Call of Duty Celebrates the Power of Camaraderie and Thrill of Reuniting with Friends with Live-Action Trailer “Reassemble!...
October 16 2017 - 11:00AM
Business Wire
Activision’s Blockbuster live-action trailer
for Call of Duty: WWII for First Time Features Multiple
Versions
Call of Duty: WWII launches
worldwide November 3
The live-action trailer for Call of Duty®: WWII has
arrived. Activision is delivering to fans an action-packed global
experience for the title, which topped the Nielsen Game Rank™ list
as the most anticipated multi-platform game this holiday, with the
launch of not one, but three trailer versions of its iconic
blockbuster, which follows three different squads of friends
reassembling to play Call of Duty®.
Helmed by director Simon McQuoid in his first collaboration with
Activision, the thrilling :90 piece celebrates friendship and the
enthusiasm shared by friends as only Call of Duty can deliver.
Unique French and UK versions along with a Global trailer, which
debuted yesterday in the U.S., lets the world know that it’s time
to get the group back together for Call of Duty: WWII, which
launches worldwide November 3.
“Call of Duty: WWII is a return to the boots on the
ground gameplay and camaraderie of playing Call of Duty together
with your friends. The enthusiasm and anticipation for this year’s
game is incredible and speaks to the passion of our fans around the
world,” said Tim Ellis, CMO, Activision. “‘Reassemble!’ spans the
globe in a series of films about gamers, across all walks of life,
getting their squads together with one mission – to play Call of
Duty.”
Call of Duty: WWII marks a dramatic return to the
franchise’s roots in an experience that redefines World War II for
a new gaming generation. Players will be immersed in combat across
three robust game modes; Campaign, Multiplayer and Nazi
Zombies.
Activision is putting major marketing support behind the game
with a high-impact TV, digital and outdoor advertising campaign.
The global spot will be accompanied by bespoke U.K. and France
spots, which were filmed in Prague and will be distributed
specifically to those markets. Throughout the campaign, Activision
has worked with creative agency 72andSunny Los Angeles on overall
creative direction.
Call of Duty: WWII, launching worldwide on November 3, is
published by Activision Publishing, Inc., a wholly owned subsidiary
of Activision Blizzard (Nasdaq: ATVI), and developed by
Sledgehammer Games with additional development support from Raven
Software. For the latest intel, check out: www.callofduty.com,
www.youtube.com/callofduty or follow @CallofDuty and @SHGames on
Twitter, Instagram and Facebook. Call of Duty: WWII is
scheduled for release on PlayStation®4 system, Xbox One, and PC.
The game is rated M for Mature (Blood and Gore, Intense Violence,
Strong Language).
About Activision Publishing,
Inc.
Headquartered in Santa Monica, California, Activision
Publishing, Inc. is a leading global producer and publisher of
interactive entertainment. Activision maintains operations
throughout the world and is a division of Activision
Blizzard (NASDAQ: ATVI), an S&P 500 company. More
information about Activision and its products can be found on the
company's website, www.activision.com or by
following @Activision.
Cautionary Note Regarding Forward-looking Statements:
Information in this press release that involves Activision
Publishing’s expectations, plans, intentions or strategies
regarding the future, including statements about the expected
release dates, features and functionality of Call of Duty: WWII,
are forward-looking statements that are not facts and involve a
number of risks and uncertainties. Factors that could cause
Activision Publishing’s actual future results to differ materially
from those expressed in the forward-looking statements set forth in
this release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard’s
most recent annual report on Form 10-K and any subsequent quarterly
reports on Form 10-Q. The forward-looking statements in this
release are based upon information available to Activision
Publishing and Activision Blizzard as of the date of this release,
and neither Activision Publishing nor Activision Blizzard assumes
any obligation to update any such forward-looking statements.
Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations.
© 2017 Activision Publishing, Inc. ACTIVISION, CALL OF DUTY, and
CALL OF DUTY WWII are trademarks of Activision Publishing, Inc.
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version on businesswire.com: http://www.businesswire.com/news/home/20171016005322/en/
Activision Publishing, Inc.Alan Johnson, PR
Manager310.255.2757Alan.Johnson@activision.com
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