CPI Card Group White Paper Provides Three Key Ingredients for a Successful Metal Card Program
September 14 2017 - 9:00AM
Business Wire
“Built to Shine: 3 Ingredients for a
Differentiated Metal Card Program” Deconstructs How Financial
Institutions Can Capitalize on the Growing Metal Card Market
CPI Card Group (Nasdaq: PMTS, TSX: PMTS) (“CPI” or the
“Company”), a global leader in financial and EMV® chip card
production and related services, today released “Built to Shine: 3
Ingredients for a Differentiated Metal Card Program,” a white paper
examining the rising popularity of metal cards in consumer markets
and presenting key areas of focus for financial institutions to
secure sustainable success for metal card programs.
The consumer credit card market has seen a considerable increase
in demand for metal cards. As a result, issuers are creating new
metal card programs or building on existing premium portfolios to
capitalize on the trend. CPI estimates the U.S. target audience for
metal cards is nearly 40 million-strong – a ripe opportunity for
financial institutions to expand their high value cardholder-base.
Given the cost difference of producing metal cards compared to
plastic cards, it is critical that financial institutions
incorporate elements into their programs that strengthen the
promise of return-on-investment.
“Consumers will soon have a variety of choices in metal cards to
add to their wallets. Being able to offer them a metal card that is
different, distinct, and cost-effective will be key for issuers
interested in a successful program,” said Lane R. Dubin, Senior
Vice President of Sales and Marketing, CPI Card Group. “Through
this white paper, we hope to help financial institutions pave the
road to a metal offering that uniquely reflects their brand and
extends versatile card design features and capabilities to their
customers. The content captures the innovation we are enabling for
the issuers we serve as the market for metal cards grows.”
“Built to Shine: 3 Ingredients for a Differentiated Metal Card
Program,” deconstructs the components contributing to the favorable
consumer perceptions of metal cards and explores the innovation
behind the aesthetic elements to deliver a differentiated final
product. CPI’s Steel Hybrid Cards and Encased Tungsten Hybrid
Cards, part of an expanding suite of unique metal card solutions,
provide a new standard of customizability, personalization, plunk
factor and functionality, equipping financial institutions with the
tools to offer a premium metal card program.
To download “Built to Shine: 3 Ingredients for a Differentiated
Metal Card Program,” click here.
For more information about CPI Metals from CPI Card Group, click
here.
About CPI Card Group
CPI Card Group is a leading provider in payment card production
and related services, offering a single source for credit, debit
and prepaid debit cards including EMV chip, personalization,
instant issuance, fulfillment and mobile payment services. With
more than 20 years of experience in the payments market and as a
trusted partner to financial institutions, CPI’s solid reputation
of product consistency, quality and outstanding customer service
supports our position as a leader in the market. Serving our
customers from ten locations throughout the United States, Canada
and the United Kingdom, we have the largest network of high
security facilities in North America, each of which is certified by
one or more of the payment brands: Visa, MasterCard, American
Express, Discover and Interac in Canada. Learn more at
www.cpicardgroup.com.
EMV is a registered trademark or trademark of EMVCo LLC in the
United States and other countries.Card@Once is a registered
trademark of CPI Card Group, Inc.
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version on businesswire.com: http://www.businesswire.com/news/home/20170914005118/en/
ICR Inc. for CPI Card GroupLaura Anderson,
203-682-8267media@cpicardgroup.com