HOUSTON, Nov. 14, 2017 /PRNewswire/ -- BBVA Compass
has agreed to a multiyear agreement with the world's leading sports
and live entertainment company AEG to create opportunities for
customers across the country, including events, concerts and brand
activations at some of AEG's key venues. The deal names BBVA
Compass the exclusive banking partner across Fiddler's Green
Amphitheatre, Ogden Theatre (both in Denver, Colorado), and Verizon Theatre at
Grand Prairie (Texas).
The agreement, brokered by AEG Global Partnerships, is part of
the bank's commitment to creating opportunities and positive
experiences for clients and the communities it serves. The unique
pairing also allows the bank to expand its brand in the selected
markets, elevate client and prospect engagement, and utilize its
digital reach through special promotions at venues and events.
"We're a bank that creates opportunities for our clients in
different ways, and we want to keep that momentum going with an
organization that strives toward that same goal," said BBVA Compass
President and CEO Onur Genç. "We are
always looking for ways to create value through our financial
products and client experiences. This agreement continues to
combine our competitive financial services with the unique
experiences that naturally come with being a BBVA Compass client.
Whether clients are attending a sporting event or a concert for
their favorite musical artist, this new agreement will help us
create a bigger wave of customer and prospect engagement."
"We have a long-standing relationship dating back to our work
together on what is now BBVA Compass Stadium, home of the Houston
Dynamo and formerly owned by AEG," said Senior Vice President of
AEG Global Partnerships Nick Baker.
"We are thankful to continue this relationship across numerous AEG
entities throughout the country and enable physical, digital and
experiential programs for audiences to engage in."
The agreement benefits multiple markets, including Los Angeles, New
York, Phoenix, Denver and Dallas. It includes the following
components:
Venue rights: BBVA Compass will have branding rights to
multiple entertainment venues across certain markets, including the
PlayStation Theater in New York,
Fiddler's Green Amphitheatre and Ogden Theatre in the Denver area, and Verizon Theatre at
Grand Prairie in the Dallas area.
BBVA Compass Patio Sessions: AEG and BBVA Compass will
host a series of 10 patio sessions with emerging artists in
Phoenix, Denver, and Dallas. Locations and times will be determined
at later dates.
All-Star Chef Classic: BBVA Compass will have exclusive
branding rights to All-Star Chef Classic, March 7-10, 2018, an exclusive annual culinary
celebration hosted at L.A. LIVE that gives attendees the chance to
see world-renowned chefs in their element.
Amgen Tour of California: During the Amgen Tour of
California, May 13-19, 2018, BBVA Compass will be the
presenting sponsor of the Chairman's Dinner & Ride, an
exclusive kickoff celebration, featuring a private dinner and VIP
ride.
In addition to its new agreement with AEG, BBVA Compass has
previously teamed with additional organizations and individuals
focused on sports, music and fine arts, including the Houston
Symphony, as well as worked with brand ambassadors such as
Tyler Dial, Sandra Lee, James
Harden and the Roca brothers. This past year, the bank held
its Live Bright Bash at BBVA Compass Stadium in Houston in January, before pro football's
biggest game came to town. In May, that same venue celebrated its
five-year anniversary.
More details on events BBVA Compass is collaborating on with AEG
will come at later dates.
To learn more about BBVA Compass, visit: www.bbvacompass.com
For more news visit: www.bbva.com and
newsroom.bbvacompass.com
About BBVA Group
BBVA is a customer-centric global
financial services group founded in 1857. The Group has a strong
leadership position in the Spanish market, is the largest financial
institution in Mexico, and has
leading franchises in South
America and the Sunbelt Region of the United States; it is also the leading
shareholder in Garanti, Turkey's
biggest bank for market capitalization. Its diversified business is
focused on high-growth markets and it relies on technology as a key
sustainable competitive advantage. Corporate responsibility is at
the core of its business model. BBVA fosters financial education
and inclusion, and supports scientific research and culture. It
operates with the highest integrity, a long-term vision and applies
the best practices. More information about BBVA Group can be found
at bbva.com.
About BBVA Compass
BBVA Compass is a Sunbelt-based
financial institution that operates 649 branches, including 336 in
Texas, 89 in Alabama, 63 in Arizona, 61 in California, 45 in Florida, 37 in Colorado and 18 in New Mexico. BBVA Compass ranks among the top
25 largest U.S. commercial banks based on deposit market share and
ranks among the largest banks in Alabama (2nd), Texas (4th) and Arizona (5th). BBVA Compass has been
recognized as one of the leading small business lenders by the
Small Business Administration (SBA) and ranked 5th nationally in
the total number of SBA loans originated in fiscal year 2016.
Additional information about BBVA Compass can be found at
www.bbvacompass.com. For more BBVA Compass news, follow
@BBVACompassNews on Twitter or visit
newsroom.bbvacompass.com.
About AEG
Headquartered in Los Angeles, California, AEG is the world's
leading sports and live entertainment company. With offices on five
continents, AEG operates in the following business
segments: AEG Facilities, which is affiliated with or
owns, manages or consults with more than 150 preeminent arenas,
stadiums, theaters, clubs and convention centers around the world
including The O2 Arena, the Sprint Center and the Mercedes-Benz
Arenas; AEG Presents, which is dedicated to all aspects
of live contemporary music performances, including producing and
promoting global and regional concert tours, music and special
events and world-renowned festivals; AEG Real Estate,
which develops world-class venues, as well as major sports and
entertainment districts like STAPLES Center and L.A. LIVE; AEG
Sports, which is the world's largest operator of sports
franchises and high-profile sporting events; and AEG Global
Partnerships, which oversees worldwide sales and servicing of
sponsorships including naming rights, premium seating and other
strategic partnerships. Through its worldwide network of venues,
portfolio of powerful sports and music brands and its integrated
entertainment districts, AEG entertains more than 100 million
guests annually. More information about AEG can be found
at www.aegworldwide.com.
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SOURCE BBVA Compass