SEATTLE, Nov. 16, 2017 /PRNewswire/ -- Meredith
Corporation (NYSE: MDP; www.meredith.com), the nation's
leading media and marketing company serving 110 million
unduplicated U.S. women and 70 percent of American Millennial
women, today announced that Allrecipes.com will now feature
AmazonFresh as a retailer embedded within the site's top recipes.
This industry-leading innovation will enable home cooks click to
purchase a recipe's ingredients and have them delivered the same
day through AmazonFresh home grocery delivery service. The new
feature will help millions of home cooks save time as they plan and
prepare meals.
Allrecipes is the world's largest digital food brand, with 80
million users worldwide and 1.5 billion annual visits. While
Allrecipes has long incorporated grocery shopping functionality
into its site, including geo-targeted grocery offers from retailers
across the country, the introduction of AmazonFresh as a featured
retailer represents the next major innovation designed to help home
cooks discover and prepare meals with ease. Allrecipes is one of
the first major food brands to collaborate with AmazonFresh in this
capacity, enabling same-day home delivery of recipe ingredients
including fresh meat, fruits and vegetables, in addition to frozen
and packaged food items.
Cooks who select AmazonFresh as their grocery retailer of choice
have the option to send all of the ingredients and products
required to prepare the Allrecipes recipe to an AmazonFresh
shopping cart, which will also contain detailed product and pricing
information. Allrecipes will curate the food brands selected for
each recipe ingredient, and once on the AmazonFresh landing page,
consumers can change any food brand in their cart as well as select
their preferred delivery time – as early as the same day or next
morning. Allrecipes' shopper marketing capabilities already are a
proven leader in driving consumers into stores to purchase, and for
the first time this integration will extend Allrecipes' leadership
into eCommerce, which, for CPG companies, is the projected source
of over 90% of sales' growth over the next three years, according
to Nielsen.
At launch, AmazonFresh will be integrated into many of the
highest-trafficked recipes on Allrecipes.com. Over time, Allrecipes
will extend the reach of this enhanced eCommerce functionality into
all possible recipes on Allrecipes.
"We are proud to lead the way in food innovation for home cooks
and for our brand partners," said Jon
Werther, Meredith National Media Group President. "Millions
of busy, family-focused home cooks come to Allrecipes.com every day
to discover and plan their meals. Our integration with Amazon will
make it it easier for millions of home cooks to order all of the
ingredients needed for dinner that night or for a weekly meal plan
– and have them delivered to their doorstep within hours. We're
providing an unparalleled level of convenience, and making it that
much easier to turn the food inspiration our audience sees on
Allrecipes into reality."
The average U.S. consumer makes 1.5 trips to the grocery store
each week, spending 41 minutes per trip, or 53 hours over the
course of an average year. In addition to helping home cooks save
time grocery shopping, this partnership also addresses the shopping
trends emerging within the Allrecipes audience: Allrecipes cooks
are 33 percent more likely to take advantage of online grocery
services than home cooks who don't visit Allrecipes.com, according
to the brand's October Holiday Cooking and Entertainment
Survey.
About Meredith Corporation
Meredith Corporation (NYSE: MDP; www.meredith.com) has
been committed to service journalism for 115 years. Today, Meredith
uses multiple distribution platforms – including broadcast
television, print, digital, mobile and video – to provide consumers
with content they desire and to deliver the messages of its
advertising and marketing partners.
Meredith's National Media Group reaches more than 110 million
unduplicated women every month, including 70 percent of U.S.
Millennial women. Meredith is the leader in creating and
distributing content across platforms in key consumer interest
areas such as food, home, parenting and health through well-known
brands such as Better Homes & Gardens, Allrecipes, Parents,
SHAPE, Martha Stewart Living and The
Magnolia Journal. Meredith also features robust brand
licensing activities, including more than 3,000 SKUs of branded
products at 5,000 Walmart stores across the U.S. Meredith
Xcelerated Marketing is an award-winning, strategic and creative
agency that provides fully integrated marketing solutions for many
of the world's top brands, including The Kraft Heinz Co., Bank of
America, WebMD, Volkswagen and NBCUniversal.
Meredith's Local Media Group includes 17 television stations
reaching 11 percent of U.S. households. Meredith's portfolio is
concentrated in large, fast-growing markets, with seven stations in
the nation's Top 25 – including Atlanta, Phoenix, St.
Louis and Portland – and 13
in Top 50 markets. Meredith's stations produce 700 hours of local
news and entertainment content each week, and operate leading local
digital destinations.
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SOURCE Meredith Corporation