Time Inc. (NYSE: TIME) today appointed Lori Leibovich
Editor-in-Chief of HEALTH, effective immediately. Leibovich will
also oversee digital for TIME HEALTH, a new company-wide initiative
that draws on the full portfolio of Time Inc.’s brands, including
TIME, HEALTH, FORTUNE, COOKING LIGHT, REAL SIMPLE, MY RECIPES,
SOUTHERN LIVING and PEOPLE. In addition, Clare McHugh has been
named Senior Director for Edit Operations.
Leibovich succeeds McHugh as HEALTH Editor-in-Chief, overseeing
content and editorial operations for the brand across platforms.
Most recently, Leibovich was Time Inc.’s Digital Director of
Women's Content, leading the company in its expansion of content
for millennial women across all brands and social platforms since
early 2017. As Digital Editor of REAL SIMPLE during 2014-2016, she
oversaw the lifestyle brand’s digital, video, mobile and social
media, and she launched REAL SIMPLE’s @WomenIRL Instagram feed.
Under her leadership, the REAL SIMPLE social audience grew
significantly. Leibovich also led a redesign of the site, which
included a greater focus on video content, resulting in a 37%
increase in video views (Brightcove).
In addition to her role as HEALTH Editor-in-Chief since 2013,
McHugh held the position of Editorial Operations & Finance
Director, News & Lifestyle since 2016. In that role she worked
with editors on matters of operations, workflows and budgets. In
her new role, McHugh will work more closely with Time Inc. Chief
Content Officer Alan Murray on bolstering the effort to transform
the company’s editorial operations and lead special projects
associated with its reimagining. McHugh will remain involved in
HEALTH as a Contributing Editor.
“By putting a seasoned digital leader at the helm of the HEALTH
brand, we are moving to better serve our growing audience on the
media platforms they prefer,” said Murray. “Lori is an experienced
lifestyle journalist, and I look forward to seeing what she does to
continue to elevate health coverage across Time Inc. Clare has been
a passionate leader of the HEALTH brand, and she will play a
critical role in our evolution as a company over the coming
months.”
Nearly 100 million of Time Inc.’s unique visitors are
looking for ways to live healthier, according to comScore. Along
with driving HEALTH’s digital priorities, Leibovich will work with
other titles and digital desks to help rapidly grow the digital
scale and reach of health content across Time Inc.’s brands. She
will report to Group Digital Director of News and Lifestyle Edward
Felsenthal.
“I am excited to take on this new role and build on the
extraordinary work Clare has done with the HEALTH brand,” said
Leibovich. “Time Inc.’s audience is hungry for reliable, actionable
information that can help them live longer, healthful, more
meaningful lives. I look forward to spearheading new initiatives to
help them do just that.”
“From diet and exercise to conditions, millions of digital
readers turn to Time Inc.’s sites every month for trusted advice
about their health,” said Felsenthal. “We have so much opportunity
for growth in this area, and I’m excited for Lori to lead the
way.”
“I am proud of HEALTH’s ongoing success, and I am excited to
broaden my work with Alan Murray and the other Time Inc. leaders to
recast the company for the future,” said McHugh.
Health.com averages nearly 8 million unique visitors every
month (comScore 2017 average). With its expansion in video, total
videos views in the first half of 2017 were up 39% year over year.
HEALTH saw a 41% jump in views onsite during this period
(Brightcove), along with 33% growth in Facebook views and 833% jump
in Instagram views.
TIME HEALTH is a new multimedia brand showcasing Time Inc.’s
editorial expertise in health and wellness content across its
portfolio, covering everything from health information and
condition-specific food recipes to healthy lifestyle management
strategies. TIME HEALTH’s digital content has had nearly
8 million unique visitors since its debut in February
(comScore). In July, the brand launched a point-of-care print
magazine, available in thousands of doctor’s offices
nationwide.
Prior to Time Inc., Leibovich was Executive Lifestyle Editor of
The Huffington Post, where she oversaw lifestyle coverage and
content creation across 13 sites and launched five new verticals,
including HuffPost Women and HuffPost Parents. She has also held
positions at Salon, Babble, Martha Stewart’s Whole Living, Cookie,
Teen People, Talk Magazine and other outlets and edited the
acclaimed anthology Maybe Baby, published by HarperCollins.
As HEALTH Editor-in-Chief, McHugh led the integration of print
and digital efforts and aligned the editorial staff to work
holistically on the brand. She also has overseen its digital and
video expansion. A veteran of Time Inc. since 1998, McHugh was
previously Editor of ALL YOU during 2007-2015, oversaw a portfolio
that also included SUNSET and ESSENCE and managed special issues
for INSTYLE, among various other roles. Before joining Time Inc.,
McHugh was the Founding Editor of Maxim, Executive Editor of Marie
Claire and Senior Editor of New York magazine.
ABOUT TIME INC.
Time Inc. (NYSE:TIME) is a leading multi-platform consumer media
company that engages over 170 million consumers globally every
month. The company's influential brands include PEOPLE, TIME,
FORTUNE, SPORTS ILLUSTRATED, INSTYLE, REAL SIMPLE, SOUTHERN LIVING
and TRAVEL + LEISURE, as well as approximately 60 diverse
international brands. Time Inc. offers marketers a differentiated
proposition in the marketplace by combining its powerful brands,
trusted content, audience scale, direct relationships with
consumers and unique first-party data. The company is home to
growing media and platforms, including digital video, OTT,
television, licensing, paid products and services and celebrated
live events, such as the TIME 100, FORTUNE Most Powerful Women,
PEOPLE’s Sexiest Man Alive, SPORTS ILLUSTRATED’s Sportsperson of
the Year, the ESSENCE Festival and the FOOD & WINE Classic in
Aspen.
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Time Inc.Kerri Chykakerri_chyka@timeinc.com
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