ROCKVILLE, Md., Aug.
15, 2017 /PRNewswire/ -- The Comfort hotel brand is
experiencing a record-setting pipeline while successfully executing
on the brand's growth strategy to open one hotel per week in 2017.
Developer interest in the brand remains strong due to the Comfort
brand's appealing prototype, category-leading results, and
the proven leadership in the upper midscale segment of Choice
Hotels International, Inc. (NYSE: CHH).
"Choice is a proven leader in the midscale and upper midscale
segments, and we've been dominating the space for years with
Comfort," said Brian Quinn, vice
president, franchise development, Choice Hotels. "The Comfort brand
continues to fortify its position by beating the upper midscale
segment in RevPAR growth and stealing share in the U.S. The brand
has recorded 33 consecutive months of RevPAR index gains compared
to its competition. With a cost-effective model and strong return
on investment, the brand meets the needs of both experienced and
first-time hotel developers."
The Choice Hotels development team boosted the brand's pipeline,
securing 40 percent more contracts in the second quarter of 2017
compared to the second quarter of 2016. Further, Comfort is on
track to hit 56 openings this year which includes 12 recent
openings that were a mix of new construction and conversion
projects. They include:
- Comfort Inn in Kalamazoo, MI –
64 guest rooms
- Comfort Inn & Suites in Hannibal,
MO – 74 guest rooms
- Comfort Inn in Detroit, MI –
77 guest rooms
- Comfort Inn & Suites in Barnesville, PA – 70 guest rooms
- Comfort Suites in Florence, KY
– 84 guest rooms
- Comfort Inn in Altoona, IA –
69 guest rooms
- Comfort Suites in Kyle, TX –
72 guest rooms
- Comfort Inn in Chambersburg,
PA – 64 guest rooms
- Comfort Inn in Ottawa, IL – 69
guest rooms
- Comfort Inn & Suites in East
Ellijay, GA – 58 guest rooms
- Comfort Suites in Piedmont, SC
– 80 guest rooms
- Comfort Inn & Suites in Albuquerque, NM – 82 guest rooms
"As a leader in the upper midscale category, we pride ourselves
on providing business and leisure guests with superior service and
offerings at Comfort hotels, which are reflected in high guest
satisfaction scores," said Anne
Smith, vice president, brand management and design, Choice
Hotels. "With these new openings, we look forward to providing
guests with even more options to choose from across the U.S."
There are more than 1,800 Comfort hotels open across
North America in popular travel
destinations, including top markets like Salt Lake City, UT; Charleston,
SC; Jacksonville, FL; North Myrtle
Beach, SC; Austin, TX;
Oklahoma City, OK; and
Tampa, FL.
Comfort® Rested.Set.Go.®
The Comfort brand,
franchised by Choice Hotels, has been trusted by travelers and
hotel owners for more than 30 years. With a proven track record of
reliability, convenience and value, both Comfort Inn and Comfort
Suites hotel properties offer everything you need to feel refreshed
and ready to take on the day, whether you're traveling for business
or leisure. Comfort is the largest 100 percent smoke-free hotel
brand in the North America with
more than 1,800 properties open and operating. With a Comfort brand
hotel everywhere you need to be, complimentary amenities include a
hot, hearty and healthy breakfast, free Wi-Fi, business center, and
fitness center or swimming pool at most locations. Rested. Set.
Go.® Because behind every great day is a great night. For
more information, visit www.choicehotels.com/Comfort-Inn or
www.choicehotels.com/Comfort-Suites.
About Choice Hotels
Choice Hotels International, Inc.
(NYSE: CHH) is one of the world's largest hotel companies. With
over 6,500 hotels franchised in more than 40 countries and
territories, Choice Hotels International represents more than
500,000 rooms around the globe. As of June
30, 2017, 792 hotels were in our development pipeline. Our
company's Ascend Hotel Collection®, Cambria® Hotels, Comfort Inn®,
Comfort Suites®, Sleep Inn®, Quality®, Clarion®, MainStay Suites®,
Suburban Extended Stay Hotel®, Econo Lodge®, Rodeway Inn®, and
Vacation Rentals by Choice Hotels® brands provide a spectrum of
lodging choices to meet guests' needs. With more than 32 million
members, our Choice Privileges® rewards program enhances every trip
a guest takes, with benefits ranging from instant, every day
rewards to exceptional experiences, starting right when they join.
All hotels and vacation rentals are independently owned and
operated. Visit us at www.choicehotels.com for more
information.
© 2017 Choice Hotels International, Inc. All rights
reserved.
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SOURCE Choice Hotels International, Inc.