NEW YORK, Nov. 27, 2017 /PRNewswire/ -- Meredith
Xcelerated Marketing (MXM), an award-winning, content-powered
digital agency owned by Meredith Corporation (NYSE: MDP;
www.meredith.com), today announced the appointment
of Roald van Wyk to Chief Creative Officer. Van
Wyk will be based in the MXM New York office and
report to Georgine Anton, President of MXM.
As MXM's first Chief Creative Officer, van Wyk will be responsible for leading the
agency's creative efforts and overseeing more than 130 creative
employees across the United
States. He will also serve as a key member of the MXM
Executive Leadership Team.
Van Wyk joins MXM from
SapientRazorfish, where he served as Vice President Senior Group
Creative Director and was responsible for leading accounts
including Mercedes-Benz USA,
Clinique, Trojan and Walmart. He is also credited with
launching SapientRazorfish's Connected Content Studio, which
combines creative, strategy, production, data and technology into
one team.
"Roald's appointment as MXM's Chief Creative Officer signals our
commitment to delivering industry-leading creative solutions across
all platforms," said Anton. "With his superior expertise
in digital strategy, mobile design and user experience, Roald is
the ideal leader to unify MXM's diverse digital and content
capabilities. He also brings a strong history of collaboration and
developing creative solutions that solve business problems for
clients across a wide range of industries."
"MXM places tremendous value on the power of creativity to
transform business," said van Wyk.
"With so many touch points, brands need to tell cohesive
stories that are based on a single smart idea and supported by
reliable data. There is no other agency that is in a better
position to do this for brands than MXM, which is backed by
powerhouse publisher Meredith."
Van Wyk's career spans
four continents and includes serving in senior-level positions for
world-leading agencies and top brands. He started his career in
Cape Town over 21 years ago and
went on to hold creative positions in Amsterdam, Singapore, Tokyo, Oslo
and New York.
Prior to SapientRazorfish, van Wyk was the Chief Marketing
Officer of Tone, a New York-based
firm that extended mobile broadband to remote unconnected
communities in Southeast Asia, India and Africa. While at Tone, van Wyk worked closely with the U.S. State
Department, NGOs, global brands and mobile carriers around the
world to form partnerships designed to have tangible impacts. One
of the initiatives, mFish, connected rural fishermen to a global
sustainable network.
Before Tone, he served in a number of senior-level
positions including: Executive Creative Director at Berlin
Cameron; Group Creative Director, Senior Vice President at FCB
Global; and Creative Director, Vice President of Publicis
Modem.
About Meredith Xcelerated Marketing
Meredith Xcelerated Marketing (MXM) is an award-winning,
content-powered digital agency with unmatched digital expertise
across all channels. MXM provides fully integrated marketing
solutions for some of the world's top brands, including
Benjamin Moore, Kraft Heinz,
Allergan, and TGIFriday's. Through its rich 48-year history, MXM
has established itself as the dominant force in custom content and
customer relationship marketing platforms. A pioneer in this
hyper-connected world, MXM pairs insightful strategy and
trailblazing-creative with world-class technical development and
expert analytics to connect with consumers at every stage of their
journey. MXM employs more than 500 people globally and is a part of
Meredith Corporation (NYSE: MDP; www.meredith.com), a publicly
owned media and marketing company. Visit www.mxm.com for more
information.
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SOURCE Meredith Xcelerated Marketing (MXM)