Groupon Goods Renews Subscription With Retail Performance Management Leader Boomerang Commerce
August 23 2017 - 8:00AM
Business Wire
Partnership Started in 2015 Continues to
Deliver Groupon Customers Competitive Deals While Boosting Groupon
Goods Marketplace Performance
Boomerang Commerce, the leading Retail Performance Management
solution, announces that Groupon (NASDAQ: GRPN) has renewed its
Boomerang subscription for the second year in a row. Boomerang’s
pricing technology helps Groupon Goods offer its customers great
value through compelling, competitive offers while driving revenue
growth to its business.
“The Boomerang Commerce Price Performance Management solution
continues to deliver significant business results while giving
Groupon Goods the insights we need to competitively price and
position our daily deals,” says Groupon Goods Vice President and
General Manager Nikhil Sagar. “Our pricing is sharp and strategic,
helping us provide incredible value to our customers and
partners.”
Groupon uses Boomerang’s Price Performance Management (PPM)
application to make pricing recommendations based on a series of
external factors — including consumer demand, market elasticity and
competitive pricing — and internal factors — including traffic,
deal profiles and sell-through targets. Through Boomerang’s PPM
dashboards, Groupon is able to measure performance, compare results
and assess pricing health. In addition, the company can apply a
test-vs.-control methodology to inform and execute offer-pricing
strategies and drive sales conversions on its e-commerce site. By
managing and monitoring the performance of champion/challenger
pricing models, Groupon Goods is able to continually optimize its
offer pricing while delivering real value and a world-class
customer experience.
“Groupon Goods has been a true partner with us over the past two
years,” says Boomerang Commerce CEO Guru Hariharan. “Like any great
partnership, the retailer has helped us expand our own product
capabilities while we’ve helped them reap the rewards of improving
their overall performance.”
About Boomerang Commerce
Founded in 2012, Boomerang Commerce is a leading retail
technology company led by veterans from Amazon and McKinsey. Our
Retail Performance Management suite enables retailers to drive
profitable growth, streamline operations and realize their
merchandising strategy in today’s hyper-competitive,
customer-driven world. Our flagship product, Boomerang Pricing
Performance Management, rapidly analyzes, tests and deploys smart
pricing strategies at scale for products across multiple channels.
Our customers include 10 of the top 30 retailers including Staples,
GNC, and Groupon Goods. The company is backed by Madrona Venture
Group, Shasta Ventures and Trinity Ventures and is headquartered in
Mountain View, California. To learn more, visit
www.boomerangcommerce.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170823005165/en/
BOCA CommunicationsBrigit Valencia,
360-609-3775brigit@bocacommunications.com
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