American Eagle Outfitters Unveils New Concept Store, AE Studio, in Union Square NYC
October 25 2017 - 8:45AM
Business Wire
First Floor Jeans Gallery Highlights AE’s
Leading Collections
AE Studio is a Hub for Creating and Testing New
Brand Experiences
This fall, American Eagle Outfitters (NYSE: AEO)
celebrates its 40th anniversary and looks to the future with AE
Studio, a remodel of AE’s store in a premiere location in NYC’s
vibrant Union Square neighborhood. Opening November 10, AE Jeans
will be a focal point of the studio’s first floor Jeans Gallery,
where customers can engage in a unique and experiential shopping
environment featuring AE’s leading collections. This includes
an exclusive collaboration with Atelier & Repairs, an
assortment of customized denim and apparel repurposed from
AE’s previous collections. The creative atmosphere is meant to
inspire community and collaboration.
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the full release here:
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AE Studio Jeans Gallery (Photo Credit:
BFA)
AE Studio’s experience includes:
- Jeans Gallery featuring an in-store
Maker’s Shop – Customers can shop AE’s extensive jeans
collection and create one-of-a-kind pieces. The Maker’s Shop will
feature options for customers to personalize their AE Jeans to fit
their distinctive style.
- Onsite Social Media Team – AE’s
social media team will have an in-store work space to directly
engage with customers. Working in the heart of our studio, they’ll
create content in real time and keep their finger on the pulse of
the brand.
- Complimentary Laundry Wall –
Students are offered a free place to do laundry. While they wait,
they can hang out with friends or study in the studio bar and
seating area and enjoy the view of Union Square.
- Digital Concierge iPads in dressing
rooms – Customers can personalize their shopping experience and
engage the brand with the tap of their finger.
- Collaboration Space – The space
will feature capsule collections co-created with new brands,
emerging designers, and artists.
“As we celebrate the success of the last four decades, we look
ahead to create new brand experiences to inspire today’s customer,
and broaden our leadership in jeans,” said Chad Kessler,
American Eagle Outfitters Global Brand President. “AE Studio is
a perfect example of our evolution where we invite customers to
enjoy a unique brand experience, feel at home, and curate their
distinct individual style.”
Visit www.ae.com to follow along as the brand expands its AE
Studio locations and to shop its holiday collections.
About Atelier & Repairs x American Eagle.
The collection features one-of-a-kind garments
for men and women repurposed and customized
solely from American Eagle's previous collections. Co-founded
by Maurizio
Donadi, Atelier & Repairs aims to
fix, improve, recreate and up-cycle product that already exists.
The collection is priced $48 to $128 and currently sold at 22 AE
stores nationwide including Chicago, San Francisco, Dallas, Boston,
Miami and more.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading
global specialty retailer offering high-quality, on-trend clothing,
accessories and personal care products at affordable prices under
its American Eagle Outfitters® and Aerie® brands. The
company operates more than 1,000 stores in the United
States, Canada, Mexico, China and Hong
Kong, and ships to 82 countries worldwide through its websites.
American Eagle Outfitters and Aerie merchandise also is available
at more than 190 international locations operated by licensees. For
more information, please visit www.ae.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20171025005663/en/
American Eagle Outfitters, Inc.Laurie Bibbo Zuckerman,
212-465-4095Email: BibboL@ae.comorSHADOWRachel Champlin,
212-972-0277Email: rchamplin@weareshadow.com
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