WNS-IHG Partnership Wins the Loyalty360 Silver Award
August 22 2017 - 8:00AM
Business Wire
WNS (Holdings) Limited (NYSE: WNS), a leading provider of global
Business Process Management (BPM) services, today announced that
WNS and InterContinental Hotels Group (IHG®) jointly won the silver
award for customer loyalty in the ‘Measurement’ category at the
2017 Loyalty360 Awards. The award acknowledged WNS’ analytics
solution which measures IHG®’s campaign effectiveness for its
loyalty program IHG® Rewards Club - one of the most elaborate
measurement-based, data-driven, multi-channel promotional
programs.
“We’re honored to receive this esteemed award recognizing WNS’
analytics expertise in delivering differentiated,
technology-enabled and domain-led analytical solutions to our
clients,” said Keshav R. Murugesh, Group CEO, WNS.
“We are always proud to talk about our success with WNS in
building campaigns from the ground up on a foundation of complex
test-n-learn, not only to accurately measure their commercial
value, but also to learn which offers are most relevant and
influential with each customer,” said Jim Spriggs, Director,
Database Marketing & Analytics, InterContinental Hotels
Group.
“When speaking to our brand membership, we hear time and again
that measurement is among the biggest challenges in customer
loyalty today,” said Mark Johnson, CEO of Loyalty360. “WNS-IHG’s
win in the category speaks to the sophistication of its measurement
processes, as well as the dedication of the company to creating
unique and memorable experiences for its customers.”
IHG® partnered with WNS to develop a promotional engagement
program, called Accelerate, which uses various types of tailored
offers to foster awareness, trial, and utilization of IHG®’s
programs, brands, products, and channels. This program is driven by
strong customer analytics and deep domain knowledge of the
hospitality industry.
WNS’ analytics practice currently has over 2,200 researchers and
analytics experts, delivering for more than 50 global businesses
across industries. WNS provides a broad spectrum of analytics
products and services, including big data, business intelligence
and reporting, machine learning, research, marketing, social media,
risk, fraud, claims, and customer relationship management. The WNS
Analytics practice is complemented by a robust R&D center,
focused on innovation and emerging technologies.
About Loyalty360 Awards
The Customer Loyalty Awards recognize brands that have
consistently demonstrated excellence in customer-centric
initiatives to enhance customer experience, loyalty and engagement.
At the Loyalty360 Awards companies vie for top honors in six
categories: Loyalty & Rewards Program, Technology & Trends,
Customer Experience & Engagement, Customer Insights, Creative
Campaign and Measurement. This year the winners were announced as a
part of Loyalty Expo 2017, May 2-4 at Caribe Royale in Orlando,
Florida, U.S.A.
About WNS
WNS (Holdings) Limited (NYSE: WNS), is a leading global business
process management company. WNS offers business value to 300+
global clients by combining operational excellence with deep domain
expertise in key industry verticals including Travel, Insurance,
Banking and Financial Services, Manufacturing, Retail and Consumer
Packaged Goods, Shipping and Logistics, Healthcare and Utilities.
WNS delivers an entire spectrum of business process management
services such as finance and accounting, customer interaction
services, technology solutions, research and analytics and industry
specific back office and front office processes. As of June 30,
2017, WNS had 34,789 professionals across 52 delivery centers
worldwide including China, Costa Rica, India, Philippines, Poland,
Romania, South Africa, Sri Lanka, Turkey, United Kingdom and the
United States. For more information, visit www.wns.com.
Safe Harbor Provision
This document includes information which may constitute
forward-looking statements made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995,
the accuracy of which are necessarily subject to risks,
uncertainties, and assumptions as to future events. Factors that
could cause actual results to differ materially from those
expressed or implied are discussed in our most recent Form 20-F and
other filings with the Securities and Exchange Commission. WNS
undertakes no obligation to update or revise any forward-looking
statements, whether as a result of new information, future events,
or otherwise.
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WNS (Holdings) LimitedInvestors:David
MackeyCorporate SVP - Finance & Head of Investor Relations+1
(201) 942-6261david.mackey@wns.comorMedia:Archana
RaghuramHead – Corporate Communications+91 (22) 4095
2397archana.raghuram@wns.com; pr@wns.com
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