JD.com and California STEP Partner to Help Small Businesses Reach a Quarter Billion Chinese Consumers Online
September 06 2017 - 8:05AM
Business Wire
E-commerce giant JD.com (NASDAQ:JD), China’s largest retailer,
has teamed up with the California State Trade Expansion Program
(STEP) to provide an unprecedented opportunity for small California
consumer product companies in health, beauty, food and lifestyle
marketplaces to sell direct to Chinese consumers.
JD.com, the third largest internet company in the world by
revenue, will help U.S. businesses sell high-quality American
products and ship them directly to Chinese consumers. The
California Centers for International Trade Development (CITD) are
working with JD.com to identify, screen and support California
small businesses to gain a foothold in the world's largest online
retail market.
“With 50% of global online retail taking place in China, this is
a great opportunity for small California businesses to reach a huge
consumer base,” said Jeff Williamson, California STEP project
director and director, CITD. “Working with JD.com helps us to offer
businesses a low-risk way to get a foot in the door of one of the
world’s largest consumer markets.”
JD.com’s incubator program will help California merchants
expedite their entry into the Chinese online market. Leveraging
JD’s expertise will vastly reduce the barriers for companies to
reach Chinese consumers, without the need for China experience,
entities or employees. Companies participating in the program will
have the opportunity to:
- Own an online store on JD.com with
access to its more than 258 million active users in China
- Leverage JD’s industry-leading
marketing resources based on its unparalleled treasure trove of big
data
- Work with a JD team to handle daily
maintenance of their online store and all related transactions
- Receive integrated export consignment
shipping and customs service
“The possibility for Californians to reach a quarter billion
Chinese consumers is an unprecedented opportunity that can be a
game-changer for small business owners,” said Vicky Zhuang,
JD.com’s GM of North American Business. “The appetite among Chinese
consumers for American products is tremendous, and our program with
STEP is the ideal way for companies to overcome the intimidating
prospect of tackling the Chinese market.”
China’s cross-border e-commerce, which refers to the purchase of
imported products online, is expected to increase to US$285 billion
(RMB 1.9 trillion) in 2018, from US$136 billion (RMB 900 billion)
in 2015, according to iResearch.
About JD.com
JD.com is China’s largest retailer, online or offline. The
company strives to offer consumers the best online shopping
experience. Through its user-friendly website, native mobile apps,
and WeChat and Mobile QQ entry points, JD offers consumers a
superior shopping experience. The company has the largest
fulfillment infrastructure of any e-commerce company in China.
As of June 30, 2017, JD.com operated 7 fulfillment
centers and 335 warehouses covering 2,691 counties and districts
across China, staffed by its own
employees. JD.com is a member of the NASDAQ100 and a
Fortune Global 500 company.
About California STEP
The California State Trade Expansion Program
(California STEP) project leverages a state-wide network of
state, federal, private and non-profit trade promotion
organizations to facilitate export promotion, activities, serving
targeted industries, to drive exports for small businesses. Managed
by the California Community Colleges Chancellor’s Office, the
Centers for International Trade Development and the Governor’s
Office of Business and Economic Development, supported in part
through a grant from the U.S. Small Business Administration, the
network of STEP Partners implements a range of export promotion
programs serving multiple industry sectors. STEP Director Jeff
Williamson is hosted by Riverside Community College District.
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version on businesswire.com: http://www.businesswire.com/news/home/20170906005741/en/
Daly-Swartz PR for the Centers for International Trade
DevelopmentJeffrey Swartz,
949-470-0075jeffreyswartz@dsprel.com
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