally together, rolling up our sleeves to make a real
difference for children around the world. It’s a day that we look
forward to all year round, and it has become how Hasbro celebrates
the holiday season.”
Ninety-four percent of Hasbro employees worldwide are
participating in this year’s Global Day of Joy, triple the average
participation rate for corporate volunteer programs. According to
CECP: The CEO Force for Good, the average participation for
corporate volunteer programs in 2016 was 31 percent.
In celebration of this year’s Global Day of Joy, hundreds of
volunteer projects are taking place worldwide to spread kindness
and joy, including:
- In Rhode Island, Mexico, India, and the
UK, employees are working together with Special Olympics to host
game days, holiday parties and a sports tournament.
- Teams at Hasbro’s Toronto and Rhode
Island offices are taking “random acts of kindness” to the next
level, hosting formal “Mission Kindness” scavenger hunts that
assign point values for each act of kindness completed.
- The Hasbro West team in Burbank, CA is
teaming up with non-profit Kids for Peace to paint the “Kindness
Mobile,” a bus that will be driven from California to Texas to
launch the 2018 Great Kindness Challenge in January.
“This is an incredibly special day for all of us and it builds
on the work we do year-round to make a positive impact for children
and families worldwide,” said Karen Davis, senior vice president,
Global Philanthropy and Social Impact, Hasbro, Inc. “Service isn’t
just something we do, it’s part of who we are.”
Beyond the holiday season, Hasbro has several year-round
initiatives dedicated to creating a universe where every child
experiences hope, kindness and joy.
- Through the Team Hasbro global
volunteer program, Hasbro employees are given the benefit of four
hours of paid time off each month to volunteer with organizations
benefitting children.
- BE FEARLESS BE KIND, Hasbro’s signature
philanthropic initiative, is aimed at developing compassion and
empathy in children. This year, more than a quarter million youth
and caring adults took the BE FEARLESS BE KIND Pledge to be
inclusive, stand up and make a difference.
- Hasbro maintains strategic
philanthropic partnerships with organizations including Operation
Smile, SOS Children’s Villages, SeriousFun Children’s Network, Toys
for Tots and Give Kids the World to make the greatest impact
possible for children. A similar coalition of BE FEARLESS BE KIND
partners includes Creative Visions, The Great Kindness Challenge
(with Kids for Peace), No Bully, Special Olympics, World’s Largest
Lesson (with UNICEF), the Middle School Kindness Challenge and YSA
(Youth Service America).
- More than 300,000 toys and games were
donated to help families impacted by natural disasters this year.
Hasbro’s partnership with Toys for Tots provided families with
gifts for their children during the holidays. Hasbro’s Play Relief
program, a partnership with global nonprofit Good 360, equipped
emergency shelters with toys and games to provide a distraction and
sense of normalcy for children and their families who have been
displaced.
In 2017, Hasbro ranked No. 1 on the 100 Best Corporate Citizens
list by CR Magazine and was named to the Civic 50 list of Most
Community Minded Companies for the fifth consecutive year.
To learn more about Hasbro's philanthropic programs worldwide,
please visit www.Hasbro.com/giving and follow the company on
Twitter (@Hasbro).
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment
company committed to Creating the World's Best Play
Experiences. From toys and games to television, movies,
digital gaming and consumer products, Hasbro offers a variety of
ways for audiences to experience its iconic brands, including NERF,
MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP
and MAGIC: THE GATHERING, as well as premier partner brands.
Through Hasbro Studios and its film labels, Allspark Pictures and
Allspark Animation, the Company is building its brands globally
through great storytelling and content on all screens.
Hasbro is committed to making the world a better place for
children and their families through corporate social responsibility
and philanthropy. Hasbro ranked No. 1 on the 2017 100 Best
Corporate Citizens list by CR Magazine, and has been named one of
the World’s Most Ethical Companies® by Ethisphere Institute for the
past six years. Learn more at www.hasbro.com, and follow us on
Twitter (@Hasbro & @HasbroNews) and Instagram
(@Hasbro).
© 2017 Hasbro, Inc. All Rights Reserved.
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Hasbro, Inc.Katy Hendrickson,
401-727-5603Katy.Hendrickson@Hasbro.com
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