Zynga’s CSR Racing 2 Speeds into Fall with Ferrari 70th Anniversary Lineup
September 14 2017 - 9:00AM
Zynga (Nasdaq:ZNGA), a leading social game developer, today
announced the launch of the Ferrari 70th anniversary lineup in CSR
Racing 2 (CSR2). Starting today, players can get behind the virtual
wheel of a special 70th anniversary Ferrari 488 GTB, one of the six
tailor-made Ferraris coming to CSR2 in honor of the iconic Italian
car manufacturer’s milestone celebration.
Photos accompanying this announcement are available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/1a914002-d6a7-4eb0-8410-f4e063f59416http://www.globenewswire.com/NewsRoom/AttachmentNg/497c633c-fba6-4df4-846e-b2ce12ed80b2
“Over the course of 70 years, Ferrari has set
the luxury standard of excellence in the automotive industry,
producing some of the world’s most desirable vehicles,” said
Bernard Kim, President of Publishing, Zynga. “As the exclusive
mobile partner for Ferrari’s 70th anniversary, we are honored to
share in celebrating the enduring legacy of this global icon by
giving our players access to a collection of some of the most
popular and distinctive Ferraris of recent production.”
As a phased in-game event kicking off today
through February 2018, CSR2 will be rolling out special anniversary
Ferrari models including the Ferrari California T, inspired by the
striking silver 250 Testa Rossa Spider Scaglietti from 1957, and
the 488 GTB, modeled after the F2003-GA Formula 1 car driven by
legend Michael Schumacher. The cars featuring 70th anniversary
configurations and options will be available in the game’s
dealership, in addition to the 10 Ferraris currently in CSR2.
Throughout the 70th anniversary celebration, CSR2 players will have
the chance to participate in a set of unique challenges with
exclusive Ferraris to earn coins, keys and tokens to further
advance in the game.
“Since launching last year, CSR2 has continued
to lead the mobile Racing category by creating the most authentic
and visually stunning drag-racing racing experience available
today,” said Julian Widdows, General Manager, CSR2. “We’re proud to
partner with Ferrari to bring our players six vehicles to the CSR2
garage in honor of Ferrari’s 70th anniversary celebration. Our team
has worked closely with Ferrari to ensure that every detail, from
the paint colors to the stitching, reflects the commitment to
design, luxury and performance that the brand has cultivated
throughout 70 years.”
In addition to the in-game rewards, through
September 29, CSR2 players who purchase either the Ferrari 488 GTB
or the Ferrari California T will be automatically entered into the
Ferrari Experience sweepstakes. Three lucky winners, along with
their guests, will be treated to a round trip excursion to Italy
including a visit to Ferrari in Maranello, a racing experience in
the F1 simulator in Milan and attendance at the Finali Mondiali to
see some of the world’s fastest Ferraris on the Mugello track.
Celebrating its one-year anniversary in June
2017, CSR2 is the most popular Racing game on mobile – connecting
Ferrari fans around the world in the ultimate drag racing
experience. In August 2017 alone, CSR2 players drove Ferraris more
than 75,000 miles in 56 million races. With over 12 million
Ferraris owned by players in-game, Ferrari tops the performance
rankings with 5 of the Top 25 fastest cars in CSR2, more than any
other auto manufacturer.
CSR2 is available to download for free on the
App Store for iPhone and iPad and Google Play. For more information
about CSR2, visit the game's community channels on Facebook,
Twitter, Instagram and YouTube. About Zynga
Inc.
Since its founding in 2007, Zynga's mission has been to connect
the world through games. To-date, more than 1 billion people have
played Zynga's games across Web and mobile, including FarmVille,
Zynga Poker, Words With Friends, Hit it Rich! Slots and CSR Racing.
Zynga's games are available on a number of global platforms
including Apple iOS, Google Android, Facebook and Zynga.com. The
company is headquartered in San Francisco, Calif., and has
additional offices in the U.S., Canada, U.K., Ireland, India and
Finland. Learn more about Zynga at http://blog.zynga.com or follow
us on Twitter and Facebook.
Contact:ZyngaErin
Smith-Chengesmithcheng@zynga.com(650) 224-2462
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