Dallas Stars and Jamba Juice Announce Multi-Year Partnership
September 12 2017 - 8:04AM
Business Wire
Fit & Fun Brands Team Up to Inspire Healthy
Living and Deliver Community Impact
Agreement Includes Development Plans to Open
Jamba Stores in Dr Pepper StarCenters
Dallas Stars President and CEO Jim Lites and Jamba Juice
CEO Dave Pace announced today, a three-year partnership
beginning with the 2017-18 NHL season, bringing together two brands
with a passion for sharing a fit and fun lifestyle and supporting
their community. The agreement includes development plans to open
Jamba stores within select Dr Pepper StarCenters, the first of
which will debut at Dr Pepper StarCenter Frisco this October.
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Dallas Stars captain Jamie Benn serves
smoothies at Jamba Juice to support the National Multiple Sclerosis
Society. (Photo: Business Wire)
“The Dallas Stars organization takes pride in cultivating
mutually beneficial partnerships with North Texas-based companies
like Jamba Juice,” Lites said. “We are honored to be the company’s
first partnership with a professional sports franchise in the
Dallas/Fort Worth Metroplex. Jamba shares our passion for giving
back to the community in meaningful ways that impact the lives of
many individuals.”
Throughout the upcoming season, Jamba and Stars fans can look
forward to the partnership experience at both Dr Pepper StarCenters
and American Airlines Center. A signature Stars smoothie will debut
prior to start of the 2017-18 NHL season and will be available at
all Jamba locations in DFW. Dr Pepper StarCenter Frisco, which
serves as the Stars’ official training facility, will be home to
the first Jamba store within the partnership. The agreement also
includes giveaways, in-game entertainment and access to freshly
blended smoothies at Dr Pepper StarCenter events, offering Stars
fans a comprehensive experience that supports a fun and active
lifestyle.
Recognizing the importance of instilling healthy lifestyle
habits at a young age, Jamba and the Stars will be teaming up on
several of the organization’s youth fitness initiatives, including
the Rookies Program, Fitness Stars and summer hockey
camps.
“By partnering with the Stars—a deeply respected hometown
brand—we’re able to share the fit and fun lifestyle that’s at the
heart of both organizations, and amplify our impact in the
community,” Pace said. “We look forward to opening Jamba in Dr
Pepper StarCenter Frisco, and sharing our hand-crafted blends with
Stars fans.”
To kick off the partnership, Jamba and the Stars hosted a
charitable event in support of the National Multiple Sclerosis
Society on Sunday, Sept. 10. Dallas Stars captain Jamie Benn served
smoothies to hundreds of fans at Jamba Juice at The Shops at
Legacy. On behalf of Benn’s appearance, a donation was made to
support the efforts of local high school student, Savanna Roulette,
who is raising funds for MS Society in honor of her mother and golf
coach, who are both living with multiple sclerosis.
About Jamba, Inc.
Jamba, Inc. (Nasdaq: JMBA) through its wholly-owned subsidiary,
Jamba Juice Company, is a healthful, active lifestyle brand with a
robust global business driven by a portfolio of franchised and
company-owned Jamba Juice® stores and Jamba Juice Express™ formats.
Jamba Juice® is a leading restaurant retailer of “better-for-you”
specialty beverage and food offerings which include flavorful,
whole fruit and vegetable smoothies, fresh squeezed juices and
juice blends, Energy Bowls™, signature “boosts”, shots and a
variety of food items including: hot oatmeal, breakfast wraps,
sandwiches, Artisan Flatbreads™, baked goods and snacks.
There are over 900 Jamba Juice store locations globally, as of
January 3, 2017. For more information visit www.jambajuice.com or
contact Jamba’s Guest Services team at 1-866-4R-FRUIT
(473-7848).
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For Jamba, Inc.Blair Reich,
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