NEW YORK, Aug 10, 2017 /PRNewswire/ -- It takes only
seven seconds to make a first impression. Now, thanks to
New York-based design team
Timo Weiland,
IHG® and Crowne Plaza® Hotels
& Resorts, guests will immediately see that the brand is
challenging the industry status quo and delivering meaningful
innovations that cater to the modern business traveler. To best
showcase the new wardrobe collection, five frontline hotel team
members nominated by their fellow employees have been selected to
walk the runway alongside professional models during New York
Fashion Week (NYFW).
Originally announced last year at NYFW, the entire collection
will come to life at a celebratory runway show with 20-25 signature
looks on September 12, 2017, at the
Metropolitan West. The employee models were selected for their
commitment to service, dedication to the guest, and pride in the
Crowne Plaza brand. They hail from throughout the Americas region,
representing cities from Montreal
to Tampa. The Crowne Plaza brand's
hotel team members will begin sporting their MOMENTUM
fashions this month.
MOMENTUM by Timo Weiland for
Crowne Plaza is a stylish new wardrobe collection for hotel
team members, with multiple, versatile ensembles available for each
professional role. The modern, wearable designs highlight an
approach to travel that offers guests an experience that seamlessly
blends work and life. The collaboration is an exciting component of
the Crowne Plaza® Accelerate program, a $200 million, three-year initiative created to
place the hotel brand at the forefront of the way modern business
travelers want to do business – without constraints.
Crowne Plaza Americas' Style Directors Timo Weiland, Alan
Eckstein and Donna Kang fully
reimagined the brand's uniform program, leading the wardrobe design
process from ideation to final creation and production. They named
the collection MOMENTUM to represent the Crowne Plaza
brand's commitment to being a design-led, culturally relevant and
technology-driven brand. The uniforms are both fashion-forward and
suitable for a day's work, providing hotel team members with a look
they can be proud of and comfortable in. To ensure the
highest production quality for MOMENTUM, the team engaged
Cintas, the world's largest supplier of hotel uniforms to
manufacture the collection.
To further showcase the blended lifestyle of today's business
traveler, a curation of Timo
Weiland's signature modern classics will also be featured
alongside the MOMENTUM Collection at NYFW. The show's
high-energy atmosphere will continue with a DJ set from
Timo Weiland and Alan Eckstein, as well as a live musical
performance by a special artist to be named soon.
"When I began this project, I made it a point to spend time
observing guests at Crowne Plaza Hotels & Resorts. How they
looked, what their priorities were and how they were affected by
travel. It was very apparent that more and more people were
combining their work and business lives, and as a result, the
definition of luxury and personal style had evolved as a reflection
of their experiences and ability to be anywhere any time," said Timo
Weiland. "This insight not only defined the MOMENTUM
collection for me, but also inspired the fabrics and designs for my
own namesake collection."
"Timo Weiland has brought his
distinctive point of view to Crowne Plaza Hotels & Resorts to
design a collection that blends functionality, quality and style –
values that both brands share,"
said Eric Lent, Vice President of
Full Service Brands and Food & Beverage Solutions. "The
collaboration has helped the Crowne Plaza brand create an elevated
first impression that's just as sharp and savvy as our guests."
About the Crowne Plaza® Hotels & Resorts
Brand:
Part of the IHG global portfolio, the Crowne Plaza®
Hotels & Resorts brand has over 400 locations around the world.
The Crowne Plaza brand is dedicated to making business travel work
for the modern business traveler. IHG recently announced the Crowne
Plaza Accelerate plan which includes a $200
million investment in the brand for the Americas region. The
plan ensures that the Crowne Plaza brand will remain at the
forefront of the new way of doing business with design-led,
culturally-relevant and technology-enabled solutions. Visit
www.crowneplaza.com. Connect with us on Twitter:
www.twitter.com/crowneplaza or Facebook:
www.Facebook.com/crowneplaza.
About Cintas:
Cintas Corporation helps more than
900,000 businesses of all types and sizes get ready™ to open their
doors with confidence every day by providing a wide range of
products and services that enhance our customers' image and help
keep their facilities and employees clean, safe and looking their
best. With products and services including uniforms, mats, mops,
restroom supplies, first aid and safety products, fire
extinguishers and testing, and safety and compliance training,
Cintas helps customers get Ready for the
Workday®. Headquartered in Cincinnati, Cintas is a publicly held company
traded over the Nasdaq Global Select Market under the symbol CTAS
and is a component of both the Standard & Poor's 500 Index and
Nasdaq-100 Index.
Notes to Editors:
IHG®
(InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)]
is a global organisation with a broad portfolio of hotel brands,
including InterContinental® Hotels & Resorts,
Kimpton® Hotels & Restaurants, Hotel
Indigo®, EVEN® Hotels, HUALUXE® Hotels
and Resorts, Crowne Plaza® Hotels &
Resorts, Holiday Inn® Hotels &
Resorts, Holiday Inn Express®,
Staybridge Suites® and Candlewood
Suites®.
IHG franchises, leases, manages or owns more than 5,200
hotels and nearly 780,000 guest rooms in almost 100 countries, with
more than 1,500 hotels in its development pipeline. IHG also
manages IHG® Rewards Club, our global loyalty
programme, which has more than 100 million enrolled
members.
InterContinental Hotels Group PLC is the Group's
holding company and is incorporated in Great Britain and registered in England and Wales. More than 350,000 people work across
IHG's hotels and corporate offices globally.
Visit www.ihg.com for hotel information and
reservations and www.ihgrewardsclub.com for more on
IHG Rewards Club. For our latest news, visit:
www.ihgplc.com/media and follow us on social media
at: www.twitter.com/ihg,
www.facebook.com/ihg and
www.youtube.com/ihgplc.
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SOURCE IHG (InterContinental Hotels Group)