Game on, Lime in! Jon Gruden Resumes Role of “Coach” with Corona®
August 21 2017 - 10:23AM
Corona Extra® – the #1 imported beer in the U.S. – in partnership
with legendary football coach and ESPN Monday Night Football
analyst Jon Gruden, is helping football fans dial up a better
experience this season with the “Gruden Hotline.” The Hotline, a
toll-free number (1-855-9-GRUDEN) that offers callers Coach
Gruden’s best “advice” for the 2017 football season and helps them
find their beach on game day, will be featured in the brand’s TV
spots and retail point-of-sale, and, when dialed, will also offer
consumers the opportunity to enter for a chance to win a trip to
Coach Gruden’s “Gruden QB Camp” in Orlando, Fl. as part of a
national sweepstakes.
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/0b2e8f60-f096-4154-8aa8-4aa2f39acb5d
A video accompanying this release is available
at http://www.globenewswire.com/NewsRoom/AttachmentNg/0708be63-3bf3-4bde-b27b-947b88ff238f
“We think it’s time football fans called an audible and upgraded
their game day with Corona,” said John Alvarado, Vice President of
Corona Extra. “Whether you’re watching the game in the stands or at
home with friends, you can always find your game day beach with
Corona, and we’re excited to upgrade one lucky fan’s experience
this season with a trip to meet Coach Gruden for QB Camp.”
Through the Hotline, football fans can rest easy this season
knowing Coach is just a phone call away. Through October 31, 2017,
consumers simply need to dial the toll-free Hotline number
(1-855-9-GRUDEN) and follow the prompts to enter for a chance to
win a 3-day, 2-night trip to Orlando, Fl. (airfare, hotel and
ground transportation included) and a visit to Coach Gruden’s QB
Camp.
“Game day is my favorite day of the week, and you only need a
few key elements for a surefire success,” said Coach Jon Gruden.
“Just make sure you have your friends nearby, Coronas on ice and
limes freshly sliced – you’re good to go! I’m excited to bring one
lucky winner down to my QB camp to show them how it’s done.”
Corona’s partnership with Coach Gruden is a natural extension of
the brand’s ever-growing expansion into football territory. Over
the past few years, Corona has been dialing up its football team
sponsorships, and is proud to be partnering with top teams across
the country, including the Los Angeles Rams and New York Jets.
For more information about Corona’s football programming, the
“Gruden Hotline” and 2017 fall sweepstakes, please visit
www.coronausa.com, or visit the brand on its Facebook, Twitter and
Instagram. Corona’s Gruden TV spots will air through November and
are available via Corona’s YouTube channel.
About Corona Extra Corona Extra is a
pilsner-style lager with a golden hue that was first brewed in
Mexico in 1925. The refreshing flavor and carefree attitude of
Corona have made it the #1 imported beer in the U.S. and the #5
beer brand overall. 2016 was a record-breaking sales year for the
brand.
Corona has been helping consumers “Find their Beach” in the U.S.
since 1981. Corona Extra is exclusively brewed, imported and
marketed by Constellation Brands for the U.S. market.
About Constellation BrandsConstellation Brands
(NYSE:STZ) (NYSE:STZ.B), a Fortune 500® company, is a leading
international producer and marketer of beer, wine and spirits with
operations in the U.S., Mexico, New Zealand, Italy and Canada.
Constellation is the No. 3 beer company in the U.S. with high-end,
iconic imported brands such as Corona Extra, Corona Light, Modelo
Especial, Modelo Negra and Pacifico. The company's beer portfolio
also includes Ballast Point, one of the most awarded craft brewers
in the U.S. In addition, Constellation is the world leader in
premium wine, selling great brands that people love, including
Robert Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West,
Franciscan Estate, Ruffino and The Prisoner. The company's premium
spirits brands include SVEDKA Vodka, Casa Noble Tequila and High
West Whiskey.
Based in Victor, N.Y., the company believes that industry
leadership involves a commitment to brand building, our trade
partners, the environment, our investors and to consumers around
the world who choose our products when celebrating big moments or
enjoying quiet ones. Founded in 1945, Constellation has grown to
become a significant player in the beverage alcohol industry with
more than 100 brands in its portfolio, about 40 wineries, breweries
and distilleries, and approximately 9,000 talented employees. We
express our company vision: to elevate life with every glass
raised. To learn more, visit www.cbrands.com.
The photos are also available at Newscom, www.newscom.com,
and via AP PhotoExpress.
MEDIA CONTACTS:
Jennifer Dohm
Constellation Brands
Jennifer.dohm@cbrands.com
Sarah Messenger
MULTIPLY
Corona@wearemultip.ly
Constellation Brands (NYSE:STZ)
Historical Stock Chart
From Aug 2024 to Sep 2024
Constellation Brands (NYSE:STZ)
Historical Stock Chart
From Sep 2023 to Sep 2024