Staples Teams Up with Lady Gaga’s Born This Way Foundation to Create a Digital Kindness Tree and #GrowKindness Nationwide
August 08 2017 - 2:02PM
Business Wire
Staples, Inc. (NASDAQ: SPLS) teamed up with Lady Gaga’s Born
This Way Foundation to create the Staples for Students Digital
Kindness Tree that debuts today online at
www.StaplesKindnessTree.com, to encourages people nationwide
to promote kindness in schools and celebrate everyday acts of
kindness.
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View the full release here:
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Help grow the Staples for Students
Digital Kindness Tree at www.StaplesKindnessTree.com or by tweeting
with hashtag #GrowKindness. On the website or Twitter, describe an
act of kindness that you recently performed, witnessed or pledge to
do. Each time an act of kindness is reported, a ‘leaf’ will be
added to the tree, which will continue to grow throughout the
summer. (Photo: Business Wire)
Kindness trees are often used in schools, on classroom or
cafeteria walls, to spotlight and encourage acts of kindness.
Staples and Born This Way Foundation are bringing the concept to
life digitally.
The Staples for Students Digital Kindness Tree builds on the
company’s Staples for Students program, which partnered with
Lady Gaga and her Born This Way Foundation to support education
nationwide and promote positive classroom experiences.
“We’re thrilled to be working with Lady Gaga and Born This Way
Foundation to support teachers and help create kinder classrooms
for students,” said Michelle Bottomley, chief marketing officer,
Staples. “The Staples for Students Digital Kindness Tree presents
an exciting opportunity for people to flex their kindness muscles
and showcase the power of positivity.”
Consumers can help grow the Staples for Students Digital
Kindness Tree at www.StaplesKindnessTree.com or by tweeting
with hashtag #GrowKindness. On the website and Twitter, users will
have the opportunity to describe an act of kindness that they
recently performed, witnessed or pledge to do. Each time an act of
kindness is reported, a “leaf” will be added to the tree, which
will continue to grow throughout the summer with each kind act
reported.
“Born This Way Foundation is excited to be joining forces with
Staples to channel kindness in our schools. We share a commitment
to building environments with and for students, parents, and
teachers that are positive, compassionate spaces. The Staples for
Students Digital Kindness Tree takes those efforts online and
allows everyone to help kindness grow,” said Cynthia Germanotta,
president and co-founder, Born This Way Foundation.
Staples is also a proud sponsor of the 2017 Lady Gaga Joanne
tour promoted by Live Nation. At tour stops in select cities,
concert-goers can visit the Born This Way Foundation Kindness Pop
Up to contribute to the Staples for Students Digital Kindness Tree
via tablet or mobile device. Born This Way Foundation, which Lady
Gaga co-founded with her mother, Cynthia Germanotta, supports the
wellness of young people and empowers them to create a kinder and
braver world.
Win a $50,000 Scholarship and a Trip to
See Lady Gaga in ConcertFans have the opportunity this
summer to enter the Staples for Students Sweepstakes for a chance
to win the grand prize: a $50,000 scholarship and a trip for two to
Las Vegas to meet Lady Gaga and see her in concert, including
roundtrip airfare, hotel accommodations and spending money. Five
first prize winners will also receive a trip for two to Las Vegas
to see Lady Gaga in concert on December 16, 2017.
Visit StaplesForStudents.org for sweepstakes rules and to
learn how to enter. Entries must be submitted before September
16, 2017 at 11:59 PM ET and entrants must be 13 years or older.
About Staples for
StudentsStaples has a long history of supporting
students, teachers and classrooms. Staples for Students is an
ongoing program that helps students and teachers with the school
supplies and essential items needed to achieve success in
education. The Staples for Students campaign has included school
supply drives, support for teachers in classrooms, donations for
education projects, and the sale of products that give back to
communities and classrooms in need.
About Born This Way
FoundationLed by Lady Gaga and her mother Cynthia
Germanotta, Born This Way Foundation was founded in 2012 to support
the wellness of young people and empower them to create a kinder
and braver world. Born This Way Foundation achieves this by shining
a light on real people, quality research, and authentic
partnerships. Working with more than 50 non-profit organizations,
Born This Way Foundation has connected more than 150,000 young
people with services and programing in their communities. Born This
Way Foundation has also partnered with the University
of Nebraska-Lincoln to collect data from more than 10,000
young people, improving understanding of the factors that affect
youth wellbeing and empowerment. Visit us at
bornthisway.foundation.org
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version on businesswire.com: http://www.businesswire.com/news/home/20170808006253/en/
Staples, Inc.Carrie McElwee,
508-253-1405Carrie.McElwee@Staples.com
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