Multi-National Retailer Selects Bridgeline Digital to Power their Franchise Digital Experience
August 14 2017 - 9:20AM
Bridgeline Digital, Inc. (NASDAQ:BLIN), a provider in cloud-based
Marketing Technology platform and services announced today that a
leading retail and franchise group selected Bridgeline Digital as
their Digital Experience provider to transform certain divisions
and their franchise websites, marketing automation and online
commerce.
The customer is a $20 billion, multi-national
retailer whose services division manages more than 12 million
service calls annually. The engagement includes development of 350
websites to support four of their services franchise network brands
with the expected initial value of license, hosting and services
totaling approximately $1,000,000. The customer’s goal is to
provide their franchisees a customizable website to improve
customer acquisition through enhanced SEO, automated workflows and
a more dynamic product catalog while corporate maintains brand
control and enhances its upsell and cross–sell opportunities.
Bridgeline will develop an enhanced online
experience for the company’s franchises to offer an improved and
targeted experience that helps customers select service packages
and set appointments. In addition, the platform will integrate with
the customer's field management system to manage the appointments
for franchisees to boost operational efficiencies. Visitors will be
able to view websites of local franchisees with specific
hyper-local content and offers, strengthening the reputation and
brand awareness in each region and improving local search
results.
“We are happy to help another major brand enable
their franchise owners to fine tune customer online experience and
create hyper-local SEO while empowering the franchisor to maintain
brand consistency,” said Ari Kahn, CEO of Bridgeline Digital.
“Franchises are most successful when the entrepreneurial strengths
and local market expertise of individual franchisees is empowered
to drive new business and they are even more successful when the
franchise has tools that provide content to franchisees to more
efficiently and consistently execute these efforts. This is
exactly what Bridgeline’s DS products provide to thousands of
franchisee’s today and it has been proven for several years now to
help increase revenues,” added Kahn.
This new engagement adds to Bridgeline’s
continued success in the retail sector and is a continued
affirmation of the Bridgeline Enterprise Suite’s ability to quickly
deliver scalable features for multiple brands within a
business.
About Bridgeline Digital
Bridgeline Digital, The Digital Engagement
Company™, helps customers maximize the performance of their
complete digital experience – from websites and intranets to online
stores and marketing campaigns. Bridgeline’s iAPPS platform deeply
integrates Web Content Management, eCommerce, eMarketing, Social
Media management, and Web Analytics to ensure marketers deliver
digital experiences that attract, engage and convert their
customers across all channels. Headquartered in Burlington, Mass.,
Bridgeline has thousands of quality customers that range from
small- and medium-sized organizations to Fortune 1000 companies. To
learn more, please visit www.bridgeline.com or call (800)
603-9936.
Alex Kombos
Bridgeline Digital, Inc
SVP Marketing & Growth
press@bridgeline.com
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