Bridgeline Digital included in 2017 Digital Commerce Vendor Guide
August 23 2017 - 9:45AM
Bridgeline Digital, Inc. (NASDAQ:BLIN), a provider in cloud-based
Web Content Management, eCommerce and Marketing Automation
solutions, announced today that it has been selected as a
representative vendor in Gartner’s July 2017 “The Gartner Digital
Commerce Vendor Guide, 2017”. Bridgeline is listed in the
Multitenant SaaS Applications and On-Premises Hosted Applications
categories.
IT application leaders worldwide utilize these
widely-read Vendor Guides to research, develop and evolve their
organization's digital platforms and customer experiences. The
highly-contested e-Commerce & CRM markets are poised for high
growth – fueled by continued innovation and ongoing digital
transformation of organizations. Bridgeline’s platform is
unique in that it is a unified and cohesive product suite that
enables marketers to attract, engage, nurture and convert prospects
into customers.
Bridgeline’s e-commerce, web content management
and marketing automation solutions enable companies to focus on
bringing new innovations to life by leveraging the
experience-driven product suite. The platform manages all aspects
of the process, including a cloud-based, multi-tenant environment
that is PCI Level 1 certified. Bridgeline provides for a full
e-commerce experience with product catalog management, enterprise
faceted search, shopping cart, checkout process, account
management, promotions management - along with strategic
integrations to multiple payment and shipping providers. In
addition, the platform provides for personalized content
management, marketing automation, insightful analytics and social
media management. Bridgeline’s e-commerce platform is fully
integrated with its end-to-end supply chain capabilities - enabling
companies to quickly and easily expand into new countries or
regions. The Bridgeline solution is unique in that it provides a
flexible hosting model.
“Bridgeline is excited to be included in
Gartner’s Digital Commerce Vendor Guide,” said Ari Kahn, CEO of
Bridgeline. “The success of an e-commerce initiative relies on an
integrated solution that addresses each part of the e-commerce
value chain – attracting the customer and engaging them with
personalized content, then nurturing the relationship to ultimately
drive them to convert. We believe being named by Gartner in this
year’s Digital Commerce Vendor Guide reinforces the value of
Bridgeline’s solution to our customers.”
Gartner Inc. notes, “There is a trend among
leading retailers and innovators to look beyond the monolithic
commerce platform to build a digital experience platform (DXP),
enabling fine control over the customer experience and embedding
commerce functions within it.”
Ari Kahn adds, “The challenge remains to convert
web traffic into actual sales - and the key to doing so is having a
holistic approach. Our platform helps customers enhance demand
conversion by going beyond the typical Commerce Platform and
integrating it with content management, marketing automation,
social and insights to provide for a comprehensive customer
experience.”
About Bridgeline Digital
Bridgeline Digital, The Digital Engagement
Company™, helps customers maximize the performance of their
complete digital experience – from websites and intranets to online
stores and marketing campaigns. Bridgeline’s iAPPS platform deeply
integrates Web Content Management, eCommerce, eMarketing, Social
Media management, and Web Analytics to ensure marketers deliver
digital experiences that attract, engage and convert their
customers across all channels. Headquartered in Burlington, Mass.,
Bridgeline has thousands of quality customers that range from
small- and medium-sized organizations to Fortune 1000 companies. To
learn more, please visit www.bridgeline.com or call (800)
603-9936.
Alex Kombos
Bridgeline Digital, Inc
SVP Marketing & Growth
press@bridgeline.com
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