Vivendi is proud to have supported Paris 2024’s victorious bid
September 13 2017 - 3:04PM
Business Wire
Regulatory News:
Vivendi (Paris:VIV), the only media company among the official
sponsors of the Paris 2024 bid, is proud to have supported Paris in
its successful bid to host the 2024 Olympic and Paralympic Games.
For more than a year, the Group has provided its media and content
expertise to the Committee, and its businesses have been closely
associated with all the highlights of the campaign.
Through its audiovisual arm OFF.tv, Universal Music France
produced some 50 videos covering news on Paris 2024. In addition,
during the Olympic Days held on June 23 and 24, Prequell, a
Universal Music artist, together with 80 musicians, staged a
reinterpretation of Ravel’s Bolero in a live performance on the
floating running tracks between the Pont Alexandre-III and Pont des
Invalides bridges.
A major sports player and one of the broadcasters of the Rio
2016 Games, Canal+ promoted the Paris bid on its sports channels
(Canal+ Sport, Infosport+) and through other activities (Cannes
Film Festival, the French Césars, the Grand Journal and Touche Pas
à Mon Poste live shows). Canal+ also produced a 20-minute
behind-the-scenes documentary on the international promotion of
Paris 2024 and once a week dedicated a segment of its “Le+” show on
Infosport+ to Paris 2024.
Gameloft designed a mini-game that allows users to discover the
Paris bid for the Games in a playful and interactive way. Players
are invited to visit the main sites planned for the 2024 Olympic
Games in Paris, from the Chateau de Versailles to the Eiffel Tower,
choosing to incarnate Teddy Riner or Marie-Amélie Le Fur, two
French Olympic champions. More than 850,000 plays have been
recorded to date and the game is still available on
run.paris2024.org/.
Dailymotion, the web platform hosting the official Paris 2024
channel, broadcasted highlights of the many promotional and other
events surrounding the bid. It will also live stream the concert
that will be held this Friday, September 15, in front of the Paris
town hall, a concert which will also be broadcast on the Group’s
French free-to-air channel C8. Several Universal Music artists will
perform during this concert.
Through all these initiatives, Vivendi successfully performed
its role of relaying emotions, the theme adopted by the Group for
its partnership with the campaign.
About Vivendi
Vivendi is an integrated content, media and communications
group. The company operates businesses throughout the media value
chain, from talent discovery to the creation, production and
distribution of content. Universal Music Group is the world leader
in music, engaged in recorded music, music publishing and
merchandising. It owns more than 50 labels covering all music
genres. Canal+ Group is the leading pay-TV operator in France, also
engaged in Africa, Poland and Vietnam. Its subsidiary Studiocanal
is the leading European player in production, sales and
distribution of movies and TV series. Havas Group is one of the
world’s largest global communications group. It is organized
in three main business segments covering all the
communications disciplines: creativity, media expertise and
healthcare/wellness. Gameloft is a worldwide leader in mobile
games, with 2 million games downloaded per day. Vivendi Village
brings together the Paddington brand’s licensing activities,
Vivendi Ticketing (in the United Kingdom, the United States and
France), MyBestPro (expert counseling), the venues L’Olympia and
Theâtre de L‘Œuvre in Paris, and CanalOlympia in Africa, as well as
Olympia Production. With 300 million unique users per month,
Dailymotion is one of the biggest video content aggregation and
distribution platforms in the world. www.vivendi.com,
www.cultureswithvivendi.com
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