Cherokee Global Brands Partners with Save the Children
September 14 2017 - 10:00AM
Cherokee, Inc. (NASDAQ:CHKE), a global brand marketing
platform that manages a growing portfolio of fashion and lifestyle
brands, announced today that it has partnered with Save the
Children. Through the partnership, a percentage of sales from all
Cherokee branded products sold in the United States will directly
support the children, families and communities that Save the
Children serves
Cherokee’s high brand awareness and commitment to this
organization will further Save the Children’s mission to help every
last child in several ways. The company will use its diverse
product lines and retail partnerships, in combination with events,
in-store promotions and media campaigns, to drive customer
engagement, raise awareness, drive action and raise funds. The
Company’s upcoming “Gift & Give Back” campaign will launch in
Fiscal 2018, with the goal of creating a compelling shopping
experience and reason to “Care & Share.”
“We are honored to partner with Save the Children for such a
meaningful cause,” said Henry Stupp, Chief Executive Officer of
Cherokee Global Brands. “Our unique partnership approach puts the
cause front and center for the Cherokee brand. The launch has
received tremendous support from our partners, including celebrity
ambassador, Jennifer Garner, member of Save the Children Board of
Trustees. By investing in children and the future, we benefit
women, families and communities which aligns perfectly with
Cherokee’s corporate mission - making this an ideal partnership to
build even greater loyalty and consumer engagement for our
brands.”
About Cherokee Inc.Cherokee is a global brand
marketing platform that manages a growing portfolio of fashion and
lifestyle brands including Cherokee®, Carole Little®, Tony Hawk®
Signature Apparel and Hawk Brands®, Liz Lange®, Everyday
California®, Sideout®, Hi-Tec®, Magnum®, 50 Peaks®, Interceptor®
and Flip Flop Shops®, a leading franchise retail chain, across
multiple consumer product categories and retail tiers around the
world. The Company currently maintains license and franchise
agreements with leading retailers and manufacturers that span over
110 countries in 12,000 retail locations and digital commerce.
About Save the Children Save the
Children gives children in the United States and around the
world a healthy start, the opportunity to learn and protection from
harm. We invest in childhood — every day, in times of crisis and
for our future. Follow us
on Twitter and Facebook.
Safe Harbor Statement This news release may
contain forward-looking statements regarding future events and the
future performance of Cherokee. A forward-looking statement is
neither a prediction nor a guarantee of future events or
circumstances and is based on currently available market,
operating, financial and competitive information and assumptions.
Forward-looking statements involve risks and uncertainties that
could cause actual results to differ materially from those expected
or projected, including, among others, risks that: the Company and
its partners will not achieve the results anticipated in the
statements made in this release; that the Company’s Quarterly
Report on Form 10-Q will not be filed as anticipated and that
further delays in such filing could cause the Company’s lenders to
exercise their rights under the credit agreements or the Company’s
stock to be delisted from Nasdaq; the anticipated benefits of the
Hi-Tec acquisition will not be achieved; global economic conditions
and the financial condition of the apparel and retail industry
and/or adverse changes in licensee or consumer acceptance of
products bearing the Company’s brands may lead to reduced
royalties; the ability and/or commitment of the Company’s licensees
to design, manufacture and market Cherokee®, Hi-Tec®, Magnum®, 50
Peaks®, Interceptor®, Carole Little®, Tony Hawk® and
Hawk Brands®, Liz Lange®, Everyday California® and
Sideout® branded products could cause our results to differ
from our anticipations; the Company’s dependence on a select group
of licensees for most of the Company’s revenues makes us
susceptible to changes in those organizations; and the Company’s
dependence on its key management personnel could leave us exposed
to disruption on any termination of service. The risks
included here are not exhaustive. Other risks and uncertainties are
described in our annual report on Form 10-K filed on May 18,
2017, its periodic reports on Forms 10-Q and 8-K, and subsequent
filings with the SEC we make from time to time, including
the preliminary prospectus supplement that we filed in connection
with the offering described herein. Except as required by law, we
undertake no obligation to publicly update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise.
Contact:Cherokee Global BrandsJason Boling,
CFO818-908-9868
Addo Investor RelationsLaura Bainbridge/Patricia
Nir310-829-5400
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